When it comes to sharing your music, there’s often a dilemma about exactly what to send – file or stream? Obviously consumers want streams as do many music professionals, but there are also exceptions as well. When it comes to collaboration, mix or master checking, promotion, and radio, to name a few, then files are […]
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My guest on the podcast this week is Kati Eismann, who’s the global marketing director for the Adam Hall Group. The Adam Hall Group brands include sound reinforcement company LD Systems, stage lighting company Cameo, stand company Gravity, cable protectors by Defender, and Adam Hall hardware and flight cases. It’s also the distributor to brands like Hofner, […]
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Many artists and musicians want to create content for TikTok, but they’re confused about what to do. If you think that the platform is just for silly dances and memes, you’re wrong. There are plenty of TikTok videos that will work. They may not go viral, but if engagement with your fans is the objective, […]
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For all the musicians and songwriters out there who are frustrated with the royalty payouts from YouTube, maybe it’s time to explore your royalty statements a little closer to make sure that you’re getting everything you deserve. In perhaps the boldest YouTube scam yet, two men where recently charged with collecting around $20 million in […]
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My guest on the podcast this week is mastering engineer Pete Doell, who worked as a staff engineer at the legendary Wally Heider Studios before moving to Capitol Records Studio and then to Sony Pictures, where he worked for 15 years. While at Capitol, he worked on a wide range of artists from Miles Davis to Dwight […]
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For many of us, websites are a necessary evil. We know we need one but we don’t update it nearly enough. The problem is that if it looks dated it could cost you some visits, and if it doesn’t live up to what Google currently expects then you won’t rank as high in a search. […]
Continue readingIt’s always nice to be recognized, and it’s especially good to come from a site like Bandzoogle that specializes in helping musicians. Thank you for naming the Music 3.0 blog to your Top 10 Best Blogs For Bands And Musicians! Much appreciated! Also named was Hypebot, which reposts many posts from this blog as well.
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There’s a lot of generally accepted wisdom about how you go about releasing music today, and for most artists that hold true. Not for a superstar like Adele, who, once again, proves that if you’re big enough you can ignore the rules that everyone else plays by. Rule #1 Broken – You Need A Constant […]
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My guest on the podcast this week is John Krivit, who’s an audio educator and founder of the extremely popular Facebook group “Hey Audio Student.” John is a past president of the Audio Engineering Society, and served as Chair of the 2018 AES Conference on Audio Archiving, Preservation & Restoration at the US Library of Congress and […]
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To all my friends and readers, I wish you a happy holiday. I truly appreciate your support and I am humbled and honored that you take the time out of your busy day to read my musings. It’s a good day to take some time off, eat a nice meal, have a cocktail and watch some […]
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We’ve seen how much a social platform can influence music over the last ten years as the emphasis has travelled from platform to platform. First it was MySpace, then YouTube, then Instagram, with the latest being TikTok. In each case there’s a way to stage a song that’s more agreeable to listeners of the platform, […]
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We know that each social media platform is different and that audiences vary wildly between them, but one assumption that I think we all have is that the top 1% of celebrities (meaning music, film and TV, sports, politics, and influencers) have equally huge followings on them all. That’s far from the case, according to […]
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My guest on the podcast this week is Gareth Krausser, who’s the CEO of Earthworks Audio, one of the premier microphone manufacturers that keeps a relatively low profile. Earthworks was founded by audio pioneer David Blackmer, who also founded dbx, and it was originally set up as a speaker manufacturer. David found the test gear needed in […]
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Most artists and bands create videos for their music, but many overlook the value of livestreams. In fact, the ones that do actually do it don’t always take advantage of the marketing opportunity. All it takes is a little thought beforehand, and not only will you find that you have successful livestreams, but you’ll find […]
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If you’ve payed any attention at all during the last 10 years or so you know that when a social network catches on, it grows fast. That’s been the case for everything from MySpace to Facebook, but none of those are anything like TikTok. Right now the platform has a bit over 1 billion active […]
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