Facebook is one of the best social networks for artists and bands, but execution is everything in order to take full advantage of it. Here are the 10 best practices for artists and bands to increase your engagement.
1. Reach out to other artists. Ask a band whom you’re tight with to post your new music video/track/album art to their wall with a link back to your Facebook Page, and then return the favor. This is one of the best ways to use the network to expand your audience.
2. Take your fans backstage. Everyone loves to see behind the scenes, but fans are especially interested. It might seem insignificant to you, but any kind of backstage access is a big deal to them.
3. Go beyond the music. Your music is your marketing, but don’t forget to make any merch or touring info available as well. That said, don’t try to sell to your fans, just make these things easily available if they want it.
4. Ask for input from fans. Communication is a two-way street and fans love to be asked their opinion on just about anything. Besides, they’re your fans so they know what they want.
5. Be as visual as possible. Music is an aural medium for sure, but either still or moving pictures add so much to the entire package that you can’t ignore them any more. Besides, it’s so easy to take pictures these days or make short videos with your smartphone, so you can’t use gear or expertise as excuses anymore.
6. Make everything an event. This is one of the secrets of multiple singles releases rather than full albums. Every release becomes an event. You can expand upon that idea in just about any direction, from gigs or giveaways on your birthday to your best fan’s birthdays, to making every gig a special occasion. Use your imagination.
7. Give as much as you take. Once again, communication is a two way street. Don’t just ask for things. You give some and you take some and vice versa. If you ask for information, give something away for free. This goes a long way in keeping your tribe happy.
8. Don’t forget the basics. Bios, press kits, pictures, and logos are still important, so be sure to have links to where people can get them if they want.
9. Offer exclusive content. The way to a fan’s heart is through exclusive content. If a fan can get exclusive mixes or movies that no one else can get, that legitimizes his or her fandom and makes them want it even more. Alternative mixes, outtakes, interviews are all inexpensive and easy to make content that any fan would love to have.
10. Use some tools. Make sure to take advantage of everything that Facebook has to offer, but also check out apps like Reverbnation for their event, sales and music plugins as well.
Following these 10 best practices will help to increase your Facebook fan engagement and your audience.
You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com.