It’s Now Easier To Monetize Your YouTube Content

In an effort to lure more TikTok users to the platform, YouTube has lowered it’s minimums for being able to monetize YouTube content. Although the previous standards weren’t that high to begin with, it’s even easier now to join its YouTube Partner Program (YPP).

YouTube content monetization
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The new conditions to qualify for YPP now are:

  • Your channel must at at least 500 subscribers;
  • You need to have made at least 3 public uploads in the last 90 days
  • and have had either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.

Previously, the conditions were:

  • You needed to have at least 1,000 subscribers
  • and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days

There are other conditions that you need to meet as well that haven’t changed in the new requirements. like having a Google Adsense account, having 2 factor authentication engaged on your Google account, and live in a country where YPP is available.

How To Apply

When you reach the minimums you don’t automatically become a YPP member – you just now have the ability to apply. Here’s how to do it:

  1. Sign in to YouTube
  2. In the top right, click your profile picture and then YouTube Studio
  3. In the left menu, click Earn
  4. Select Apply to get started
  5. Click Start to review and Accept Base terms
  6. Click Start to set up an AdSense account, or link an existing active one

When you’re finished, you’ll see In Progress in the Get Reviewed step, which means YouTube has your application.

Once in the program you’ll then have access to tipping tools like Super Thanks, Super Chat, and Super Stickers, subscription tools like channel memberships, and the ability to promote their own merch with YouTube Shopping.

One thing you should be aware of is that in March, YouTube changed its rules against using profanities at the start of a video. They will now disqualify any video with profanity within the first seven seconds of the start. It’s not saying that you can’t use profanity, just not at the beginning of the clip. The old policy stated that you couldn’t be profane in the first 15 seconds, so the new rules are a lot looser.

Like I said, the reason for the YouTube content changes isn’t that Google and YouTube are feeling particularly benevolent. This is a business decision through and through as their real reason is to try to lure more TikTokers.

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