Adele Proves You Can Break Today’s 3 Common Release Rules

There’s a lot of generally accepted wisdom about how you go about releasing music today, and for most artists that hold true. Not for a superstar like Adele, who, once again, proves that if you’re big enough you can ignore the rules that everyone else plays by. Rule #1 Broken – You Need A Constant […]

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Yes, There Is A Formula For A TikTok Hit

We’ve seen how much a social platform can influence music over the last ten years as the emphasis has travelled from platform to platform. First it was MySpace, then YouTube, then Instagram, with the latest being TikTok. In each case there’s a way to stage a song that’s more agreeable to listeners of the platform, […]

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The Not-So-Obvious Reasons Why TikTok User Growth Is So Fast

If you’ve payed any attention at all during the last 10 years or so you know that when a social network catches on, it grows fast. That’s been the case for everything from MySpace to Facebook, but none of those are anything like TikTok. Right now the platform has a bit over 1 billion active […]

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Widely Viewed Content – This Is What People Actually See On Facebook

If you listen to all the news reports, Facebook users are inundated with misinformation posts mostly coming from foreign entities. As so much in the news, something that is actually a minor issue may be made out to be a far larger problem than it really is. That’s what Facebook would like you to believe, […]

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These Are The Current Trends In The Music Business

Data can tell us a lot of things, and if we look at it with an eye to the future, it can tell us what’s trending and what’s not. MRC Data and Billboard teamed up for their annual Midyear Report for 2021, and it really tells us a lot about the current trends in music. […]

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This Segment Of People Actually Listen To Your Music On The Radio

Despite what you might read, it seems like radio is taking a bit of a back seat to streaming. The reality is that it’s not done yet. In Edison Research’s latest “Radio Is Everywhere” study, approximately 156 million people age 18+, or about 63% of U.S. adults, still listen to AM/FM radio daily. While that […]

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Want To Know How Much Artists Get Paid From Spotify?

You may already have your songs on Spotify, so you know how much you’re making from the statements you’re receiving, but that data you’re seeing might be more useful if you could compare it to other artists. Now there’s a tool that not only allows you to see how much popular artists get paid from […]

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Congrats You’re An Influencer And This Is What You Can Expect To Make

There are 2 steps to becoming an “influencer” on any platform – you need a substantial following and you need a brand to sponsor your posts. Assuming that you’ve reached those two levels, you’re probably wondering how much a typical post makes. Many influencers fake what they’re doing and how much they’re making, but a […]

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Why YouTube Music’s Latest Figures Are Actually Good News For Artists

YouTube Music’s recent announcement that it has reached 50 million paid subscribers had an instant effect on the music industry, as executives rushed to congratulate the platform and its execs on a bang-up job of going from also-ran to a real competitor in music streaming. While it’s one thing for the insiders to acknowledge the […]

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YouTube Opens A Performance Venue With Its New YouTube Theater

What do you do after you become one of the largest online tech companies in the world? You open a traditional physical performance space. That’s exactly what YouTube has done with its new 6,000 seat YouTube Theater in Inglewood, California. YouTube Theater was built from the ground up in a 10-year partnership with Hollywood Park, […]

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This Auction Predicts The Future Of Radio

If you’ve been on the planet for a while you remember a time when radio was king. It could make or break a song or an artist, and had a huge influence on many industries. At one time, the goal of every mogul was to own a radio station, and those that owned them were […]

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The Major Record Labels Are Now Raking In $2.5 Million Per Hour

You’ll still find a large contingent of artists complaining about how little they make from streaming but it’s not hurting the major labels any. A study done MBW Review and Instrumental crunched the numbers to find that the majors are now raking in $2.5 million per hour, and are on pace to generate more than […]

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Here’s Why The Appearance Of Your Artist Website Is So Important

It’s easy to take an artist or band website for granted. After all, we’re all pretty well-versed in social media these days, and it’s easy to think that a website is unnecessary. Even worse is that we take it lightly and create something that’s a placeholder at best. Lest you think that it’s not important, […]

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Whether You Know It Or Not, Spotify Is Tracking You

Until recently, the last thing most people ever thought about was being tracked online. We have a better sense of how that works now, but sometimes we’re still not aware that some of our most-used platforms know a lot more about us than we might be comfortable with. It turns out that Spotify has a […]

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Here’s What Happens On The Internet Every 60 Seconds

We’re using the Internet more than ever in 2021 and the amount of communication is unprecedented. There are more platforms than ever and all of them are more active than ever before as well. Here are just a few numbers of what happens every 60 seconds online that might put things into perspective: Every 60 […]

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