Here’s the music industry news roundup from the last week. Warner Music was in the spotlight, as was Sony/ATV publishing, but Spotify and YouTube couldn’t stay out of the news if they tried.
Warner Music signs with Vevo. Warners is the last of the big 3 major labels to do a deal with Vevo, but it finally happened, mostly because of Vevo’s “reboot” with a a redesigned logo and interface, new user profiles with social components, and a personalized video player offering recommendations.
Warners also partners with Vadio. Vadio’s curation platform, ChannelMaker, allows its clients to curate music video channels from a library of videos, and WMG is the first major to sign on.
How millennials act online. If your target demographic is millennials, then you’ll want to check out this infographic that shows when they’re most likely to buy and what content types they prefer, among other things.
Political campaigns and music licensing. Curious about what music a campaign can legally use? This is a great overview of the many possibilities (it’s not as cut and dried as you might think).
BuzzAngle’s mid-year music report. Music has changed a lot from last year to this year, and you can check out just how much in this report.
Google’s report defends YouTube. The major labels are at war with the platform, so Google put out his report to defend itself. As with everything, the truth is probably somewhere in the middle.
Spotify is starting to beat YouTube. When it comes to streaming music, people are beginning to prefer Spotify over Youtube, a trend that looks to continue. Remember, throughout history, convenience always wins in the music industry, and Spotify is way more convenient to use.
YouTube multi-channel networks were once hot, now they’re not. Disney-owned Maker Studios, home to PewDiePie, laid off staff last week, and the executive brain drain continues. YouTube once seemed unbeatable, but now seems very vulnerable.
Sony/ATV publishing gets permission from the EU to complete the Michael Jackson buyout. The speculation is that this won’t be good for songwriters in the long run. Also, expect it to change its name to simply Sony Publishing, as the company becomes a closer rival to Universal.
That’s the News Roundup of what went on in the music industry last week. Let’s see what next week brings.