Category Archives for "Tips"
November 12, 2020
- in Social Media News , Tips by Bobby Owsinski
How To Avoid The Page Optimization Tricks That Google Hates
We all want our pages to rank high in Google searches, but that’s led to a number of techniques that can actually be counter-productive when it comes to page optimization. The Google search algorithm is pretty quick to catch on to web creators when they try to game the system, but people still keep trying […]
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November 4, 2020
- in Tips by Bobby Owsinski
YouTube Audience And Video Metrics Explained
We all know we need to watch the metrics of every social platform that we use in order to understand how effective it is for promotion. That said, sometimes we’re not exactly sure of what each metric means, especially when it comes to YouTube. Here’s an excerpt from social distributor Hootsuite’s blog that explains both […]
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October 21, 2020
- in Tips by Bobby Owsinski
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- 1 comments
How To Hire A Social Influencer
If you’re trying to reach teenagers, one of the best ways to do it is through a social influencer. Research has shown that 70% of teens trust social influencers more than traditional celebrities or even friends. If you have some great music or merch that you think needs exposure and you want to reach that […]
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October 14, 2020
- in Book Excerpt , Tips by Bobby Owsinski
Maximize Your Audience Engagement With These Instagram Post Tips
For many artists and bands, Instagram is the social platform of choice. That means that you’re looking to both engage and increase your audience by using the platform. The latest Instagram algorithm closely looks at the number of people who save your posts, however. This trumps any other engagement, so that’s what you should be […]
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September 30, 2020
- in Tips by Bobby Owsinski
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- 1 comments
5 Cool Tools For Finding Keywords That Help People Find You Online
When it comes to people discovering you online, keywords are vital in getting eyeballs on your content. Whether its your website, social media, store, or videos, the better the keywords, the more easily people will find you. Here are 5 tools that can be a big help in coming up with the right ones. First […]
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September 23, 2020
- in Tips by Bobby Owsinski
4 Steps To Clearing A Sample (And Saving Yourself A Lot Of Money)
Much of today’s pop and hip-hop hits revolve around a sample from another record as the backbeat of the song. That’s not a problem in itself in that many great records have been created this way, but many new artists are unaware of what it takes when it comes to legally clearing a sample so […]
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September 9, 2020
- in Tips by Bobby Owsinski
5 Ways To Beat The YouTube Algorithm For More Views
YouTube can be a confusing animal. Like most social networks, once you think you’ve gotten your arms around how it works, it changes up its algorithm and you have to rethink your strategy again. That said, the platform does openly give you some idea of how the YouTube algorithm works, and these 6 ways to […]
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August 26, 2020
- in Book Excerpt , Tips by Bobby Owsinski
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- 2 comments
10 Web Design Tips For Musicians In 2020
If you’re frustrated because everything online keeps changing and evolving, you’re not the only one. Just about the time you think you have your online presence sorted, the platforms change just enough that you have to consider doing some updates in order to keep up. While this happens more in social media, it also happens […]
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May 30, 2019
- in Book Excerpt , Tips by Bobby Owsinski
The 10 Rules Of Personal Networking
Regardless of how much talent you may have, unless someone hears about what you’re doing you’ll end up creating in your bedroom your whole life. One of the keys to getting ahead for many of us is by networking. While this comes easy and natural for some, others find it unbelievably difficult, but you might […]
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March 7, 2019
- in Book Excerpt , Tips by Bobby Owsinski
7 Best Practices For Using Facebook Live
Facebook Live is a boon to artists and bands everywhere who want to reach their Facebook fans. That said, there are some best practices in using the platform, according to Facebook’s Media Blog. Here’s what they suggest: 1. Alert friends and followers in advance about plans to broadcast live, in order to build up anticipation. 2. Ensure […]
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February 28, 2019
- in Tips by Bobby Owsinski
9 New Rules For Success In Today’s Music business
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]
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February 6, 2019
- in Book Excerpt , Tips by Bobby Owsinski
Why A Trademark Can Be Important To Your Music Brand
If you’ve established your logo or a unique look to your music brand, it can be quite beneficial to have it trademarked. The reason is that not only can it provide an additional income stream at some point, but it can also provide some protection as well. Here’s an excerpt from the 2nd edition of […]
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January 31, 2019
- in Tips by Bobby Owsinski
Why Musicians And Artists Have To Think More B2B Instead of B2C
You might be wondering about the title and that’s because it contains some popular business-speak, so let me translate – B2B means “business to business” and B2C means “business to consumer.” This really relates to artists and bands, but also to musicians in general because we’re usually thinking more about our fans and audiences than […]
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January 3, 2019
- in Book Excerpt , Tips by Bobby Owsinski
An Overview Of Email Service Providers
When I wanted to send one of my first email newsletters to a list of only about 1200 (which seemed large at the time but is really tiny in grand scheme of email lists), I was astounded to find that my Internet Service Provider (ISP) wouldn’t allow me to send to more than 100 addresses simultaneously […]
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December 20, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Basic Concepts For Success In Today’s Music Business
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business. Here […]
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