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4 Best Practices For Social Media Marketing
If you’re trying to boost your fan base or engagement online, then you’re probably doing at least a little social media marketing whether you like it or not. The problem is that the best practices do change over time as social media and user trends evolve, so in order to get the most out of […]
Continue readingApple Music To Get A Facelift Soon
While Apple Music has garnered 16 million paid subscribers rather quickly since its launch last year, the service hasn’t been without criticism, especially about its ease of use. Despite being a huge company, Apple does listen to its customers though, and as a result, it’s been reported that Apple Music is about to receive a needed […]
Continue readingVirtual Reality Concerts To Begin This Summer
I’m a big proponent of virtual reality, especially when the audio is done well, and many have predicted that the technology will eventually be a boon to concerts. We’re going to see soon enough as virtual reality concerts will actually begin to roll out this summer. NextVR, which has been a leader in VR broadcasting […]
Continue readingWhich Music Genre Do We Like Best?
If you were to listen to a week of nothing but radio, you’d think that all we listen to in the U.S. is pop and country music. If you were to read a week’s worth of the music news, you might think that dance/electronic/EDM was close to the top of the heap in what we […]
Continue readingRecord Store Day May Have Peaked
Since 2008, Record Store Day every April has been a huge hit. In fact, many in the music industry feel that it’s been a big reason for vinyl’s resurgence, calling attention to a side of the business that had been essential dead and buried and has now returned to a level of surprising growth. Even […]
Continue readingRadiohead Erases Its Online Presence
Radiohead has always been groundbreaking when it comes to their online presence (the “pay what you want” campaign for In Rainbows being a prime example), but now it’s entered some new territory by slowly but effectively erasing its entire online presence. Yes, that’s right. It’s pretty hard to find any trace of Radiohead online right […]
Continue readingOld Music Outsells New In 2015
Nielsen’s latest music report is out and, as always, it’s very revealing about what we listen to in the U.S. Perhaps it’s biggest revelation is that, for the first time, old music (known as catalog sales) outsold new music in 2015. Catalog is defined as a music release that’s more than 18 months old. Of […]
Continue readingYour Cover Songs May Not Be Streamed
Doing a great cover version of a hit song has been a successful tactic in helping to raise the visibility of an artist or band for some time, but that practice may soon come to an end thanks to new efforts by iTunes, Spotify and other streaming services. More and more, digital streaming services are […]
Continue readingApple Music Up To 13 Million Subscribers
It looks like all the naysayers were wrong. Apple reported on its recent earnings call that its Apple Music streaming service was now up to 13 million paid subscribers and still growing. Much of that growth has come recently in fact, as it was reported that 2 million subscribers signed up since February alone. The present growth looks to […]
Continue readingTidal Exclusives Bring Back Piracy
Just when you thought music piracy was dead and buried it comes roaring back as alive as ever. The reason? Exclusives by Kanye West, Beyonce and Prince on Tidal. These exclusives have been great for Tidal, as they have helped it to jump more than 100 places on the App Store most downloaded app chart, […]
Continue readingWhat Do People Listen To On Their Smartphones?
Edison Research recently completed a study on smartphone usage and discovered that the listening habits of users isn’t quite what we believed it to be. in fact, the results were pretty surprising. 54% listened to a radio channel 16% listened to music they own 15% listened to Pandora or other radio-like streaming services 7% listen […]
Continue readingPrince Passes, Record Store Day and Songtradr CEO Paul Wiltshire On My Inner Circle Podcast
As those of you who are songwriters or copyright holders know, you make money when people use your songs, especially on television, films or commercials. It’s not easy to get placement though, but it’s getting easier thanks to Songtradr, a marketplace that matches songs and cues to people and brands who are looking for them. […]
Continue readingMajor Labels Say That Content ID Not Effective Enough
The 3 major labels are furthering their attack on YouTube, the platform they love to hate. With licenses up for renewal soon, the majors are trying their best to gain some leverage in the negotiation, so they have filed a submission to the US Copyright Office claiming that YouTube’s Content ID is ineffective in identifying uploads using […]
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How Long Should Your Teaser Video Be?
Many artists and bands will post a teaser video of their album before it’s released, or as a brief sampler afterwards. The problem is that there’s several schools of thought on how long the teaser should be. One school has it that shortest is best, since YouTube attention span is around 8 seconds. The second […]
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6 Best Practices For Using Facebook Live
Facebook Live looks to be a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest: 1. Alert friends and followers in advance about plans to broadcast live, in order to build up […]
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