Just about every social site has new features directly influenced by TikTok and YouTube is no exception. YouTube Shorts have proved to be very popular, but the question is whether adding short-form videos is worth it when you’re already posting standard length music videos on the platform. According to YouTube, the answer is yes, and […]
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There’s a lot of money in touring once you hit superstar level and a new chart from Pollstar proves it. If you don’t know Pollstar, it’s basically the Billboard of the live music world, providing charts of the ticket grosses and sales from a wide variety of venues. The publication decided to look back at […]
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On my latest podcast episode: Legendary acoustic consultant Sam Berkow talks about the most common problems with home studios and more. The UK government investigated streaming royalties and came to a shocking conclusion. Why a new vinyl manufacturers association can help you get your records faster. Listen to it the at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon […]
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Too many musicians, artists and songwriters who are just starting out are confused about their next step or steps in the music business. Likewise, so many get scammed everyday with offers of success that are too good to be true. Cartne is a new program developed by Nashville-based artist management firm Indie Connect that has […]
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It was long assumed that the upswing in the vinyl record business was spearheaded by aging Boomers trying to regain some of their youth with a new purchase of their old collection. That’s far from the truth however, as the “Vinyl 1.0” generation is slowly fading away yet vinyl sales increased. So if it’s not […]
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On my latest podcast episode: Marketing strategist Nicole Slater on her career in radio and streaming, why posting consistency is so important, when to hire a PR person, how to become a podcast guest, and much more.. Why Soundcloud’s new user-centric royalty plan can be either great or horrid for artists. The ways that hit […]
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If you’re posting on social media recreationally you probably glance at the number of likes or comments you get, but if you’re posting to promote your music brand then you have to take the metrics more seriously. Here are 5 content metrics that you should pay attention to, since they indicate just how effective your […]
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Here’s something that definitely falls into the “What took them so long?” category. YouTube will finally allow creators to add text markup to their video descriptions soon. You know, like bold, italic and strikethrough. If you ever wanted your descriptions to catch a viewers attention, this is something that you’ve missed for a long time. […]
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On my latest podcast episode: Mic developer Eric Heiserman of Heiserman Audio, perhaps the closest to a vintage mic sound you’ll ever get. The end of music genres may be near in favor of some more practical for today’s consumers. The latest Bluetooth LE standard – finally CD quality 44.1Hz/16 bit wireless audio. Listen to […]
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There’s nothing official yet, but if you believe where there’s smoke there’s fire then this report might be a warning of things to come in the streaming world. It looks like the major labels are trying to get higher streaming rates for their artists, or a lower rate for indie artists. They have good reason […]
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YouTube has been the main target of artists, songwriters, labels and publishers for a long time over the small royalties it pays as compared to other streaming music services. But what if you discovered that TikTok payouts were even worse, and I mean way worse, than YouTube? That is indeed the case, according to an […]
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On my latest podcast episode: Restoration mastering engineer Michael Graves explains how he saves rare historical recordings. The latest Spotify scam when someone uploads your song and claims the royalty using the “track linking” feature. Netflix embraces Sennheiser’s AMBEO so you can hear spatial audio from a pair of stereo speakers. Listen to it the […]
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A conversation that I have frequently with managers, agents and music execs revolves around the fact that sometimes it’s like pulling teeth to get artists to post on social media. Many artists (especially older ones) don’t want to hear it, but a social presence is almost mandatory today because the music industry expects it. This […]
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My guest on my Podcast this week is producer, songwriter and keyboardist CJ Vanston. CJ Vanston started doing jingles in Chicago where he soon became a first call player, doing as many as six sessions a day. After moving to Los Angeles, he worked with a wide variety of artist like Toto, Def Leppard, Prince, […]
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Ever since streaming took over the music fan’s consciousness a decade ago, CD sales have dropped like a rock. Why own a disc collection when you can access all the same music online for a lot less money? That outlook may now be changing though, because believe it or not, CDs are popular again. According […]
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