Here’s the Music Industry News Roundup from the week of October 28th, 2016. As always, it’s a mixed bag of different industry items that caught my eye. Let’s do it.
Pandora lost a lot of money and listeners in the last year. The company may be transitioning to a full interactive platform, but it could be too late to be a real competitor in the space by the time it finally gets it done.
Spotify video isn’t doing too well. It got almost no traction, so the company is cutting ties with some of its providers, while claiming that it’s still in the game.
Soundcloud grows a bit. And it claims it’s all thanks to getting people to pay.
Twitter is discontinuing Vine. Could this be a sigh of things to come, now it’s killing is short-form video app?
Georgia is trying to bring in more music projects. It may pass a law that will provide incentives to producers and artists to record there. Sounds like a good thing, but other states have tried this as well and have halted it after a few years. It never has the effect that either the state or the producers hope it will have.
The first virtual reality music release is here. Universal Music jumps in the game first with something new from Avenged Sevenfold.
MTV adds fan livestreams. In an effort to stay relevant, MTV will allow fans to livestream starting with a full-time show on MTV Australia (although it was tested in the US this last year as well).
Radio tries some audio sharing. One of the things that bums people out about radio is that they can’t share something they like with their friends. Maybe they now can with these new apps.
Radio online made easier. A better way to listen to radio streaming as well with something called Radioplayer.
Piracy is supposedly up again. How? Streaming ripped off of YouTube. I don’t believe it, personally. Piracy is always going to be there, but for most people it’s far more convenient to get it for free from Spotify or a similar service, so why bother with the hassle.
Selling songs without selling out. You don’t always have to be aggressive with your networking and marketing to get your songs placed.
That’s the News Roundup of what went on in the music industry last week. Let’s see what next week brings.