Category Archives for "Streaming Music"
October 28, 2020
Streaming Might Not Be As Green As You Think
Anyone who is environmentally conscious believes that anything that eliminates something physical for something in the cloud is better. While this might be true in many situations, it’s not so much the case when it comes to music, which isn’t as green as you might think, according to a professor in musicology at Oslo University. […]
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September 29, 2020
An Artist Might Find A Streaming Bot Tempting, But Beware
Streams and views are the lifeblood of a music artist. The more you have, the more money you can make and the greater your opportunities are. That’s why many artists feel that employing a streaming bot to jack up their numbers might be a good idea. But like any idea that seems good on the […]
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November 19, 2018
Spotify Song Skip Rates Tell Us A Lot About Our Attention Span
One of the byproducts of the digital age is that our collective attention span is a lot shorter than it ever was before. If something doesn’t grab us immediately then it’s highly likely that we’ll skip right to something else that does. This is outlined by a recent study regarding skip rates of songs played […]
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October 22, 2018
Will Streaming Music’s Growth Change Streaming Music?
It seems like yesterday that many pundits were scratching their heads about how the music industry could ever reach 100 million paid streaming music subscribers, yet here we are knocking on the door of twice that and more. In fact, Futuresource Consulting has predicted that those subscription numbers will reach 235 million by the end of the […]
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July 26, 2018
- in Streaming Music , Tips by Bobby Owsinski
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- 2 comments
4 Tips For Using Instagram Stories To Promote Your Music
Instagram is becoming the go-to social platform for music these days and the service keeps on getting hotter. One of its main features is Stories, and its sometimes both misunderstood and underutilized when it comes to promoting your brand and music. Stories can be powerful in this regard, however, when used with a little thought. […]
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July 13, 2018
YouTube Launches The Copyright Match Tool
There are a lot of practices on YouTube that one might categorize as “unseemly,” and one of the biggest is re-uploading a video. That means that a viewer downloads your video then uploads it on their channel and classifies it as their own. YouTube has heard content creators cries for help though, and has launched […]
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April 20, 2017
The Importance Of Playlist Placement For Your Music To Be Discovered
While radio airplay used to be the lifeblood of a hit (and in some cases still is), today it’s the playlist that really sets the tone for listener discovery. If a track is added to a popular list, its streams will spike and listeners will add it to their personal playlists, which sometimes adds a […]
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November 7, 2016
Neil Young Gives In And Puts Music Back On Streaming Services
Neil Young pulled his music off of every streaming service in 2015 because of the poor sound quality in favor of his own Pono service, but in a reversal, now he’s back. Although last May his music was made available on Tidal, now it can be found on both Spotify and Apple Music. Pono was […]
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October 12, 2016
There’s A New Sound Recording Metadata Standard
Many artists, bands and musicians don’t think much about metadata when creating a song but record labels take it very seriously. It’s a major way to be able to track a song to make sure that all the stakeholders get paid. That said, metadata isn’t standardized and is sometimes filled out incorrectly, defeating its purpose. […]
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September 7, 2016
Which Music Streaming Services Will Survive 2016?
Note: Here’s a guest post from Caroline at Culture Coverage. In a world of free music, not all streaming services are created equal. Between premium subscriber systems and free platforms with limitless libraries, there are a lot of options that can cloud a music lover’s desktop and not provide any real advantages. For these five industry […]
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August 3, 2016
- in Book Excerpt , Streaming Music by Bobby Owsinski
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- 2 comments
How YouTube Views Are Monetized
Many artists and bands think that they’ll automatically make money when their videos are viewed on YouTube, but that’s far from the case. In the last part of my series on streaming royalties and an excerpt from my new Music 4.1 Internet Music Guidebook, you’ll see all of the variables that go into how YouTube views […]
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May 26, 2016
- in Book Excerpt , Streaming Music by Bobby Owsinski
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- 3 comments
Making Sense of Streaming Income
In Part 3 on my series on streaming music royalties, we try to make sense of streaming income as we look at why it varies so much and why the sales parameters we set in the days of vinyl and CDs no longer apply in the digital age. Once again, this is an excerpt from […]
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May 19, 2016
The Streaming Performance Royalty Rate Explained
Artists and songwriters, even some publishers, very often misunderstand how streaming income and royalty rates and payments are determined because it’s a immensely complex subject. One of the things that I’ve done in my new Music 4.1 book is provide an overview of how streaming royalties work and are paid, in many cases following the revenue stream down […]
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May 13, 2016
- in Book Excerpt , Streaming Music by Bobby Owsinski
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- 4 comments
A Streaming Music Royalty Primer
Streaming music royalty rates are such a morass of different percentages and possibilities that few people on the planet totally understand everything, and the ones who do are attorneys working in that narrow end of the music business. Even label and publishing execs who have been in the business for 20 or more years can […]
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March 21, 2016
Labels Adapt To Music Without Sales
Major record labels are are finally coming to grips with the fact that we’re going to be living in a streaming world where any sales are a bonus. That means their strategy is now changing from one of selling product to one of engagement, according to a great article on The Drum. The article states […]
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