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12 Questions To Ask Yourself Before You Post On Social Media
As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s needed before you can use any network as a promotional tool. That said, we see many celebrities, athletes and politicians get […]
Continue readingArtists Are Getting Fake Plays On Spotify But Not From Where You Think
Throughout the digital age, artists have learned to game the system in an effort to move their careers ahead. It’s easy to buy fake YouTube views, Twitter followers, Facebook friends and followers, playlist rankings, and just about anything else where the number seems to validate the artist’s popularity. It’s gotten to the point where labels […]
Continue readingThe Legendary Al Schmitt, Apple Music’s Approved Distributors, And 10 Greatest Synths On My Latest Inner Circle Podcast
My guest today on the podcast is one of the most revered recording engineers in the world today. Al Schmitt has won 22 Grammys, worked on 160 gold and platinum albums, and even received his own star on Hollywood’s famous Walk of Fame. Al has worked with so many of the real legends in the music business, including […]
Continue readingI Thought CDs Were Supposed To Be Dying, But Maybe I Got It All Wrong
All the focus has been on streaming music the last few years, with the comeback of the vinyl record getting much attention as well. Meanwhile the once mighty CD has been pretty much written off as a relic of the past. After all, who needs a round plastic souvenir when the same music can be […]
Continue readingSpotify Offering New Analytics To Publishers
While artists have long felt that they’re not making enough from streaming, songwriters and publishers have it even worse, making as little as a tenth per stream as that of an artist. Although the rates may not change, Spotify is at least attempting to provide more info to publishers to help them understand their payouts […]
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Want More People At Your Gigs? Don’t Be Afraid To Send Gig Reminder Emails
Artists and bands need to make their fan base aware of any upcoming gigs. A single email isn’t enough to get the word out, but many artists are afraid to send out more. Here’s an excerpt from the second edition of my Social Media Promotion For Musicians book that outlines a gig reminder strategy that has proven […]
Continue readingIs The Power Of The Playlist Overblown?
It’s not uncommon to day to find an artist that will spend a great deal of time, energy and even money to get a placement on one of Spotify’s major playlists. The current consensus in the business is that a playlist appearance can make a career, but is that really the reality? An example that’s […]
Continue readingBassist Paul ILL, Social Media Mistakes, And Headphone Market Share On My Latest Inner Circle Podcast
My guest today on my Inner Circle Podcast is one of my oldest and dearest friends – Los Angeles studio bass player Paul ILL. Through the years Paul has played with a wide variety of great artists both in the studio and on the road, including Tina Turner, Pink, Gwen Stefani and Alicia Keys, and […]
Continue readingSpotify Turns A Profit And Adds More Paying Subscribers
There’s good news for Spotify on a couple of fronts, but it may not be as cheery as it looks. Spotify reported that it has grown its paid subscriber base to 87 million, and actually made $56 million in Q3 of 2018. On the surface this looks great but underneath the numbers there’s a reality […]
Continue reading10 Great But Under-Appreciated U.S. Music Cities
When artists and bands think of “music cities” the ones that immediately come to mind are the big 5 – New York City, Los Angeles, Nashville, Seattle and Austin. There are other cities that have great scenes that don’t come immediately to mind though. Flypaper put together a list of 10 and ranked them, although […]
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10 Steps To The Ultimate Optimized YouTube Video
What good is making a video if no one sees it? Regardless of how well-made your video is, that’s what can happen if you just post it without thinking about how to optimize it first. Here are 10 steps to optimize your video on YouTube so it has the best chance of being seen by […]
Continue readingSoundCloud Changes Its Contract Terms After Artist Pressure
In this era of big business its seems to be the norm when the contract terms favor the company rather than the user, even to the detriment of the user. Usually we blindly accept those terms, but if the latest SoundCloud kerfuffle proves anything, it’s that fighting back can sometimes bring about some needed change. […]
Continue readingBehind-The-Scenes Of My Inner Circle Podcast: How Things Really Work And Why
This week I’m going to do something totally different on the podcast. I get a lot of questions about how the Inner Circle Podcast works, so I’m going to answer them all and more. No guest, no news, just pure behind-the-scenes. We’ll cover the almost accidental nature of how the podcast began, why it stays […]
Continue readingThe Reasons Why Rock Is Still King On The Concert Circuit
If you were to believe the music press, the only thing in music that’s hot these days is hip hop. While that may be true when it comes to the charts, rock is far from dead when it comes to the concert circuit, and in fact clobbers most other music genres in terms of ticket […]
Continue readingGetting On A Spotify Playlist Just Got Easier
Getting a placement on a Spotify playlist can be career changing as suddenly millions of people can be aware of you and your music, but until now the chances of that happening were extremely slim if you weren’t on a major label. The company has been trying to democratize its service though and making its […]
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