Radio just isn’t what it used to be. Maybe that’s good and maybe its not, but for sure it’s changing fast. If you watch the news, you’ll get the impression that radio is still a big media player claiming a huge amount of the consumer’s attention. What isn’t indicated though is that most of the […]
Continue reading
In the ever-evolving landscape of music marketing, Amazon Music has taken a step forward with the introduction of Hype Deck. This new feature, which was just launched in January, may be a game-changer for artists and their teams as they can now more easily engage fans globally with customizable marketing assets. Let’s take a look […]
Continue reading
On my latest podcast episode: By the way, I learned a lot about AI from Shelly’s free Metacademy, which is something that you should check out. Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
Continue reading
Streaming companies have been threatening this for a while, but it’s finally come to pass. Deezer has recently purged 26 million of what it terms as “useless” audio tracks from its service. While “useless” may seem a bit harsh, most of the tracks that the company deleted probably deserved it, since ultimately it has led […]
Continue reading
I’ve posted this before but it seems appropriate to pull it out once more, since most young musicians today seem to be floundering in a sea of uncertainty. We’ve gone through a mighty change in the music business over the last decade or so, and it keeps on morphing and evolving every day. Since these […]
Continue reading
On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
Continue reading
Analytics platform ChartCipher, which focuses on hit songs, recently unveiled three key trends that its measured on Billboard’s Radio Songs charts for the year 2023. All three are surprising in that they bucked the status quo, but that’s something that frequently happens with hit song trends. Let’s take a look at them. Songs Are Slower […]
Continue reading
We’ve all heard the stories about fake artists on Spotify and other streaming services, and every time a crackdown occurs some new ones just pop up to take their place. But now there’s evidence that it may be the same composer who’s behind a great many of them. The Swedish Dagens Nyheter (DN) recently ran […]
Continue reading
On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
Continue reading
On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
Continue reading
If you took a poll of indie musicians, I think the majority of them would say that streaming royalties are way too low. It always seems so unfair that each stream is only earning a small fraction of a penny, yet many superstars have so many streams that they still make some good money, even […]
Continue reading
One of the things that we’ve all been taught about optimizing our content for social media is that the more social engagement a post garners, the better. While that’s probably true to some extent, a new report from Memo finds that just because readers engage with your content it doesn’t actually mean that they’re consuming […]
Continue reading
On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
Continue reading
TikTok – love it or hate it, but either way it’s a social force to be reckoned with. While music artists that use the platform hope for viral success, they’re not actually going to make much money from TikTok itself – most comes from users following up on the artist music and merch on other […]
Continue reading
On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
Continue reading