Bobby Owsinski, Author at Music 3.0 Music Industry Blog - Page 2 of 30

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Bobby Owsinski

Author Archives: Bobby Owsinski

November 24, 2017

Spotify Adding A Ton Of Jobs And Still Acquiring Companies

spotify

For a company that can’t yet turn a profit, Spotify is sure acting like one. It keeps on hiring more people and renting super expensive office space like it’s going out of style. Word comes that it will soon double its UK workforce of 200 people, and that it just rented about 60,000 square feet […]

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November 23, 2017

Happy Thanksgiving!

Thanksgiving

To all my friends and readers, I wish you a happy holiday. I truly appreciate your support and I am humbled and honored that you take the time out of your busy day to read my musings. It’s a good day to take some time off, eat a nice meal, have a cocktail and watch some […]

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November 21, 2017

Artist Manager Nicholas Mishko On My Latest Inner Circle Podcast

10 and 8 Nicholas Mishko

Nicholas Mishko is an artist manager who brings a blend of old school wisdom to modern management. After a stint at Abkco Music and Records in the New York watching deals for music by legacy artists like The Who and Rolling Stones, Nicholas was well armed for negotiating recording and publishing contracts. That’s a skill […]

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Despite Predictions, Blockchain Will Not Be The Future Of The Music Industry

Blockchain

Just about every month for the past couple of years there’s been an article or post by a major publication about how blockchain technology is going to revolutionize the music business. It’s supposedly the savior of the industry because finally “artists will get paid,” record labels will be able to charge CD-level prices again, and […]

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November 17, 2017

UnitedMasters Aims To Be A Record Label Alternative

United Masters

If you’re an artist, there’s less and less of a need to be with a record label today, since so much of what a label once provided can now be accomplished on a DIY basis. What record labels are really good at though, is turning an artist into a superstar, since the infrastructure required for […]

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The 1000 True Fans Theory Explained

1000 true fans

In the latest version of my Music 4.1: A Survival Guide For Making Music In The Internet Age book I explain that making a living in music is considered the new success, as we shift our priorities to DIY. That said, the way that’s accomplished is by have a group of core fans. In the following excerpt […]

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Can A Lip-Syncing Site Be Worth $800 Million?

musical.ly

If you’re a musician then you probably aren’t aware of lip-synching site Musical.ly. After all, why pretend to create music when you’re able to do it for real? That’s said, there are millions of people everywhere who find doing short clips of themselves lip-syncing to hit songs is a lot of fun – 200 million of […]

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November 7, 2017

Musicpreneur Tommy Darker On My Latest Inner Circle Podcast

Tommy Darker

Musicpreneur Hub is a global community of music entrepreneurs where you can ask anything about music and your question will be connected with handpicked, top industry experts to answer. Tommy Darker is a musician, lecturer at the University of Westminster, speaker at global music conferences, and the founder of that great music resource site. I […]

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If An Election Can Be Influenced, How About A Music Award?

MAMA music awards

There seems to be no doubt that recent elections in a number of countries have been influenced by outside sources. Given the enormous scale and difficulty of doing that, it seems like something as inconsequential as a music award would be easy to affect. It looks like that actually happened in the 2017 Mnet Asian […]

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