Category Archives for "Tips"
November 17, 2021
- in Tips by Bobby Owsinski
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- 1 comments
6 Tips For Successful Livestreams
Most artists and bands create videos for their music, but many overlook the value of livestreams. In fact, the ones that do actually do it don’t always take advantage of the marketing opportunity. All it takes is a little thought beforehand, and not only will you find that you have successful livestreams, but you’ll find […]
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November 4, 2021
- in Streaming Music , Tips by Bobby Owsinski
Why You Need A YouTube Official Artist Channel
YouTube has been an essential tool for so many artists, not only for music discovery but for branding as well. The problem is that you may have a number of YouTube channels with videos spread out between them. This definitely dilutes your viewership and subscriptions, so YouTube set out to make it easier for both […]
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November 2, 2021
- in Tips by Bobby Owsinski
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The Simple Guide To Using Music Hashtags
Just about all social platforms now accommodate the use of hashtags, and as a tool they’re more powerful than ever – if used correctly. The biggest problem is that most people aren’t aware of the best way to use them, especially when it comes to music hashtags. Here’s a list to keep in mind the […]
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October 12, 2021
- in Tips by Bobby Owsinski
85% View Your Video With The Sound Off, And What To Do About It
I know what it’s like. You spend a lot of time working on your video, writing, producing, and editing it. Then you have to spend additional time on finding the right keywords and writing a title and description – it seems like it never ends. After all that work, it’s disheartening to discover that up […]
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October 5, 2021
- in Tips by Bobby Owsinski
Here’s Why Having A Wide Range Of Merch Is Important
Besides the music itself, merch has always been the killer app for artists when it comes to branding and revenue generation. It’s so easy today for an artist to have a wide range of merch products available while never having to pay a penny for inventory, thanks to the many specialty online manufacturers available. The […]
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September 22, 2021
- in Tips by Bobby Owsinski
This Release Formula Will Get More People Listening To Your Music
Releasing music has sure changed from the industry standard way of doing it in the past. Back in the pre-digital days, all promotion was based on the album release date. That meant that there’d be at least a 6 week promotional run-up to the drop date, with the idea that building awareness and demand was […]
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August 17, 2021
- in Music Industry News , Tips by Bobby Owsinski
Here’s Why The Appearance Of Your Artist Website Is So Important
It’s easy to take an artist or band website for granted. After all, we’re all pretty well-versed in social media these days, and it’s easy to think that a website is unnecessary. Even worse is that we take it lightly and create something that’s a placeholder at best. Lest you think that it’s not important, […]
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August 9, 2021
- in Tips by Bobby Owsinski
Why The YouTube Strategy Of The Biggest Channels Probably Won’t Work For You
One of the ways we learn is by looking at the ideas that others are using successfully, and generally that works pretty well. When it comes to huge channels like Topper Guild, Sony Sab, or GR6 Explode however, their YouTube strategy probably won’t work for you as a band or artist, and in a bit, […]
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July 29, 2021
- in Tips by Bobby Owsinski
Here Are The First Steps To Discovering Your Artist Brand
Every artist needs to understand his or her brand, but that’s easier said than done. First of all, most artists just don’t know where to get started. Although there’s a lot more information that can be found in my Social Media Promotion For Musicians book, here are a few things that you can do right […]
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July 27, 2021
- in Tips by Bobby Owsinski
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Facebook Video Strategy For 2021
Facebook has led the charge to take over as the king of online video, but while that hasn’t happened, it has settled into a groove of being a reliable host for videos. That said, while Facebook provides a somewhat different audience from YouTube, the strategy for posting videos has changed almost every year. A new […]
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July 15, 2021
- in Social Media News , Tips by Bobby Owsinski
How Facebook’s Feed Algorithm Works
One thing that’s true for every social platform is that they’re constantly changing and improving their feed algorithm. This is to ensure that you see more of what you want in your news feed, and less of what doesn’t interest you. You have to hand it to Facebook in that they’ve always been fairly transparent […]
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June 29, 2021
- in Tips by Bobby Owsinski
8 Types Of Social Proof Used To Boost Confidence In Your Website
Most artists today rely on merch as a major income stream, but even if someone wants to purchase something from your site, they still might be hesitant. Super fans probably won’t care much, but the casual fan wants proof that their purchase is going to exactly what’s expected. That’s where social proof comes in. Social […]
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June 9, 2021
- in Tips by Bobby Owsinski
Why Watch Time Is The Key To Growing Your YouTube Channel
If you have a YouTube channel, then chances are you’re spending a good amount of time creating content for it. That’s all well and good, but unless you supply the types of videos that your audience or potential audience wants to see, then the channel probably isn’t doing as well as you thought you expected. […]
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June 1, 2021
- in Tips by Bobby Owsinski
The Top 5 Musician Twitter Fails
One of the things that my Social Media Promotion For Musicians book tries to instill is that the rules are different for an artist from a normal user on any social platform. If you’re using it to promote yourself or your music, you have to take a different approach. Sometimes musicians get a bit carried […]
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March 25, 2021
- in Tips by Bobby Owsinski
Measure Your Record Release Campaign With These Key Performance Indicators
So you have a new recording and you want to drop it on the public. You have an idea of how to do that, right? Far too many artists just record their song and album then wonder what to do with it after it’s done. Assuming that you’re smarter than that, you’ve put together a […]
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