Category Archives for "Tips"
August 9, 2022
- in Social Media News , Tips by Bobby Owsinski
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- 1 comments
How Shorts Influences YouTube’s Algorithm
Just about every social site has new features directly influenced by TikTok and YouTube is no exception. YouTube Shorts have proved to be very popular, but the question is whether adding short-form videos is worth it when you’re already posting standard length music videos on the platform. According to YouTube, the answer is yes, and […]
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July 26, 2022
- in Tips by Bobby Owsinski
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- 1 comments
5 Content Metrics You Should Watch When Promoting Your Music Brand
If you’re posting on social media recreationally you probably glance at the number of likes or comments you get, but if you’re posting to promote your music brand then you have to take the metrics more seriously. Here are 5 content metrics that you should pay attention to, since they indicate just how effective your […]
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July 12, 2022
- in Tips by Bobby Owsinski
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- 5 comments
Don’t Know What To Post? These 10 Prompts Will Help!
A conversation that I have frequently with managers, agents and music execs revolves around the fact that sometimes it’s like pulling teeth to get artists to post on social media. Many artists (especially older ones) don’t want to hear it, but a social presence is almost mandatory today because the music industry expects it. This […]
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May 13, 2022
- in Tips by Bobby Owsinski
10 Ideas For Behind-The-Scenes Video Content
Fans love behind-the-scenes videos but many artists are at a loss for exactly what that means. Here are 10 ideas that can make the job of creating this type of content a lot easier. Remember that the videos don’t have to be long to be effective. 1. A look at your daily routine. This could […]
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April 15, 2022
- in Social Media News , Tips by Bobby Owsinski
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- 4 comments
TikTok Tells You How To Maximize Your Performance On The Platform
TikTok is certainly the hottest social platform out there but it doesn’t do you much good unless you use it the right way. Finding that out can be a little hit and miss, but the platform itself now provides some tips to maximize your performance on the platform. The service has done a thorough analysis […]
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March 23, 2022
- in Tips by Bobby Owsinski
How Artists And Bands Can Use Social Polls To Increase Engagement
Regardless of the social platform that you use, your major aim is to increase your fan base and engagement. There are plenty of ways to to do this, but one of the best ways is by utilizing social polls. Poll Benefits Everybody loves a good poll as long as it’s on a topic that your […]
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March 18, 2022
- in Tips by Bobby Owsinski
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- 2 comments
Prep Your Song Metadata Correctly (Or Face The Consequences)
Artists and bands do what they do because they love creating. Just about everything else seems secondary, but all the branding, marketing, and music business is now a necessary evil that artists must endure whether they like to or not. One of the most vital parts of music creation is prepping song metadata before release. […]
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January 27, 2022
- in Tips by Bobby Owsinski
The 5 Ways To Charge For Your Services
If you’re a producer, engineer or musician, chances are that you’ve been asked to work on someone’s recording. That’s all well and good, but how do you get compensated for your efforts? Here are 5 ways that you can charge for your services. Here’s a typical scenario. An indie band asks you to work with […]
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January 18, 2022
- in Tips by Bobby Owsinski
Your Social Media Image Size Guide For 2022
It’s great to have a social presence and even better when it helps your music, but for those that can’t afford a social media manager and do everything themselves, it’s easy to get overwhelmed sometimes. One of the most frustrating things for artists doing their own social media is graphics. Each social platform changes their […]
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January 6, 2022
- in Tips by Bobby Owsinski
There’s Still Time To Schedule Your Year
Being an artist is hard. There’s so much to do and it seems like there’s never enough time. One way to lessen the burden to make a schedule for the year, and while this better done in December, it’s still not too late. Yes, it may change as your year rolls along, and that’s okay. […]
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December 8, 2021
- in Tips by Bobby Owsinski
10 Ideas For TikTok Videos For Artists
Many artists and musicians want to create content for TikTok, but they’re confused about what to do. If you think that the platform is just for silly dances and memes, you’re wrong. There are plenty of TikTok videos that will work. They may not go viral, but if engagement with your fans is the objective, […]
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December 1, 2021
- in Tips by Bobby Owsinski
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- 1 comments
7 Ways To Improve Your Artist Website So Your Visitors And Google Love It
For many of us, websites are a necessary evil. We know we need one but we don’t update it nearly enough. The problem is that if it looks dated it could cost you some visits, and if it doesn’t live up to what Google currently expects then you won’t rank as high in a search. […]
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November 17, 2021
- in Tips by Bobby Owsinski
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- 1 comments
6 Tips For Successful Livestreams
Most artists and bands create videos for their music, but many overlook the value of livestreams. In fact, the ones that do actually do it don’t always take advantage of the marketing opportunity. All it takes is a little thought beforehand, and not only will you find that you have successful livestreams, but you’ll find […]
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November 4, 2021
- in Streaming Music , Tips by Bobby Owsinski
Why You Need A YouTube Official Artist Channel
YouTube has been an essential tool for so many artists, not only for music discovery but for branding as well. The problem is that you may have a number of YouTube channels with videos spread out between them. This definitely dilutes your viewership and subscriptions, so YouTube set out to make it easier for both […]
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November 2, 2021
- in Tips by Bobby Owsinski
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- 1 comments
The Simple Guide To Using Music Hashtags
Just about all social platforms now accommodate the use of hashtags, and as a tool they’re more powerful than ever – if used correctly. The biggest problem is that most people aren’t aware of the best way to use them, especially when it comes to music hashtags. Here’s a list to keep in mind the […]
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