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February 6, 2017

How Big Is That Super Bowl Halftime Bounce?

Super Bowl Halftime subscriber bounceThe Super Bowl is one of the most viewed events in the world, and the coveted halftime performance is what many A list artists dream of. But does an artist get much of a visibility bounce as a result? When it comes to videos on YouTube, yes they do, although some get a bigger one than others.

According to YouTube and as seen on the chart on the right, every halftime artist of the past 4 years received a substantial bounce in YouTube channel subscribers in the 7 days after their performance, with the reunited Destiny’s Child getting by far the greatest at 427% in 2013.

And channel subscribers aren’t the only thing that sees an increase. Halftime performers also see a rise in video views, although that number isn’t quite as high as the one for channel subscribers.

Super Bowl Halftime Songs GrowthThere are other factors at work though. It’s thought that Coldplay got a big bump last year because it had a recently released album and the band was touring, so their pre-Super Bowl exposure was already high.

The real test is yesterday’s Lady Gaga performance though. Even though her recent album Joanne debuted at #1 on the Billboard charts, it hasn’t had nearly the success as Gaga’s previous releases. It looks like she’ll get a huge halftime bounce (she had more viewers than the game itself!) and she’s already announced a new tour. It’s hard to pass up than kind of visibility.

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