Catalog Music: When Should Music Be Considered Old?
Record labels have always differentiated the music they sell between what’s called Frontline and Catalog. Frontline are recent releases, and Catalog is anything older than 18 months. While the Catalog designation might have worked back in the day of physical products, today the 18 month time frame seems so out of step with the way […]
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Don’t Confuse Social Followers With Fans
I have an artist friend who was thrilled when she hit 10,000 followers on TikTok. The problem was that it didn’t seem to translate into more visibility or plays for her music. When she asked my opinion I told her that it was simple – your social followers are not necessarily your fans. This is […]
Continue readingIt May Not Be Time For An AI Artist After All
Last week the music industry was abuzz about Capitol Records signing the first AI artist. This week everyone is talking about how fast that artist was dropped. AI rapper FN Meka has over 9 million followers and over a billion views on TikTok, but it turns out there’s more to a signing than just pure […]
Continue readingShazam Numbers, 10 Unchanged Mics, And Music Sup/Radio Personality Jason Kramer On My Latest Podcast
On my latest podcast episode: Music supervisor and radio personality Jason Kramer talks about the work of a music supervisor, how music supervision has changed over the years, dealing with temp tracks, what a sports radio producer does, the future of radio, and much more. A look at Shazam numbers over 20 years. 10 microphones […]
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Study Shows That Bands Who Split Royalties Equally Are More Successful
One of the biggest problems with bands that become successful is when the songwriter starts living large from publishing royalties while the rest of the band still are just getting by. Resentment builds, and the band eventually breaks up. On the other hand, bands that have split royalties equally have had great success over the […]
Continue readingStreaming Farms, Music AI, And Artist Manager Talya Elitzer On My Latest Podcast
On my latest podcast episode: Artist manager Talya Elitzer of godmode Music talks about what it’s like to start in the mail room at William Morris, working with unique artists, the importance of the artist being involved with marketing themselves, her view on Web3, and much more. A look at streaming farms and how they […]
Continue readingYes, There’s Another Spotify Scam Indie Artists Need To Look Out For
Artists, managers and record labels have been trying to game the system going back to the 1950s, so it should come as no surprise whenever a new way is discovered to make an artist seem bigger that reality. There have been numerous ways to game streaming networks over the years, and while the latest Spotify […]
Continue readingPlaylists Diminished Importance, Proper Metadata, And Music Career Coach Katie Zaccardi On My Latest Podcast
On my latest podcast episode: Music career coach Katie Zaccardi talks about building an audience if you don’t have one, where to find your ideal fan, how to monetize your audience, some tips about putting your music on TikTok, and much more. Why playlists might not be as important to streaming success as everyone thought. […]
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How Shorts Influences YouTube’s Algorithm
Just about every social site has new features directly influenced by TikTok and YouTube is no exception. YouTube Shorts have proved to be very popular, but the question is whether adding short-form videos is worth it when you’re already posting standard length music videos on the platform. According to YouTube, the answer is yes, and […]
Continue readingPollstar Says These Artists Have Each Made More Than A Billion Dollars On The Road
There’s a lot of money in touring once you hit superstar level and a new chart from Pollstar proves it. If you don’t know Pollstar, it’s basically the Billboard of the live music world, providing charts of the ticket grosses and sales from a wide variety of venues. The publication decided to look back at […]
Continue readingAcoustic Consultant Sam Berkow, The UK Government On Streaming, And The New Vinyl Association On My Latest Podcast
On my latest podcast episode: Legendary acoustic consultant Sam Berkow talks about the most common problems with home studios and more. The UK government investigated streaming royalties and came to a shocking conclusion. Why a new vinyl manufacturers association can help you get your records faster. Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon […]
Continue readingCartne Launches With A Mission To Keep Musicians Safer
Too many musicians, artists and songwriters who are just starting out are confused about their next step or steps in the music business. Likewise, so many get scammed everyday with offers of success that are too good to be true. Cartne is a new program developed by Nashville-based artist management firm Indie Connect that has […]
Continue readingThe New Generation Of Vinyl Buyers Are Not At All What You Think
It was long assumed that the upswing in the vinyl record business was spearheaded by aging Boomers trying to regain some of their youth with a new purchase of their old collection. That’s far from the truth however, as the “Vinyl 1.0” generation is slowly fading away yet vinyl sales increased. So if it’s not […]
Continue readingMarketing Strategist Nicole Slater, User-Centric Royalties, And Recent Hit Songwriting Changes On My Latest Podcast
On my latest podcast episode: Marketing strategist Nicole Slater on her career in radio and streaming, why posting consistency is so important, when to hire a PR person, how to become a podcast guest, and much more.. Why Soundcloud’s new user-centric royalty plan can be either great or horrid for artists. The ways that hit […]
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5 Content Metrics You Should Watch When Promoting Your Music Brand
If you’re posting on social media recreationally you probably glance at the number of likes or comments you get, but if you’re posting to promote your music brand then you have to take the metrics more seriously. Here are 5 content metrics that you should pay attention to, since they indicate just how effective your […]
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