Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Bobby Owsinski

Author Archives: Bobby Owsinski

Where Music Artists Go Wrong On YouTube

YouTube where music artists go wrong

YouTube is capable of making people stars, and while that happens to exceptional content creators, most of them are not music artists. One of the reasons that artists don’t fall into the YouTube star category is that their general mindset is still set in the past. Here are the 4 places were artists go wrong on YouTube, […]

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Deezer Launches In The U.S., But Does Anybody Care?

Deezer-logo

After a year run up, the streaming service Deezer has finally launched in the United States. Spotify’s major competitor in Europe is now in the world’s largest market, but the question is, does it have enough to differentiate itself from the rest of the current streaming contenders in the space? The Paris-based service launched in […]

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Music Industry News Roundup #4

Here’s some interesting music business news from the last week. There’s a lot going on in the streaming world, but as usual, that’s not all. Warner Music had it’s best quarter in a long time. Streaming agrees with this major label, and it’s up around 14% over the same time last year. Guest what? It’s […]

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Apple’s Publishing Royalty Proposal Is A Shot At Spotify

Apple's Music Publishing Proposal

Who says Apple’s music executives aren’t smart? In what may end up being a brilliant strategic move, the company discretely made a proposal to the governing Copyright Royalty Board to increase the song publishing royalty rate to 9.1 cents per 100 interactive streams, a significant increase over what is currently paid, according to the NY […]

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Engineer/Composer Bobby Summerfield On My Latest Inner Circle Podcast

Bobby Summerfield

On this week’s Inner Circle Podcast #118 I’m happy to feature Bobby Summerfield, my compadre from the AudioNowcast, as my guest. Bobby’s worked with a variety of great artists ranging from Michael Jackson to Carole King to world music superstar Johnny Clegg to the legendary Harry Belafonte. He’s also a composer with his own music […]

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Music Industry News Roundup #3

Music Industry News Roundup

Here’s some interesting music business news from the last week. As always, it’s surprising how some old topics keep on coming back to life, and the new topics that we never expected pop up. Streaming music has surpassed YouTube music views. They said it would never happen, but streaming music is now more popular that […]

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Engineer/Gear Manufacturer Steven Slate On My Latest Inner Circle Podcast

Steven Slate

I’m very pleased to have engineer/gear manufacturer Steven Slate on Episode #117 of my Inner Circle Podcast. Steven will discuss his journey from musician to engineer to manufacturing some of the coolest and most forward-thinking audio gear available today. You’ll also hear all about what goes into to making a product like the Virtual Mic or the […]

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The Album Is Dying, And Good Riddance

Album sales

The music business was once all about the single song, transitioned to the album, and looks to be transitioning back again, as album sales sink lower and lower. While the writing may be on the wall that the concept of an album may be as outmoded as a buggy whip, artists, bands and record labels […]

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Music Industry News Roundup #2

Music Industry News Roundup

It appears that Music 3.0 blog readers liked the News Roundup concept, so here’s the second addition, although it’s a bit abbreviated because of the July 4th holiday. Google Play offers 4 free months. If you’re a brand new subscriber, you can get Google Play and YouTube Red bundled together for what amounts to $40 value for […]

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Engineer/Producer Tony Shepperd On My Latest Inner Circle Podcast

Tony Shepperd

Engineer/producer Tony Shepperd has had an interesting journey in the music business that has taken him from Los Angeles to Nashville and back again. Along the way he’s mixed projects for a variety of household names like Whitney Houston, Kenny Loggins, Barbra Streisand, Michael Jackson, Lionel Ritchie, and many more. Tony is also about to […]

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July 1, 2016

Apple Music’s Not Catching Spotify Anytime Soon And That’s Not Good

apple-music-1 year

As Apple Music reaches its first anniversary, the service is now up to 15 million paid subscribers, second only to Spotify’s 30 million. That number may not be as rosy as it seems though, since it may be well below what many in the industry initially expected. A recent report from Cowen & Co. predicted […]

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