Most artists today rely on merch as a major income stream, but even if someone wants to purchase something from your site, they still might be hesitant. Super fans probably won’t care much, but the casual fan wants proof that their purchase is going to exactly what’s expected. That’s where social proof comes in. Social […]
Continue reading
My guest on the podcast this week is keyboardist, conductor, composer and arranger Bob Luna, who’s worked with everyone from Paul McCartney, Paul Simon, Dionne Warwick, Alanis Morissette, Reba McEntire and many more. Bob has also created music for film, television, commercials and video games, as well as composing the trailer music for dozens of films. He’s […]
Continue reading
If you have a YouTube channel (who doesn’t), you probably received a recent email from the platform stating a change in their terms of service agreement. If you’re like many, your eyes glazed over if you even read it, but it signaled some significant changes that will definitely affect how much you get paid in […]
Continue reading
Spotify is really into audio other than music these days, and it’s latest venture into that realm is something called Spotify Greenroom, which is basically a knock-off of Clubhouse. In order to promote the new feature, the service has provided new and different ways for Greenroom creators to get paid, which may end up being […]
Continue reading
My guest on the podcast this week is 5 time Grammy winning mixer Nacho Molino, who’s worked with Ruben Blades, Carlos Vives, CJ Ramone, Gente d Zona, Joan Manuel Serrat and many more. Even though he comes from a rock background, Nacho has been awarded Latin Grammy’s for Best Salsa Album and Album of the Year, as […]
Continue reading
It’s no longer a surprise when you read a headline or article about vinyl sales hitting a new recent high. Despite what any of the predictions might have said, the round pieces of plastic still keep selling. More and more people can’t wait to get their hands on any version that’s out there, even if […]
Continue reading
I think we all have a picture in our minds of a social “influencer” as someone who spends all their time trying to look cool, shoots videos all day, and makes lots of money from product placement. We also read about influencers and think they’re making tons of money as millions of fans hang on […]
Continue reading
My guest on the podcast this week is Mark Rubel, who’s produced thousands of recordings from his Pogo Studio for clients like Alison Krauss, Rascal Flatts, Fall Out Boy, Ludacris, Adrian Belew, Luther Allison, and many more. Mark also works as a consultant and legal expert witness in the fields of audio and copyright. He has taught audio, […]
Continue reading
If you have a YouTube channel, then chances are you’re spending a good amount of time creating content for it. That’s all well and good, but unless you supply the types of videos that your audience or potential audience wants to see, then the channel probably isn’t doing as well as you thought you expected. […]
Continue reading
Spotify new Fan Study covers a wide range of data that any artist, band, label or manager will find useful. That said, it also brings up a number of surprising points that seem somewhat counterintuitive for the world we live in today, but are certainly worth checking out. A big one is all about the merch that […]
Continue reading
Music PR specialist Ariel Hyatt’s CyberPR agency just celebrated 25 years in business. Ariel and her company specialize in digital media campaigns for the music industry. She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for […]
Continue reading
There are so many ways to communicate these days. Social, radio, television, CDs, streaming, telephone, and direct messaging are just a few. All told there are actually 25 modern communication activities that we’re exposed to every day. But which ones do we consider important? And which ones do we pay the most attention to? That’s […]
Continue reading
One of the things that my Social Media Promotion For Musicians book tries to instill is that the rules are different for an artist from a normal user on any social platform. If you’re using it to promote yourself or your music, you have to take a different approach. Sometimes musicians get a bit carried […]
Continue reading
My guest on the podcast this week is Tim McKenna, who started his career as a stagehand/lighting tech at the legendary Paradise Rock Club in Boston in 1980 and now oversees production at the Boston House of Blues and the Xfinity Center. He has advanced well over 5000 shows in his career in venues ranging from 60 […]
Continue reading
Artists are constantly looking for new ways to break out and increasingly that’s coming from TikTok. The platform makes it easier than most in that all you need is a short clip rather than a long video, and it’s also very active in promoting creators that begin to gain some traction. That ability is now […]
Continue reading