Radiohead has always been groundbreaking when it comes to their online presence (the “pay what you want” campaign for In Rainbows being a prime example), but now it’s entered some new territory by slowly but effectively erasing its entire online presence.
Yes, that’s right. It’s pretty hard to find any trace of Radiohead online right now.
There are no longer any Facebook posts or tweets on the band’s accounts, and singer Thom Yorke has deleted his tweets as well. The band’s Google Plus account is now blank too. And most bizarre is that its website has been slowly fading away as the opacity has decreased until it too went totally blank.
Then over the weekend, fans received postcards from the band via old fashioned snail mail that simply said, “Sing the song of sixpence that goes ‘Burn the witch’.”
There’s speculation that there’s a new Radiohead album about to be released since the band registered a new company called Dawn Chorus LLP in February. Previous to the the band’s In Rainbows and The King of Limbs albums, the band also established companies in their names.
So there’s a new album coming, and we can be pretty sure that won’t be online, since the band has long shown it’s contempt for streaming. It should be interesting to see exactly what the marketing play is this time.
Update: The band reappeared this morning with a couple of short animated clips on Instagram, then a new music video presumably from their new album on its website.