As you well know, TikTok has been on fire for the last few years, especially when it comes to music promotion. In fact, the platform has been an obsession with some artists, managers and even record labels lately, even though the service is notorious for not paying its fair share of royalties to artists and […]
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It’s always been hard to make it as an indie artist, but many feel that it’s become harder than ever. While anyone who’s tried to collect a fan base and book gigs probably already feels this, the opinion is becoming more universal in nature among the indie artist community. Now, thanks to the Musician’s Census […]
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In this week’s podcast episode, sit down with the brilliant Cheryl Engelhardt, a Grammy-nominated singer, composer, speaker, and career coach. Cheryl began her music career as an advertising and film composer in New York City, creating jingles for national ad campaigns. She then pursued a career as a pop/rock singer/songwriter and had songs in television […]
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If you’re like everyone else who’s created YouTube content, you’re probably wondering why some videos are a resounding success with viewers while others never seem to hit the mark. YouTube wondered that too, so it embarked on a scientific study to discover how viewers perceive video content. It surveyed 12,000 viewers from markets around the […]
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In this week’s podcast episode, I sit down with the founder of IAIAI Technologies, Mick Kiely. IAIAI Technologies uses ethical AI technology to protect music copyright holder’s interests. Its GeanAI produces an AI fingerprint that profiles and tracks copyrighted works, while its QuiBot is an AI composer that is responsibly trained on music theory rather […]
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Short videos have always captured our fancy even going way back to when Vine was still alive. Videos that are a minute or less are easy to consume, don’t get boring, and the algorithms that the video services employ these days are extremely addictive. But just about every short-form video platform can’t seem to stay […]
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In this week’s podcast episode, I sat down with producer, technologist and entrepreneur Marcus “Bellringer” Bell. Marcus has marketed, promoted, produced, remixed, written for, and mentored some of the world’s superstars and brands. His list of credits includes Nicki Minaj, Snoop Dogg, and Beyonce, as well as Discovery Network, Amazon, and Warner Bros, just to […]
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Promoting your music isn’t easy primarily because it’s a moving target. What worked last year might be wildly outdated this year. The Major Label Artist Club analyzed some of the top performing artists and songs on TikTok and came up with a list of principles for promoting your music on social in 2024. Here are […]
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In this week’s podcast episode, I sat down with two legends of the rock and classical music worlds, conductor Brad Thachuk and guitarist Steve Thachuk. Brad and Steve are the founders of Gravel Museum Music, an organization dedicated to preserving the rich legacy of rock music in the concert hall by presenting the repertoire with […]
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When TikTok Music was announced last year everyone in the music business wondered if it would eventually become a competitor to the likes of Spotify, Deezer or Apple Music. It turns out that we’ll never know because the service’s parent company ByteDance just announced that it would be shutting down in the few markets that […]
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Once you hit a certain level of popularity, playing live is the way to make the most money. This is not a new thing, as it’s always been the case date back to the 1950s and even before that, so it’s no surprise that some artists like to stay out on the road as much […]
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In this week’s podcast episode, I sit down with audio legend George Massenburg, who’s a Grammy-winning producer, engineer, and educator. He has also worked with some of the biggest names in the industry, such as Earth, Wind & Fire, Dolly Parton, Linda Ronstadt, James Taylor, The Grateful Dead, and Phil Collins. A gifted audio designer, […]
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If you thought that the death knell sounded for that round piece of plastic known as a CD, well, think again. The RIAA’s mid-year report just came out and it shows that CD sales are actually going up, while digital downloads are dropping like a rock. In fact, CDs now outsell digital albums by a […]
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In this week’s podcast episode, I sat down with the founder and director of the metadata management company Noctil, Jacob Varghese. Jacob has over 24 years of experience leading complex technology projects in the telecom, media, and entertainment industries with Fortune 500 companies. When Jacob entered the music business, he wanted to solve technical challenges […]
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We all want our music to be heard by more people, so anyone that gets a song that “goes viral” is incredibly lucky to say the least. That said, there are certain cities throughout the world where music can catch on quickly and ripple out to surrounding communities at a scale that normally doesn’t happen […]
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