Bytedance Streaming Service, Archiving On Glass, And Waves Product Manager Yoni Zlotkin On My Inner Circle Podcast

My guest on the podcast this week is Yoni Zlotkin, who turned some ambisonics and binaural college projects into a job as product manager for what has now become Waves NX. He is now also a product manager for Waves revolutionary Abbey Road Studio 3 plugin. During the interview we spoke about the development of Studio 3, the […]

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SoundCloud Now Lets Your Pay To Promote Your Music (Yes, It’s Advertising)

I guess it was inevitable that this would happen. First Spotify launched a pay-to-promote feature, and now SoundCloud has done it as well with its new Promote tool. Promote allows an artist or record label to pay to boost their tracks to the top of listener feeds and mobile homepages. Basically, it’s paid advertising of […]

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How Color Affects An Artist’s Brand

I always advise artists to pick a color as the first step to discovering their brand, but deciding which one may not be as easy as it seems. You can pick one that you have an affinity for, but all colors carry a psychological undertone that most people aren’t aware of, at least on a […]

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Don’t Look Now But Spotify Is Profitable

Spotify unexpectedly showed a profit, and a handsome one at that, as it reported a figure of more the $60 million in its recent Q3 return. This was more than 30 times more than it had predicted as a highpoint, so as you can imagine, company execs and Wall Street are pretty happy that it’s […]

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Rush Seating, Rosewood Rules Relaxed, And Mastering Engineer/AES President Jonathan Wyner On My Latest Podcast

My guest on the podcast this week is Jonathan Wyner, chief mastering engineer and president of M Works Mastering in Cambridge, MA. Jonathan began his career as a mastering engineer in 1985 as the compact disc was becoming a reality, and he studied digital mastering with one of the pioneers in the field for 5 years prior to establishing […]

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Big Changes May Be Coming To Twitter RT In 2020

The luster has come off Twitter in the last few years as it’s gotten nastier and nastier to the point where its usage has plateaued. The company has been paying attention though, and has indicated that it will be making at least some changes in the coming year. Dantley Davis, Twitter’s vice president of design […]

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Facebook Policies Every Artist Should Know

Those that use Facebook a lot don’t often think about it, but there are a number of terms that you agreed to when you first created both your personal and fan page. These are worth being aware of since a violation is enough to get you suspended or even banned from the service, which is […]

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The Music Long Tail Might Not Be That Long After All

In 2004 Wired editor Chris Anderson wrote about an economic theory that seemed tailor-made for the digital universe called “The Long Tail.” The concept proposed that 20% of all music transacted would come from the current popular artists, while 80% would come from all the material in the catalog (songs older than 18 months). Brick […]

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Album Compilations Return, My Podcast Gear, And Post Engineer Jason Brennan On My Latest Inner Circle Podcast

My guest on the podcast this week is Jason Brennan, who’s a re-recording mixer, supervising sound editor and sound designer with numerous feature film and television credits for Warner Bros. His 10 years of experience in music production and engineering gives him a unique outlook on television audio. Jason has always been on the cutting edge of the latest […]

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What Happens When You Buy Instagram Followers

One of the problems with starting out on a new platform is that your account begins with zero followers, which is never a good look. In order to get in the game quickly, it’s pretty tempting to buy followers, and there are plenty of sellers willing to help you out. Paige Cooper at Hootsuite (an […]

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Grow Your Audience With These 10 IGTV Tips

Instagram’s video feature known as IGTV is really hot at the moment, but just posting doesn’t lead to automatic success. IGTV videos require quality product to get people to watch for any length of time. These 10 IGTV tips will help you create content that will make people take notice. 1. Start the video with […]

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There’s A Brain Drain Going On At Spotify

Despite the good news that Spotify is now up to 113 million paid subscribers, behind the scenes there’s a lot of turmoil in the company. There’s been a brain drain of 33 senior company executives in the last three years, and one has to wonder why. According to a post on Music Business Worldwide, Spotify […]

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FTC Gets Tough On Social Fakers, The Downside Of Free Plugins, And “The Ampeg Guy” Dino Monoxelus On My Latest Podcast

Dino Monoxelus is currently a senior product specialist and product planning manager for Ampeg Amplifiers. He’s affectionally known as “The Ampeg Guy” for his extensive knowledge about the company and its products, which he’s used as a working bass player for over 30 years. Dino spends a lot of time training salesman, conducting clinics and […]

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This Confirms That Young People In The EU Aren’t Into Stealing Music

Piracy music CD It’s possible that they are an anomaly against the rest of the world, but young people in the EU are less likely to steal music these days. This is according to the 2019 Intellectual Property And Youth Scoreboard by the European Union Intellectual Property Unit that surveyed people ages 15 to 24. […]

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How The TikTok Algorithm Works

TikTok is a social video platform from China that currently has a lot of influence on the U.S. music industry, as labels see how much its users love music. Despite what you might have heard, it’s not just for kids, and can provide some very useful promotion even though the videos are only 15 seconds […]

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