Category Archives for "Music Industry News"
Your Social Media Marketing Guidebook
Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!
September 22, 2017
YouTube Kills Its Paid Channels But Ads Sponsorships
Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]
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September 18, 2017
This Is Why Spotify Is Beating Apple Music
At around 65 million, Spotify has more monthly paying customers than any of its competitors by far. One of the reasons is that it was one of the first in the streaming music space, and another is that it has a fairly simple user interface. But the biggest reason by far is the fact that […]
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September 15, 2017
Spotify Launches Its iMessage Music Sharing App
In an effort to make sharing music on Spotify easier, the platform has launched its own version of Apple’s Messages that lets users listen to previews of suggested songs directly in the app. The new iMessage app allows you to search the music streaming service’s entire library for a specific song, then send it to a […]
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September 13, 2017
YouTube Has Found A Way To Pay Even Less
YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]
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September 11, 2017
Facebook Goes After YouTube With The Money Card
If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]
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September 8, 2017
Warners And Apple Music Have A New Deal, With More To Come
It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]
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September 6, 2017
A New Vinyl Pressing Plant Is Coming To Austin
I guess that the vinyl comeback is here to stay, as another new pressing plant is about to come on line, this one in Austin. When band manager Caren Kelleher found that she couldn’t get timely vinyl delivery for the bands she manages, she decided that it was time for a vinyl plant that specialized in […]
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September 1, 2017
Pandora And Smart Speakers Are The Surprises In The Infinite Dial Study
For 20 years Edison Research has been conducting its Infinite Dial study that measures media and technology consumption in the United States. As always, the latest edition has a number of interesting discoveries, but it also identifies the new trends that may be in front of us, yet we find difficult to see. Here are […]
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August 30, 2017
Taylor Swift Goes Overboard With New Concert Ticket Scheme
Let’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]
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August 28, 2017
Spotify Needs To Follow Apple’s Example To Survive
Spotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]
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August 25, 2017
Snail Mail Is Making A Comeback For Contacting Fans
Things have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]
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August 21, 2017
Which Of These 5 Spots Will Take Over From Ibiza
There’s a lifespan in the entertainment business where something is small and hip than not many people know about, then it’s discovered by the press as more people flock to it, then it’s homogenized by large corporations wanting to get in on the trend, then it ends up pricing out the very people that started […]
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August 18, 2017
This Crowdcasting App Lets You Fill Your Gigs, But They Won’t Be Fans
Artists and bands that are just getting started or playing in a new location always have the same fret: Will anyone show up? Unless you’ve already received some sort of visibility either through your music or social media, the answer is usually that there won’t be as many people as you’d like, and that could […]
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August 17, 2017
- in Music Industry News , Tips by Bobby Owsinski
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- 1 comments
5 Ways To Get Fans To Buy Your Physical Product
Even though most of us have changed to listening to music via online streams, physical product is never going away. People still buy CDs and vinyl is a very hot commodity, even though the sales number aren’t what they once were. So what does it take to get people to actually buy your product? Nick […]
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August 16, 2017
A Track Of Nothing But Silence May Top The iTunes Charts
We keep hearing about the trickery taking place on both Spotify and Apple Music where artists are trying to game the system by posting album length songs of silence that repeat over and over in order to boost royalties. Thankfully, most streaming services are now on the lookout for these fakes, but there is one […]
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