Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

Category Archives for "Music Industry News"

September 22, 2017

YouTube Kills Its Paid Channels But Ads Sponsorships

YouTube sponsorships

Chances are that you haven’t utilized the paid subscription feature on your YouTube channel or even considered it. The chances are also pretty high that you don’t pay to subscribe to another YouTube channel either. That’s one of the reasons why the service is now killing that feature – it’s no use having if people […]

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September 15, 2017

Spotify Launches Its iMessage Music Sharing App

Spotify iMessage

In an effort to make sharing music on Spotify easier, the platform has launched its own version of Apple’s Messages that lets users listen to previews of suggested songs directly in the app. The new iMessage app allows you to search the music streaming service’s entire library for a specific song, then send it to a […]

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YouTube Has Found A Way To Pay Even Less

YouTube advertising algorithm

YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]

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Facebook Goes After YouTube With The Money Card

Facebook licensing money

If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]

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September 8, 2017

Warners And Apple Music Have A New Deal, With More To Come

Apple Music Warners

It hasn’t been widely known, but Apple Music’s licensing deal with the major labels ran out in June. Since then things have been chugging along as if they still were in contract while a new one was negotiated. The first of those three deals, this one with Warner Music, has just been announced, with Sony […]

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A New Vinyl Pressing Plant Is Coming To Austin

Warmtone vinyl press

I guess that the vinyl comeback is here to stay, as another new pressing plant is about to come on line, this one in Austin. When band manager Caren Kelleher found that she couldn’t get timely vinyl delivery for the bands she manages, she decided that it was time for a vinyl plant that specialized in […]

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Pandora And Smart Speakers Are The Surprises In The Infinite Dial Study

Infinite Dial

For 20 years Edison Research has been conducting its Infinite Dial study that measures media and technology consumption in the United States. As always, the latest edition has a number of interesting discoveries, but it also identifies the new trends that may be in front of us, yet we find difficult to see. Here are […]

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Taylor Swift Goes Overboard With New Concert Ticket Scheme

Taylor Swift

Let’s face it, concert ticket prices for major acts are astronomical for anything but the nosebleed section of the venue, as the secondary market gets their hands on already high-priced tickets and increases the price. If that wasn’t bad enough, a new scheme hatched between Taylor Swift and Ticketmaster may bring the ultimate price of […]

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Spotify Needs To Follow Apple’s Example To Survive

Spotify Direct Listing

Spotify just bounded over it’s last major roadblock to going public with its new licensing agreement with Warner Music, and now it’s final hurdle is convincing the SEC that its direct listing is on the up and up. This means that the company looks to meet its goal of being listed on the New York […]

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Snail Mail Is Making A Comeback For Contacting Fans

Snail mail invite from The XX

Things have a way of coming full circle, when something old becomes new again. Hit songs come back around, old commercials and marketing come back (Coke), audio formats (8-track and cassette tapes), and even products become hot again (witness the MacDonald’s Schezwan sauce thanks to a Rick And Morty episode). Probably the last thing that […]

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This Crowdcasting App Lets You Fill Your Gigs, But They Won’t Be Fans

crowdcasting

Artists and bands that are just getting started or playing in a new location always have the same fret: Will anyone show up? Unless you’ve already received some sort of visibility either through your music or social media, the answer is usually that there won’t be as many people as you’d like, and that could […]

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