Music 3.0 Music Industry Blog - Page 3 of 82 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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About Bobby Owsinski

Bobby Owsinski is a producer/engineer, author and coach. He has authored 24 books on recording, music, the music business and social media.

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July 16, 2021

in Inner Circle Podcast by Bobby Owsinski

Immersion Networks Execs, Unseen Streaming Trends, And The Return Of The Rhodes On My Latest Podcast

Immersion Networks Mix3 image

My guests on the podcast this week are president and founder Paul Hubert, COO Jim Rondinelli, and chief scientist JJ Johnston from the 3D mixing platform Immersion Networks. The company’s innovative Mix3 (pronounced “mix cubed”) software allows anyone to upload tracks and mix them in a three-dimensional environment. These mixes can be appreciated without special hardware and […]

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July 15, 2021

in Social Media News , Tips by Bobby Owsinski

How Facebook’s Feed Algorithm Works

Facebook feed algorithm image

One thing that’s true for every social platform is that they’re constantly changing and improving their feed algorithm. This is to ensure that you see more of what you want in your news feed, and less of what doesn’t interest you. You have to hand it to Facebook in that they’ve always been fairly transparent […]

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July 13, 2021

in Music Industry News by Bobby Owsinski

Don’t Look Now But TikTok Is Catching Up To YouTube In Many Ways

YouTube TikTok catching up image

When it comes to streaming video, YouTube has always been the king of the hill. With more than 2 billion users logging in every month, it’s number 1 for music consumption for multiple generations. While TikTok used to be the up and comer, it’s now catching up to YouTube in ways that surprise even veterans […]

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July 9, 2021

in Inner Circle Podcast by Bobby Owsinski

Musician/Engineer Jurij Gianluca Ricotti, Buying Instagram Followers, And Single Chord Progression Songs On My Latest Podcast

Jurij Gianluca Ricotti image

My guest on the podcast this week is musician, composer, sound engineer, sound designer and producer Jurij Gianluca Ricotti. He’s worked with a wide range of artists that include Brittney Spears, Rita Ora, Casey Musgraves, Pat Metheny, John McLaughlin, Yngwie Malmsteen and even the Pope. Since 2015 Jurij’s worked on several #1 records as a sound engineer […]

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July 8, 2021

in Social Media News by Bobby Owsinski

New YouTube Channel Comments Guidelines Help You Weed Out The Negatives

YouTube channel comments guidelines image

It’s happened to everyone online sooner or later. You spend a lot of time working on post or a video, pouring your heart into it, only to receive some soul-crushing negative comments that are more hurtful than helpful. As we now know, these comments can have a detrimental effect on your mental health if you’re […]

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July 6, 2021

in Music Industry News by Bobby Owsinski
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2 comments

What People Actually Listen To In 2021

What people actually listen to image

If you were to just read what the media writes you would think that all people listen to all day is a streaming service like Spotify, or podcasts, or whatever else that’s hot in the audio world at the moment. One of the reasons why is that until recently, none of the ratings agencies like […]

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July 2, 2021

in Music Industry News by Bobby Owsinski

The Dance Music Industry Took A Big Hit From The Pandemic

Dance music industry pandemic image

As you’ve probably experienced, the pandemic did not treat every music genre equally. While many thrived as a result of the lockdown, the dance music industry took a huge hit in revenue. The total global revenue was cut in half, which means that the industry is now at the same point it was 10 years […]

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July 2, 2021

in Inner Circle Podcast by Bobby Owsinski

Singer/Songwriter John Hall, Road Crew Vaccinations, And Gear Manufacturers Pandemic Profit On My Latest Podcast

John Hall image

My guest on the podcast this week is singer, songwriter, politician, environmentalist and community activist John Hall. John is one of the founders of the group Orleans and a co-writer of their two huge hits that you still hear all the time – “Dance With Me” and “Still The One.” He has written songs for Janis Joplin, […]

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June 29, 2021

in Tips by Bobby Owsinski

8 Types Of Social Proof Used To Boost Confidence In Your Website

8 Types Of Social Proof image

Most artists today rely on merch as a major income stream, but even if someone wants to purchase something from your site, they still might be hesitant. Super fans probably won’t care much, but the casual fan wants proof that their purchase is going to exactly what’s expected. That’s where social proof comes in. Social […]

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June 25, 2021

in Inner Circle Podcast by Bobby Owsinski

Keyboardist Bob Luna, The Creator Economy, And Why Songs Are Simpler On My Latest Podcast

Bob Luna image

My guest on the podcast this week is keyboardist, conductor, composer and arranger Bob Luna, who’s worked with everyone from Paul McCartney, Paul Simon, Dionne Warwick, Alanis Morissette, Reba McEntire and many more. Bob has also created music for film, television, commercials and video games, as well as composing the trailer music for dozens of films. He’s […]

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June 24, 2021

in Streaming Music by Bobby Owsinski

YouTube Is About To Change Its Terms Of Service, And Artists Aren’t Going To Like It

YouTube changes terms of service image

If you have a YouTube channel (who doesn’t), you probably received a recent email from the platform stating a change in their terms of service agreement. If you’re like many, your eyes glazed over if you even read it, but it signaled some significant changes that will definitely affect how much you get paid in […]

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June 22, 2021

in Social Media News , Streaming Music by Bobby Owsinski
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1 comments

Spotify Greenroom Introduces A New Type Of Creator

Spotify Greenroom image

Spotify is really into audio other than music these days, and it’s latest venture into that realm is something called Spotify Greenroom, which is basically a knock-off of Clubhouse. In order to promote the new feature, the service has provided new and different ways for Greenroom creators to get paid, which may end up being […]

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June 18, 2021

in Inner Circle Podcast by Bobby Owsinski

Mixer Nacho Molino, Music’s Short Shelf Life, And Mixing On Headphones On My Latest Podcast

Nacho Molino image

My guest on the podcast this week is 5 time Grammy winning mixer Nacho Molino, who’s worked with Ruben Blades, Carlos Vives, CJ Ramone, Gente d Zona, Joan Manuel Serrat and many more. Even though he comes from a rock background, Nacho has been awarded Latin Grammy’s for Best Salsa Album and Album of the Year, as […]

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June 16, 2021

in Music Industry News by Bobby Owsinski

Vinyl Demand Is Through The Roof, But So Is The Industry Crisis

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It’s no longer a surprise when you read a headline or article about vinyl sales hitting a new recent high. Despite what any of the predictions might have said, the round pieces of plastic still keep selling. More and more people can’t wait to get their hands on any version that’s out there, even if […]

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June 15, 2021

in Social Media News by Bobby Owsinski

It’s Harder To Be An Influencer Than You Think

Top 50 Social Media Influencers image

I think we all have a picture in our minds of a social “influencer” as someone who spends all their time trying to look cool, shoots videos all day, and makes lots of money from product placement. We also read about influencers and think they’re making tons of money as millions of fans hang on […]

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