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Facebook is one of the best social networks for artists and bands, but execution is everything in order to take full advantage of it. Here are the 10 best practices for artists and bands to increase your engagement.
1. Reach out to other artists. Ask a band whom you’re tight with to post your new music video/track/album art to their wall with a link back to your Facebook Page, and then return the favor. This is one of the best ways to use the network to expand your audience.
2. Take your fans backstage. Everyone loves to see behind the scenes, but fans are especially interested. It might seem insignificant to you, but any kind of backstage access is a big deal to them.
3. Go beyond the music. Your music is your marketing, but don’t forget to make any merch or touring info available as well. That said, don’t try to sell to your fans, just make these things easily available if they want it.
4. Ask for input from fans. Communication is a two-way street and fans love to be asked their opinion on just about anything. Besides, they’re your fans so they know what they want.
5. Be as visual as possible. Music is an aural medium for sure, but either still or moving pictures add so much to the entire package that you can’t ignore them any more. Besides, it’s so easy to take pictures these days or make short videos with your smartphone, so you can’t use gear or expertise as excuses anymore.
6. Make everything an event. This is one of the secrets of multiple singles releases rather than full albums. Every release becomes an event. You can expand upon that idea in just about any direction, from gigs or giveaways on your birthday to your best fan’s birthdays, to making every gig a special occasion. Use your imagination.
7. Give as much as you take. Once again, communication is a two way street. Don’t just ask for things. You give some and you take some and vice versa. If you ask for information, give something away for free. This goes a long way in keeping your tribe happy.
8. Don’t forget the basics. Bios, press kits, pictures, and logos are still important, so be sure to have links to where people can get them if they want.
9. Offer exclusive content. The way to a fan’s heart is through exclusive content. If a fan can get exclusive mixes or movies that no one else can get, that legitimizes his or her fandom and makes them want it even more. Alternative mixes, outtakes, interviews are all inexpensive and easy to make content that any fan would love to have.
10. Use some tools. Make sure to take advantage of everything that Facebook has to offer, but also check out apps like Bandpage or Reverbnation for their event, sales and music plugins as well.
Following these 10 best practices will help to increase your Facebook fan engagement and your audience.
You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com.
Instagram can be one of the best social media marketing tools available to an artist or band, providing that your audience is there. Here are a 7 best practices to follow in order to build an Instagram community.
1. First of all, your profile picture and description are important. Make sure to include a profile picture that reflects your band or brand (a logo would be nice), and include a link to your website.
2. Shorten the Links With A URL Shortener. Instagram’s bio description has a limit of 150 characters, so it’s important to save as many characters as you can.
3. Leave Relevant Comments. Comments are much appreciated by the poster because they’re few and far between. For instance, every second on Instagram produces 575 “Likes” but only 81 comments. It’s a lot easier to just click the like button, but comments get you followed back.
4. Use the filters. Believe it or not, filters actually make a difference in engagement. For instance, a study of 6 million posts across 10,000 brands found that posts using Hefe, Lo-Fi, Nashville, Brannan, and Kelvin filters generated 4.5% to 5.6% more engagement than the average Instagram post!
5. Post at the correct times. Mondays and Thursdays tend to drive the most engagement, while between 3 and4 p.m. typically drives lower engagement during a workday.
6. Like with other social networks, the number of times you post per day on Instagram is important. It’s been found that the ideal number is only one to two times per day. You can get away with more on special occasions like an event, but be sure to space out the posts so you don’t overflow your followers feeds.
7. Use hashtags. Hashtags are an essential part of Instagram marketing and promotion, so it’s important that you’re familiar with how they work on the platform. Contrary to all other networks, on Instagram the more hashtags you use, the better. That’s because hashtags are the primary way you build a community on the platform. Believe it or not, between 7 and 11 hashtags get the most engagement, according to most studies.
Creating and maintaining a flourishing Instagram community takes some time and effort, but it can be much easier than you think by following these best practices.