Much to the dismay of music business-types, TikTok is still one of the best ways for users to discover new music. While there’s no sure way to have music go viral on the TikTok video platform, labels are hoping that might be different with the service’s new music-only platform called TikTok Music. To get in […]
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It’s been rumored for quite some time that music streaming services would change how they pay artist royalties, and it looks like Spotify will be one of the first to do so. A report from Music Business Worldwide says that there will be upcoming changes to the existing streaming royalty structure that will have some […]
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Over the nearly 500 episodes of the Inner Circle I’ve had some incredible guests. One is the legendary engineer Elliott Scheiner, and this special replay is from way back on Episode 51 in April of 2015. You certainly have heard Elliot’s work as he’s been instrumental in the sound of The Eagles, Steely Dan, Eric […]
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There are so many glowing reports about the music business being stronger than ever, making more money than ever before, and thriving like no one ever thought possible. While there may be a grain of truth to those assertions, if you closely analyze the music industry revenues over the years you’ll find that we live […]
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For those of us who are marketing-challenged, sometimes you want to announce a new release or a new piece of merch but fail to give the post enough juice so that it gets the proper attention. Never fear, these power words from Jansen Communications below will give your post that little bit of secret sauce […]
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I’ve had so many great guests on the Inner Circle Podcast, and it’s aways great to go back and revisit some of the best interviews. One is with Don Roeser, better known as Buck Dharma, lead guitarist and and one of the founders of the band Blue Oyster Cult, in an interview for podcast 227 […]
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I recently read about Ed Sheeran’s latest album release called Autumn Variations and the first thing that struck me is, “Why don’t more superstars do this?” What is unique and unusual about this release is that Sheeran has said that there would be no singles or videos to promote the album. Major record labels would […]
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Over the almost 500 episodes of the Inner Circle podcast I’ve had some excellent guests that are true legends in the music business. One is the late Al Schmitt, who unfortunately left us in 2021. Al won 20 Grammy awards over his long career, recorded and mixed over 150 gold and platinum albums, and even […]
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One of the things about social media is that you can be using it every day but not see the big picture. That’s usually because we get focused on a platform or two and don’t venture beyond that much. If you’re an artist that wants to expand your audience however, you probably want to know […]
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A few weeks ago we looked at the Spotify Billion Stream club, now it’s time for YouTube’s Billion View Club. According to YouTube there are 450 songs that have reached at least a billion views, but not all of them are music videos. If you look at the top 10, only 4 are music videos […]
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On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
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Many musicians have the magic touch when it comes to posting on social media, knowing exactly what to say and when to say it. Others struggle with ideas, especially if they’re trying not to make their posts too personal. The Creative Bodega came up with a list of the 4 most important types of social […]
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One of the things that artists hate, I mean really hate, is when the venue charges a fee for the merch they sell. These merch fees could range anywhere from a flat fee to a percentage of the revenue as high as 35%. For many artists and bands, 35% may be more than they’re making […]
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On my latest podcast episode: Listen to it at BobbyOInnerCircle.com, or on Apple Podcasts, Amazon Music, Mixcloud, Google Podcasts, Spotify, Deezer, TunIn Radio, and RadioPublic. Enjoy the show!
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It’s easy to assume that a social app is popular because it has a big buzz, but that’s not always the case. If you’d ask the average person what they thought the most popular social network is, they’d probably say TikTok. That’s far from reality though, as TikTok lags way behind the leader, which is […]
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