It’s bad enough that musicians, artists and bands are forced to do their own marketing by forever posting on social media, it’s even worse when you post and it doesn’t reach your audience. That’s why knowing the best times to post on the various platforms is so critical. If you’re going to do all that […]
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If you’re like many musicians and artists and have finally committed to dipping your toe in the waters of TikTok, don’t let this post dissuade you. On the other hand, keep the following information in the back of your mind as well. The level of scrutiny of the platform has recently ratcheted up yet again […]
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As we kick off 2023 it’s a good idea to tighten up your online presence and your website is a great place to start. Let’s start with getting more quality eyeballs on your content. When you look at your website stats, do you see a lot of bounces or short visits? There are 10 reasons […]
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Happy New Year everyone! Let’s have a safe, happy and prosperous 2023 together. As always, I’m very grateful and thankful for your continued support!
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The music legends from the ’60s, ’70s, ’80s and even the ’90s are either at the point or past the point when they can tour, but there’s still a strong demand to see them and hear their music. There’s been talk about recreated shows from these legends via holograms or digital avatars, and it’s even […]
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On my latest podcast episode, I’m going to make some predictions for 2023 in both the music business and the audio industry. These are based on trends that have happened this year that give us some insight on what may be in store for us in the coming year. These include: And more. Listen to […]
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Have a very merry Christmas and a wonderful Holiday. Stay safe so we can enjoy the upcoming new year together. Thank You! I am grateful, thankful and humbled by your continued support.
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A billion streams used to be unthinkable but today it’s a lot more common than you’d think. Take YouTube for example, where there’s now more than 300 videos that have hit the billion mark. That does beg the question – how much do you make for a billion YouTube streams? Billboard took a deep dive […]
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On my latest podcast episode, I take a look back at the events in the music business and music production during 2022, including: And more! Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Stitcher, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
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One of the things not considered very often by artists, bands and even record labels is the affect that seasonal changes have on listening behavior. The Economist recently did a study and found that the weather conditions during this time of year, especially the Christmas season, made a decided difference on consumer music consumption. For […]
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TikTok is testing out a new horizontal full screen mode with a small group of users globally, according to TechCrunch. Users included in the test will see a “Full Screen” button appear on videos in their feed. If the button is clicked, the video then shifts into a horizontal full screen mode that fills up […]
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On my latest podcast episode: Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Stitcher, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
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Many musicians, artists and bands get stymied when it’s time to post YouTube videos other than those that are directly music-related. That said, there are a number of types of videos that you can easily create without the hassle of a big production. Here are 5 that you can probably make with no problem right […]
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Last year was the a big one for artists on TikTok, as a viral hit would spike Spotify streams and have labels calling with million dollar deals if the act was unsigned. This year the industry has soured on the platform as increasing it looks like the TikTok music era will be much different moving […]
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On my latest podcast episode: Hit songwriter Sam Hollander talks about sticking it out despite many years of failures, his collaboration technique, reading the body language of your co-writers, writing for different genres, his work in television, his new book, and much more. Spotify’s enormous list of songs that have reached a billion streams or […]
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