Tag Archives for " Facebook "
July 18, 2019
The Best Times To Post On Social Media In 2019
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. I’ve posted before about the best times to post, but […]
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December 20, 2018
- in Book Excerpt , Tips by Bobby Owsinski
10 Basic Concepts For Success In Today’s Music Business
Much has changed in the music industry over the last few years that affect an artist’s ability to be successful. Some of it is brand new and a result of the technology we use, while some of it is good common sense that’s been used over and over over many decades of the business. Here […]
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June 25, 2018
Facebook Takes A Swipe At YouTube, And YouTube Swipes Back
Facebook has been aiming for YouTube ever since it introduced video a few years ago, and although it’s done an admirable job of becoming a viable video platform, it’s efforts seemed to have plateaued as serious content creators still prefer the Google subsidiary. That isn’t keeping Facebook from trying something new however, and it’s using […]
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June 22, 2018
Instagram Launches IGTV, It’s New Long Form Video Service
Facebook has been losing its teen users and its video assault on YouTube has plateaued, so the next logical step is to include long form videos on its Instagram service. That’s exactly what happened as the company announced its release of IGTV, a new feature that will be available on existing Instagram accounts and a new […]
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June 13, 2018
Facebook Makes Its Move Into Music
Facebook has threatened to go big into music for quite a while and last week finally made its move. The company announced that its users can now upload and share their videos that contain music by popular artists and now have it legally licensed for the first time. Facebook also announced a new music feature called […]
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June 5, 2018
Facebook Losing Teens, The Creative Cycle, And Mixer Andrew Maury On My Latest Inner Circle Podcast
My guest on the Podcast this week is record producer, mixing engineer and songwriter Andrew Maury. Andrew is one of the few mixers who has made the transition from mixing live sound to the studio, and he’s had a lot of success, especially lately working on big hits by Shawn Mendes. In the interview we […]
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May 17, 2018
- in Book Excerpt , Tips by Bobby Owsinski
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7 Ways To Increase Your Facebook Fan Engagement
When all is said and done, increasing your engagement is the best way to increase your Facebook fan base. There’s a lot to read about growing your Facebook audience in the 2nd edition of my Social Media Promotion For Musicians handbook, but here are 7 ways for that to happen for you to keep in […]
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March 14, 2018
Social Media Usage Is Going Down In The U.S.
Have we reached peak social media? It’s beginning to look that way if the data from The Infinite Dial study is to be believed. The annual report is a collaboration between Edison Research and Triton Digital and takes a look at the digital and analog consumption habits of people in the U.S. This year’s version […]
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March 1, 2018
- in Tips by Bobby Owsinski
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5 Ways For Artists And Bands To Take Advantage Of Facebook’s New Algorithm
It seems like as soon as we get used to the latest Facebook “updates” the service changes the game yet again. That’s what happened at the end of last year when the social platform reconfigured its News Feed algorithm once more in order to help get rid of spammy content and fake news. That’s the […]
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February 23, 2018
Facebook Signs Another Music Licensing Deal
Facebook isn’t in the music streaming business yet, but it sure looks like it’s going that way. The platform recently signed another music licensing deal, this time with ICE Services, which is a licensing group and copyright database that represents PRS in the UK, STIM in Sweden and GEMA in Germany. The deal covers not only Facebook, but Instagram, Oculus and Messenger […]
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February 14, 2018
Facebook Appears To Losing Young Users To Snapchat
Every few months there’s a new study that finds that Facebook is losing the youngest generation to some other social network. In the meantime, the network giant just gets larger and stronger. This latest study from research firm eMarketer states that less than half of U.S. Internet users ages 12 to 17 will use Facebook […]
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January 17, 2018
How Facebook’s News Feed Changes Affects How An Artist Or Band Posts
In an effort to combat fake news, Facebook has overhauled what users will see in their News Feed, and that will change how artists and bands post. Going forward the emphasis will be on what friends and family post first, and that will now rank their posts, videos and photos higher than a company or […]
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December 1, 2017
What’s The Top Market For Many Artists? It’s Mexico City
Whenever we think of the top music market for an artist, the major city centers of New York, Los Angeles or London immediately come to mind. One that’s been off the radar but is coming fast is Mexico City, and it’s already the #1 market for a diverse number of artists like Diplo, Adele, Dua Lipa, Radiohead, Shania Twain, Harry […]
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August 14, 2017
- in Tips by Bobby Owsinski
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What Is The Ideal Video Length?
There are many more places to upload videos besides YouTube these days, so that means that social media in general holds more power than ever for fan engagement. The real question is, what is the ideal video length to get the most fan engagement? Not surprisingly, it’s different for each platform. Hubspot did a study […]
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August 4, 2017
Facebook Acquires Source3 To Take Another Step Towards Music
Music hasn’t been a huge priority on the Facebook platform until now, but there’s a lot going on behind the scenes to make you think that it will be in the future. The latest move in that direction involves Facebook acquiring rights management startup Source3, which specializes in analyzing branded intellectual property in user-generated content. But […]
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