This Auction Predicts The Future Of Radio

If you’ve been on the planet for a while you remember a time when radio was king. It could make or break a song or an artist, and had a huge influence on many industries. At one time, the goal of every mogul was to own a radio station, and those that owned them were […]

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The Major Record Labels Are Now Raking In $2.5 Million Per Hour

You’ll still find a large contingent of artists complaining about how little they make from streaming but it’s not hurting the major labels any. A study done MBW Review and Instrumental crunched the numbers to find that the majors are now raking in $2.5 million per hour, and are on pace to generate more than […]

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Here’s Why The Appearance Of Your Artist Website Is So Important

It’s easy to take an artist or band website for granted. After all, we’re all pretty well-versed in social media these days, and it’s easy to think that a website is unnecessary. Even worse is that we take it lightly and create something that’s a placeholder at best. Lest you think that it’s not important, […]

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Whether You Know It Or Not, Spotify Is Tracking You

Until recently, the last thing most people ever thought about was being tracked online. We have a better sense of how that works now, but sometimes we’re still not aware that some of our most-used platforms know a lot more about us than we might be comfortable with. It turns out that Spotify has a […]

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Here’s What Happens On The Internet Every 60 Seconds

We’re using the Internet more than ever in 2021 and the amount of communication is unprecedented. There are more platforms than ever and all of them are more active than ever before as well. Here are just a few numbers of what happens every 60 seconds online that might put things into perspective: Every 60 […]

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Sony Now Ignoring Unrecouped Balances For Heritage Songwriters

Recently Sony Music launched its “Artists Forward” initiative that that ignored any unrecouped balances for acts that were signed to the company before 2000 and have not had an advance since. The move garnered widespread applause across the industry, and now it announced it will extend the program to heritage songwriters as well. The new […]

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.Music Domains Finally Look Like A Reality

If you’ve ever tried to register a domain you know that it can be a frustrating experience. Unless you grabbed your preferred name back way when websites were just taking off, chances are that the name you want is already taken. That leaves you to either using a modified domain name (bobbyowsinskilive.com instead of bobbyowsinski.com, […]

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Don’t Look Now But TikTok Is Catching Up To YouTube In Many Ways

When it comes to streaming video, YouTube has always been the king of the hill. With more than 2 billion users logging in every month, it’s number 1 for music consumption for multiple generations. While TikTok used to be the up and comer, it’s now catching up to YouTube in ways that surprise even veterans […]

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What People Actually Listen To In 2021

If you were to just read what the media writes you would think that all people listen to all day is a streaming service like Spotify, or podcasts, or whatever else that’s hot in the audio world at the moment. One of the reasons why is that until recently, none of the ratings agencies like […]

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The Dance Music Industry Took A Big Hit From The Pandemic

As you’ve probably experienced, the pandemic did not treat every music genre equally. While many thrived as a result of the lockdown, the dance music industry took a huge hit in revenue. The total global revenue was cut in half, which means that the industry is now at the same point it was 10 years […]

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Vinyl Demand Is Through The Roof, But So Is The Industry Crisis

It’s no longer a surprise when you read a headline or article about vinyl sales hitting a new recent high. Despite what any of the predictions might have said, the round pieces of plastic still keep selling. More and more people can’t wait to get their hands on any version that’s out there, even if […]

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Spotify’s Latest Fan Study Shows That Vinyl Is The Merch That Each Genre Loves Best

Spotify new Fan Study covers a wide range of data that any artist, band, label or manager will find useful. That said, it also brings up a number of surprising points that seem somewhat counterintuitive for the world we live in today, but are certainly worth checking out. A big one is all about the merch that […]

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PR Maven Ariel Hyatt, Film Score Trends, And Guitar Environmental Issues On My Latest Podcast

Music PR specialist Ariel Hyatt’s CyberPR agency just celebrated 25 years in business. Ariel and her company specialize in digital media campaigns for the music industry. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for […]

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You’ll Be Surprised At Which Communication Activities People Feel Are Most Important

There are so many ways to communicate these days. Social, radio, television, CDs, streaming, telephone, and direct messaging are just a few. All told there are actually 25 modern communication activities that we’re exposed to every day. But which ones do we consider important? And which ones do we pay the most attention to? That’s […]

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TikTok Radio Could Mean A Chance At A Wider Audience For New Artists

Artists are constantly looking for new ways to break out and increasingly that’s coming from TikTok. The platform makes it easier than most in that all you need is a short clip rather than a long video, and it’s also very active in promoting creators that begin to gain some traction. That ability is now […]

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