Music 3.0 Music Industry Blog - Page 2 of 32 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

Your Social Media Marketing Guidebook

Fully updated second edition of Social Media Promotion For Musicians features everything you need to know to market yourself, your band, or your music online. Includes new chapters on Instagram and Streaming Music Playlist marketing!

December 27, 2017

YouTube Gets New Licenses From Sony And Universal

YouTube license agreements

Both Sony Music and Universal Music Group are reported to have renewed their licensing deals with YouTube, which now means that the video platform now has all three major labels back in the fold after resigning Warner Music months ago. YouTube was operating under expired licenses with the majors for some time, but the new […]

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A Strategy For Sending Out Gig Reminder Emails

Gig reminder strategy

Artists, bands, record labels and anyone doing a show needs to make their fan base very aware of when they’re doing a gig. You can’t rely on just a single email to get the word out, it takes a more comprehensive strategy. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book […]

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The Christmas Season Has An Effect On Music Streaming Habits

Christmas season listening

One of the things not considered very often by artists, bands and even record labels is the affect that seasonal changes have on listening behavior. The Economist recently did a study and found that the weather conditions due to the time of year, and especially the Christmas season, made a decided difference on consumer music […]

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“Slow Ticketing” Taking The Scalpers Out Of The Ticket Market

slow ticketing

Tickets for your favorite artist go on sale at 10AM, so you either go to the box office, or wait near your computer for the hour to hit so you can score the best ticket possible. And what do you find? All the best tickets were already purchased, leaving you with dreck, which means you’re […]

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Do Catalog Releases Make The Charts Inaccurate?

frontline vs catalog

It’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]

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December 12, 2017

Music Business Consultant Bryan Calhoun On My Latest Inner Circle Podcast

Bryan Calhoun

My guest this week on the podcast is Bryan Calhoun, who’s been a business and marketing consultant to artists like Kanye West, Lil Wayne, The Cult, Questlove, Nicki Minaj, and Drake. He’s a noted music industry speaker, and has given workshops at conferences that include SXSW, MIDEM, The New Music Seminar, CMJ, ASCAPs I Create […]

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December 11, 2017

YouTube May Launch It’s New Remix Streaming Service In March

YouTube logo

YouTube has repeatedly tried to get music fans to buy into its paid subscription services Music Key and Red but hasn’t had too much success so far. So little success, in fact, that its subscriber numbers have never been published. That said, the company has big expectations for its new service, which carries the code […]

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