Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Music Industry News"

November 17, 2017

UnitedMasters Aims To Be A Record Label Alternative

United Masters

If you’re an artist, there’s less and less of a need to be with a record label today, since so much of what a label once provided can now be accomplished on a DIY basis. What record labels are really good at though, is turning an artist into a superstar, since the infrastructure required for […]

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Can A Lip-Syncing Site Be Worth $800 Million?

musical.ly

If you’re a musician then you probably aren’t aware of lip-synching site Musical.ly. After all, why pretend to create music when you’re able to do it for real? That’s said, there are millions of people everywhere who find doing short clips of themselves lip-syncing to hit songs is a lot of fun – 200 million of […]

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If An Election Can Be Influenced, How About A Music Award?

MAMA music awards

There seems to be no doubt that recent elections in a number of countries have been influenced by outside sources. Given the enormous scale and difficulty of doing that, it seems like something as inconsequential as a music award would be easy to affect. It looks like that actually happened in the 2017 Mnet Asian […]

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Indie Labels Now Make Up 38% Of The Music Business

WIN indie labels

If you thought that there are only three major labels working in the music industry today, then you’re wrong. A new study has found that indie labels generated more than $6 billion last year, which is good enough for 38% of the market, making them essentially a fourth major label. The study came from Worldwide […]

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Artist Visits To Streaming Services Show Why Radio Feels Old

Radio old

If ever there was a sign that radio is a promotional thing of the past when it comes to breaking a record, Pink recently visited every Spotify office and Apple Music headquarters in order to muster support for her latest release. This seems to be a growing trend, where artists are ignoring terrestrial radio in […]

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October 31, 2017

Austrian Audio Founders On My Latest Inner Circle Podcast

Austrian Audio

Recently Harman International decided to close its AKG Vienna operation, which was a real shame after 70 years of being an industry leader in microphone and headphone technology (I bet you have at least 1 AKG product in your audio toolbox). Usually a closure like that means that a lot of good people and industrial […]

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Sony Music Pledges Money To Save London Music Venues

Marquee Club London

Music venues all over the world have been having a tough go of it for a while now, as gentrification of neighborhoods has brought much higher rents, increased taxes and insurance requirements, and new noise control laws. London has been particularly hard hit, losing 35 percent of its grassroots music venues between 2007 and 2015, when […]

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October 27, 2017

Young Music Consumers Still Buy Music

Young music consumers

By now we’ve been conditioned to the fact that most music consumers, especially the youngest ones, have totally converted to streaming and wouldn’t even think of purchasing a download or CD. If you believe that then you’re wrong. A new report from the IFPI entitled Music Consumer Report 2017 outlines how people around the world […]

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Can The Billboard Charts Be Valid Without Including YouTube?

Billboard Hot 100 chart

Determining the position of a song or album on the Billboard charts used to be so easy when it was based strictly on sales, but not anymore. Those days are now long gone as music is consumed on a dizzying array of platforms with sales playing less and less of a factor. To its credit, […]

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Warner Music Owner Takes Control Of Deezer

Deezer

Even though Deezer has been available in North America for well over a year, not that many consumers are familiar with the streaming service. In France, where the service is based, Deezer is Spotify’s main competition with almost 50% of the market share. Now comes word that financier Len Blavatnk’s Access Industries has taken control […]

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October 20, 2017

Show.co Releases Pre-Save Me Tool To Encourage Fans To Pre-Save Upcoming Releases

Show.co Pre-Save

One of the things that has vexed artists and labels in the digital age is how to excite a fanbase before a song or album is released. Sure, you can promote it, but our digital attention span is pretty limited so any pre-release promotion can fall by the wayside before the release actually happens. Show.co, […]

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RIAA Goes After A Long List Of Music Piracy Sites

music piracy

Music piracy isn’t what it once was, but it’s still alive and well and the RIAA is trying to do something about it. In a letter to Elizabeth Kendall, the acting assistant U.S. Trade Representative for Innovation and Intellectual Property, the industry organization outlined  a number of “notorious” platforms that it claims infringes on its member’s IP. These are […]

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