Category Archives for "Music Industry News"
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Continue readingWhen it comes to a streaming music service, everyone knows that Spotify has the most paid users, but does it have the most users? Surprisingly no, not by a long shot. When it comes to both combined paid and free music consumers in the U.S., YouTube comes out on top by a wide margin, as […]
Continue readingIt doesn’t matter if you’re an artist, band, songwriter or a musician, you need (and probably already have) an online presence. And it has to be strong. If not, it can be the difference between staying busy with gigs or sitting home practicing, or having your new video go viral versus sitting on YouTube gather […]
Continue readingOne of the things that TikTok users like most about the platform is that the video views were thought to be hard to game, especially by influencers and record labels. Although no one knew much about how the TikTok algorithm worked, it did seem to be somewhat democratized. Unfortunately, a new report from Forbes says […]
Continue readingWay back in the old music download days music piracy ran rampant and the music industry freaked out as a result. This caused a lot of irrational moves, the most egregious being lawsuits against its own customers. Once streaming came along the business released a sigh of relief because those big bad pirates were finally […]
Continue readingOne of the main drivers for music business success is how long you’re willing to hang in there. It’s obviously a lot easier to struggle through times of no money when you’re in your twenties than when you get older and have a family to worry about, but some lifers put that aside and continue […]
Continue readingJust when you thought that trends in music couldn’t get any crazier with super-short song clips on TikTok and Reels, we see yet another that might be confusing to some artists, and threatening to others. Sped up versions of both new and classic hits is now a thing on Spotify, TikTok and YouTube, and even […]
Continue readingIt’s bad enough that musicians, artists and bands are forced to do their own marketing by forever posting on social media, it’s even worse when you post and it doesn’t reach your audience. That’s why knowing the best times to post on the various platforms is so critical. If you’re going to do all that […]
Continue readingAs we kick off 2023 it’s a good idea to tighten up your online presence and your website is a great place to start. Let’s start with getting more quality eyeballs on your content. When you look at your website stats, do you see a lot of bounces or short visits? There are 10 reasons […]
Continue readingIf you’re like many musicians and artists and have finally committed to dipping your toe in the waters of TikTok, don’t let this post dissuade you. On the other hand, keep the following information in the back of your mind as well. The level of scrutiny of the platform has recently ratcheted up yet again […]
Continue readingThe music legends from the ’60s, ’70s, ’80s and even the ’90s are either at the point or past the point when they can tour, but there’s still a strong demand to see them and hear their music. There’s been talk about recreated shows from these legends via holograms or digital avatars, and it’s even […]
Continue readingA billion streams used to be unthinkable but today it’s a lot more common than you’d think. Take YouTube for example, where there’s now more than 300 videos that have hit the billion mark. That does beg the question – how much do you make for a billion YouTube streams? Billboard took a deep dive […]
Continue readingOne of the things not considered very often by artists, bands and even record labels is the affect that seasonal changes have on listening behavior. The Economist recently did a study and found that the weather conditions during this time of year, especially the Christmas season, made a decided difference on consumer music consumption. For […]
Continue readingTikTok is testing out a new horizontal full screen mode with a small group of users globally, according to TechCrunch. Users included in the test will see a “Full Screen” button appear on videos in their feed. If the button is clicked, the video then shifts into a horizontal full screen mode that fills up […]
Continue readingLast year was the a big one for artists on TikTok, as a viral hit would spike Spotify streams and have labels calling with million dollar deals if the act was unsigned. This year the industry has soured on the platform as increasing it looks like the TikTok music era will be much different moving […]
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