Music 3.0 Music Industry Blog - Page 3 of 78 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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About Bobby Owsinski

Bobby Owsinski is a producer/engineer, author and coach. He has authored 24 books on recording, music, the music business and social media.

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February 19, 2021

in Inner Circle Podcast by Bobby Owsinski

Labels De-emphasize Radio Promo, Rupert Neve Passes, And Producer David Franz On My Latest Podcast

David Franz image

My guest on the podcast this week is producer/multi-instrumentalist and educator David Franz, who wrote the very first book on Pro Tools as well as creating online courses for both Berklee Online and Lynda.com. Besides running his label Underground Sun and EDM artist development and even production company Underground Sol, David is also the content manager for […]

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February 17, 2021

7 Social Media Marketing Secrets No One Tells You

social media marketing secrets

I’ve posted this before but now seems a good time to bring it up again. Social media marketing is the lifeblood of artists and bands everywhere since, except for live performances, that’s where your audience is. The problem is that it’s easy to fall for a number of misconceptions about what it can do for […]

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#social media marketing

February 16, 2021

in Tips by Bobby Owsinski

YouTube Clips Capture Short Pieces Of A Long Video

YouTube Clips image

If you have a live show or even an extra long song on YouTube, you have to point to that long piece any time you post the link. Even worse, if you want to embed the video, you have to hope that someone is willing to watch the whole thing, which can be a problem […]

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February 12, 2021

in Inner Circle Podcast by Bobby Owsinski

Console Designer John Oram, Wallpaper Speakers, And SoundCloud Direct Pay On My Latest Podcast

John Oram image

My guest on the podcast this week is John Oram, who started his career in the music business as the drummer for Mariann Faithful and a fill-in for the Yardbirds. On the side he began working at Vox during its heyday, contributing his expertise to the development of the wha-wha pedal, the fuzz box, the Continental organ, and […]

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February 10, 2021

The Music Publishing Royalty Simulator Shows How Much Your Songs Can Really Make

Publishing royalty simulator image

A while back I posted about the Record Deal Simulator, where you could get a good idea of how much you could make from your deal under a variety of circumstances. Now there’s a royalty simulator for music publishing as well. The publishing royalty simulator is pretty cool in that you can plug in the […]

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February 9, 2021

in Music Industry News by Bobby Owsinski

Spotify Makes A Lot Of Money And Loses A Lot At The Same Time

Spotify loses money image

For those that think that streaming networks are rolling around in cash, that may be true, but the old adage “It’s not how much you make but what you keep,” still applies. According to its latest Q4 filing, Spotify collected $9.5 billion in revenue last year, but still keeps losing a lot of money. The […]

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February 5, 2021

in Inner Circle Podcast by Bobby Owsinski

Engineer/Podcaster Matt Boudreau, Spotify Spying On You, And Native Instruments Acquired On My Latest Podcast

Matt Boudreau image

My guest on the podcast this week is Matt Boudreau, who started as a drummer, experiencing 6 figure record deals before eventually settling in behind the glass as a mixer and mastering engineer. Matt has since gone on to launch the hugely popular Working Class Audio podcast with more than 300 episodes under his belt. During our interview […]

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February 4, 2021

in Streaming Music by Bobby Owsinski
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1 comments

Trigger Cities May Be The Key To Growing Your Audience

Music trigger cities image

It’s very easy to focus on just the area that you’re familiar with when it comes to marketing your music, but the key to growth is to go beyond what you know. The fact of the matter is that we live in a global economy and there may be many other locations that are fertile […]

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February 2, 2021

in Music Industry News by Bobby Owsinski

Top 20 Most Successful Music Artists Of All Time

Top 20 Music Artists Of All Time image

We all love Top 10/20 lists, even though much of the time they’re somewhat subjective. Here’s one that I couldn’t resist though. It’s the Top 20 most successful music artists of all time by Stacker. Actually Stacker’s list is of the top 50, but I condensed it down a bit here. The list takes awards […]

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January 29, 2021

in Inner Circle Podcast by Bobby Owsinski
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1 comments

The MLC Collects Royalties For Songwriters, And Producer/Mixer/Mastering Engineer Mike Cave On My Latest Podcast

Mike Cave image

My guest on the podcast this week is Mike Cave is a multi-Platinum award-winning record producer, mixer and mastering engineer. Over the course of his career, Mike has worked with artists as diverse as Elvis Costello, KRS-One, Lewis Capaldi, Fatboy Slim, Bob Dylan, The Charlatans, Echo & The Bunnymen and many more on a variety of award-winning and […]

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January 28, 2021

Take The Pulse Of Your Fanbase With These 5 Tips

Fanbase pulse image

In case you’re not aware, your core fans crave your communication. The superfans hang on every word, watch every video, and eagerly await any graphic or music track. That said, communication is a two-way street, and the artist must be just as willing to listen to his or her fans as talk at them, which […]

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#Music 4.1: A Survival Guide For Making Music In the Internet Age

January 27, 2021

in Book Excerpt by Bobby Owsinski

The Music Mixing Workbook Is Now Available

The Music Mixing Workbook cover image

If you’re new to mixing and aren’t sure what to do, or your mixes aren’t anywhere near where you’d like them to be, then The Music Mixing Workbook is exactly what you need. It features hands-on exercises that teach you all the things that make a mix sound great, as well as all the things […]

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January 26, 2021

in Social Media News by Bobby Owsinski

Instagram And TikTok Open New Creator Portals

TikTok Creator portals image

One of the things that creators on social networks sometimes run into is the fact that it’s not always clear in how to do things. If you’re used to posting one way but want to make a change, finding the information that you need isn’t always easy. Both Instagram and TikTok have announced that they’ve […]

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January 22, 2021

in Inner Circle Podcast by Bobby Owsinski

Elton John Guitarist Davey Johnstone And Our Music Attention Span On My Latest Podcast

Elton John guitarist Davey Johnstone image

My guest on the podcast this week is Davey Johnstone, who’s played guitar and been the musical director for the Elton John Band since 1972. During that time, multi-instrumentalist Davey has played on all of Elton’s albums and tours. In fact, he recently celebrated his 3,000th show with Elton in 2019. Davey’s also played and recorded with a […]

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January 21, 2021

in Social Media News by Bobby Owsinski

TikTok’s New Q&A Option Can Help Creators Get More Engagement

TikTok Q&A option for creators image

In an effort to prompt more engagement between TikTok creators and their fans, the platform has rolled out a brand new Q&A option to a selected group of users. This option allows viewers to ask questions directly to the video creator’s profile, which he or she can then like, or use as an idea for […]

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