I’m excited to announce the release of the thoroughly updated fifth edition of my Mastering Engineer’s Handbook, a comprehensive guide that offers the latest insights and techniques for achieving professional-grade, well-mastered recordings. This newly redesigned edition not only revisits the core principles of mastering but also explores advanced, cutting-edge techniques for both self-mastering and preparing […]
Continue readingIn this week’s podcast episode, I sit down with the amazing Emmy-winning producer, songwriter, and publisher, Michèle Vice-Maslin. Michèle has had numerous hit songs and cuts all over the world as well as over 6,000 music placements. Winning an Emmy for her work on the CBS TV show Guiding Light, she’s been quite successful in […]
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You might not be aware that the research company Luminate is the probably the most influential company in the music business, mostly because it’s data is responsible for the Billboard charts. Formerly known as SoundScan before being purchased by the Billboard’s parent company, the business was responsible for providing accurate sales data back in the […]
Continue readingIn this week’s podcast episode, I sit down with the brilliant Kanru Hua, the founder of the music software company Dreamtonics which created the Synthesizer V and Synthesizer V Studio voice synthesis applications. A cumulation of years of AI research, signal processing, and musical passion led to Synthesizer V, which faithfully replicates the nuances of […]
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Earlier in the year Spotify inserted a new rule into its artist royalty system – you must reach at least 1,000 streams in 12 months before you can get paid. While this new milestone seems harsh, the idea behind it is that the high bank fees charged on royalty payments of less than $50 eat […]
Continue readingIn this week’s podcast episode, I speak with the amazing Andrea Whitt, a pedal steel, fiddle, and viola player. Andrea has toured with Shania Twain, recorded on Grammy award winning albums, and performed and recorded with dozens of other musicians including Journey, Deep Purple, Stevie Wonder, John Legend, Halsey, and Phil Lesh. An accomplished visual […]
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As you well know, TikTok has been on fire for the last few years, especially when it comes to music promotion. In fact, the platform has been an obsession with some artists, managers and even record labels lately, even though the service is notorious for not paying its fair share of royalties to artists and […]
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It’s always been hard to make it as an indie artist, but many feel that it’s become harder than ever. While anyone who’s tried to collect a fan base and book gigs probably already feels this, the opinion is becoming more universal in nature among the indie artist community. Now, thanks to the Musician’s Census […]
Continue readingIn this week’s podcast episode, sit down with the brilliant Cheryl Engelhardt, a Grammy-nominated singer, composer, speaker, and career coach. Cheryl began her music career as an advertising and film composer in New York City, creating jingles for national ad campaigns. She then pursued a career as a pop/rock singer/songwriter and had songs in television […]
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If you’re like everyone else who’s created YouTube content, you’re probably wondering why some videos are a resounding success with viewers while others never seem to hit the mark. YouTube wondered that too, so it embarked on a scientific study to discover how viewers perceive video content. It surveyed 12,000 viewers from markets around the […]
Continue readingIn this week’s podcast episode, I sit down with the founder of IAIAI Technologies, Mick Kiely. IAIAI Technologies uses ethical AI technology to protect music copyright holder’s interests. Its GeanAI produces an AI fingerprint that profiles and tracks copyrighted works, while its QuiBot is an AI composer that is responsibly trained on music theory rather […]
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Short videos have always captured our fancy even going way back to when Vine was still alive. Videos that are a minute or less are easy to consume, don’t get boring, and the algorithms that the video services employ these days are extremely addictive. But just about every short-form video platform can’t seem to stay […]
Continue readingIn this week’s podcast episode, I sat down with producer, technologist and entrepreneur Marcus “Bellringer” Bell. Marcus has marketed, promoted, produced, remixed, written for, and mentored some of the world’s superstars and brands. His list of credits includes Nicki Minaj, Snoop Dogg, and Beyonce, as well as Discovery Network, Amazon, and Warner Bros, just to […]
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Promoting your music isn’t easy primarily because it’s a moving target. What worked last year might be wildly outdated this year. The Major Label Artist Club analyzed some of the top performing artists and songs on TikTok and came up with a list of principles for promoting your music on social in 2024. Here are […]
Continue readingIn this week’s podcast episode, I sat down with two legends of the rock and classical music worlds, conductor Brad Thachuk and guitarist Steve Thachuk. Brad and Steve are the founders of Gravel Museum Music, an organization dedicated to preserving the rich legacy of rock music in the concert hall by presenting the repertoire with […]
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