Music 3.0 Music Industry Blog - Page 26 of 109 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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November 5, 2021

in Inner Circle Podcast by Bobby Owsinski

L-ISA Studio With Guillaume LeNost, Facebook’s Lost Young Users, And Metallica’s Band Course On My Latest Podcast

Guillaume LeNost image

My guest on the podcast this week is Guillaume LeNost, who started in the R&D department at L-Acoustics in 2009 and has risen to Managing Direct in the UK. He’s also in charge of the company’s Creative Technologies division, which includes development of the L-ISA immersive audio system. Prior to that Guillaume researched industrial environmental noise and […]

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November 4, 2021

in Streaming Music , Tips by Bobby Owsinski

Why You Need A YouTube Official Artist Channel

YouTube Official Artist Channel image

YouTube has been an essential tool for so many artists, not only for music discovery but for branding as well. The problem is that you may have a number of YouTube channels with videos spread out between them. This definitely dilutes your viewership and subscriptions, so YouTube set out to make it easier for both […]

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November 2, 2021

The Simple Guide To Using Music Hashtags

Music hashtag guide image

Just about all social platforms now accommodate the use of hashtags, and as a tool they’re more powerful than ever – if used correctly. The biggest problem is that most people aren’t aware of the best way to use them, especially when it comes to music hashtags. Here’s a list to keep in mind the […]

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October 29, 2021

in Inner Circle Podcast by Bobby Owsinski

Vocal Coach Adreana Gonzalez, Spotify’s Marquee Promo Tool, And Smart Apps Changing Music On My Latest Podcast

Adreana Gonzalez image

My guest on the podcast this week is Adreana Gonzalez, who’s the founder of HVS Conservatory, a post-secondary school for aspiring professional vocalists. HVS is led by some of the most prominent vocal coaches and artist development professionals that give their students practical and actionable advice that goes beyond just technique. During the interview, we spoke about […]

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October 27, 2021

in Music Industry News by Bobby Owsinski
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2 comments

These Are The Current Trends In The Music Business

Music current trends 2021 image

Data can tell us a lot of things, and if we look at it with an eye to the future, it can tell us what’s trending and what’s not. MRC Data and Billboard teamed up for their annual Midyear Report for 2021, and it really tells us a lot about the current trends in music. […]

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October 26, 2021

in Social Media News by Bobby Owsinski
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1 comments

YouTube Answers 5 Questions About How Its Discovery Algorithm Works

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It doesn’t matter which social platform that you’re on, the one big you probably have question is, “How do other users discover my content?” Obviously, this is essential to building your audience and keeping your existing audience satiated. None of the social networks provide deep detail about their recommendation algorithms, but at least a few […]

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October 22, 2021

in Inner Circle Podcast by Bobby Owsinski

Perfect Groove’s Andreas Wagner, Songwriter Streaming Royalties, And Guitar Center News On My Latest Podcast

Andreas Wagner Perfect Groove image

My guest on the podcast this week is Andreas Wagner, who’s the head of software development for Rebeat Innovation. Andreas is the main developer for the company’s Perfect Groove software, which allows mastering engineers to emulate a fully cut vinyl lacquer. This allows mastering studios to optimize and prep audio files for the master disc cutting process, […]

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October 20, 2021

in Streaming Music by Bobby Owsinski

How The New Apple Music Voice Streaming Tier Will Affect Artists

Apple Music Voice plan image

During Apple’s recent big product event, one of the items that was somewhat overlooked in all the excitement over its new laptops is Apple Music’s new streaming tier, called Apple Music Voice. Any new streaming service or tier is exciting for artists, labels and songwriters, since it’s another opportunity for revenue, but Music Voice has […]

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October 19, 2021

in Social Media News by Bobby Owsinski
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1 comments

IGTV Is No More, As Instagram Decides To Retire It

IGTV is now Instagram Videos image

If your audience is on Instagram and your way to reach them has been through videos, then you’ve no doubt used the platform’s IGTV. You’ve also probably felt that IGTV was a bit clunky in the grand scheme of the Instagram experience, as it was marketed as a separate brand from Instagram. The platform has […]

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October 15, 2021

in Inner Circle Podcast by Bobby Owsinski

Sessionwire’s Robin Leboe, Making A Living Through Streaming, And Recording Hits On An iPhone On My Latest Podcast

Sessionwire found and CEO Robin Leboe image

My guest on the podcast this week is Robin Leboe, founder and CEO of the production collaboration platform Sessionwire. Sessionwire solves the main challenges associated with remote collaboration of having to cobble together different audio, video and file transfer services to re-create a realistic virtual recording environment. The platform’s all-in-one seamless integration of high quality audio and […]

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October 14, 2021

in Social Media News by Bobby Owsinski

Twitter Rolls Out New Tool To Remove Unwanted Followers

Twitter remove unwanted followers image

If Twitter is your social thing and the platform that you use to nurture your audience, then you’ve no doubt suffered the slings and arrows of trolls who just want to pick a fight. As I’ve written before, the best way to deal with an online flame war is to ignore it the best you […]

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October 12, 2021

in Tips by Bobby Owsinski

85% View Your Video With The Sound Off, And What To Do About It

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I know what it’s like. You spend a lot of time working on your video, writing, producing, and editing it. Then you have to spend additional time on finding the right keywords and writing a title and description – it seems like it never ends. After all that work, it’s disheartening to discover that up […]

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October 8, 2021

in Inner Circle Podcast by Bobby Owsinski

Flavorlab Founders, NFT Legal Issues, And Fully Deductible Production Costs On My Latest Podcast

Flavorlab image

My guests on the podcast this week are Erik Blicker and Glenn Schloss, founders and of Flavorlab, an award-winning audio production company that composes, records, mixes and masters music and sound for the biggest brands in the world. Flavorlab offers a complete set of audio solutions through its three divisions. Flavorlab Score is dedicated to composing original […]

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October 6, 2021

in Social Media News by Bobby Owsinski

Facebook Testing Crossposting To Multiple Groups, But Is That A Good Idea?

Facebook crossposting to multiple groups feature image

Facebook has been taking a lot of heat lately for making it easy to disseminate false information quickly, so maybe testing this new feature is bad timing. While you’ve been able to crosspost to a group that you’re subscribed to either from your profile or fan page for a while now, the company is now […]

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October 5, 2021

in Tips by Bobby Owsinski

Here’s Why Having A Wide Range Of Merch Is Important

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Besides the music itself, merch has always been the killer app for artists when it comes to branding and revenue generation. It’s so easy today for an artist to have a wide range of merch products available while never having to pay a penny for inventory, thanks to the many specialty online manufacturers available. The […]

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