Rolling Stone To Launch Music Charts To Compete With Billboard
Ever since the beginning of the new music business, the Billboard charts have been the bible of the industry. Artists and labels vied for a #1 on almost any chart that the company presented, not only for bragging rights, but as a way to prove a product’s worthiness for a retailer to stock.
Those days are over, and many have questioned the usefulness of Billboard’s charts in the last few years, even though the company has tried mightily to update how they are compiled and presented. That’s why Rolling Stone has has decided to launch its new charts designed to directly compete with Billboard’s.
The Rolling Stone Charts will be powered by music analytics service Alpha Data (formerly BuzzAngle Music). Rolling Stone parent company Penske Media Corporation invested in the company last July. The Billboard charts are powered by data derived from its long-time partner Nielsen Music.
The new charts will include the daily Rolling Stone Top 100 Songs, and the Rolling Stone Top 200 Albums, which will be published weekly. The Top 100 Songs ranks the most consumed songs of the week according to audience demand, while the Top 200 Albums ranks the most consumed albums of the week as a combination of physical and digital album sales, song sales, on-demand audio and video streams.
The company intends to launch other charts as well, like the Rolling Stone Artist 500, the Rolling Stone Trending 25, which is a weekly chart that ranks the fastest-growing songs of the week. Then there’s the Rolling Stone Breakthrough 25, which is a weekly chart of artists who have charted for the first time.
Alpha Data reports that its data comes from more than 10 trillion combinations of individualized reports for albums, songs, artists, labels and distributors.
The Rolling Stone charts were supposed to launch on May 13th, but apparently weren’t ready in time as the company postponed it to a later unannounced time.
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