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Even As Streaming Increases YouTube Is Still The Place For Music Discovery

YouTube Music Discovery on the Music 3.0 Blog

It’s true that millions of people still go to YouTube primarily for the cute cat and baby videos, but music is still the platform’s #1 attraction and money maker, according to a new study by MIDiA.┬áMusic videos are the single most popular video category on YouTube, accounting for 32% of views and 21% of its […]

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