Tag Archives for " Music 4.1 "
March 29, 2024
- in Tips by Bobby Owsinski
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9 Rules For Success In Today’s Music business
I’ve posted this before but it seems appropriate to pull it out once more, since most young musicians today seem to be floundering in a sea of uncertainty. We’ve gone through a mighty change in the music business over the last decade or so, and it keeps on morphing and evolving every day. Since these […]
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February 28, 2019
- in Tips by Bobby Owsinski
9 New Rules For Success In Today’s Music business
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]
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November 2, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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The Top 10 Merch Items With The Highest Profit Margin
Performing live is only one ingredient of the recipe for artist or band to make money. Merchandise (other terms include swag or merch) is a significant component in supplementing your income. It’s always been an important portion of the income of an artist, but until recently was considered just an ancillary revenue stream. Today it’s […]
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October 12, 2017
- in Book Excerpt , Tips by Bobby Owsinski
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10 Sales Tips For Artists And Bands
When it comes right down to it, we’re all selling something. Every day, we’re selling our products, services, brand and our personal selves over and over again. As an artist or band, you have to be aware that sales are a big part of your equation for success. Here are 10 sales tips from my […]
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July 27, 2017
- in Commentary , Tips by Bobby Owsinski
The New Song Release Schedule Explained
Our current Music 4.0 world requires new thinking regarding song releases. Here’s an excerpt from my Music 4.1 Internet Music Guidebook that outlines the new release schedule and it’s benefits. “If we go back to the ’50s, vinyl singles had a notoriously fast manufacturing turnaround time, despite the labor-intensive process required to make a vinyl […]
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July 6, 2017
- in Book Excerpt by Bobby Owsinski
Ideas For Marketing To Your Core Fans
Music 4.1 is totally dependent upon the development, care, and feeding of your fanbase. This audience can be broken down into the following two categories: your casual fans and your core fans. Your core audience fans are your most passionate fans. They’ll buy whatever you have to sell, work for free, recruit other fans, and […]
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December 22, 2016
- in Book Excerpt , Tips by Bobby Owsinski
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Recognizing Your Two Types Of Fans
Every artist, whether they’re selling out arenas or still working in clubs, has two types of fans. Most artists never bother to differentiate between the two and therefore don’t grow their fan base as quickly because they tend to cater to the wrong group. In this excerpt from the latest edition of my Music 4.1: […]
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August 3, 2016
- in Book Excerpt , Streaming Music by Bobby Owsinski
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How YouTube Views Are Monetized
Many artists and bands think that they’ll automatically make money when their videos are viewed on YouTube, but that’s far from the case. In the last part of my series on streaming royalties and an excerpt from my new Music 4.1 Internet Music Guidebook, you’ll see all of the variables that go into how YouTube views […]
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June 20, 2016
- in Book Excerpt , Music Publishing by Bobby Owsinski
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The Different Sources Of Publishing Royalties
Regardless of the era, the songwriter and publisher have made money, and continue to make money in three primary ways: 1. Mechanical royalties are paid whenever a song is digitally downloaded, a song is streamed from an on-demand service, or a physical CD or vinyl record is sold. 2. A performance royalty is paid whenever […]
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April 7, 2016
- in Tips by Bobby Owsinski
9 New Rules For Success In Today’s Music business
We’ve gone through a mighty change in the music business over the last 10 years, and it keeps on morphing and evolving every day. Since these changes are constant, many of the old school rules pertaining to success in the music business no longer apply. Here’s an excerpt from the latest edition of my Music […]
Continue reading