Music 3.0 Music Industry Blog - Page 16 of 109 - Producer and best selling author Bobby Owsinski's look at the new music industry and how social media plays a part in it.

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October 20, 2022

in Inner Circle Podcast by Bobby Owsinski

Keyboardist Chuck Kentis, Spotify’s New Platinum Tier, And Overlooked Mastering Skills On My Latest Podcast

Keyboardist Chuck Kentis on Bobby Owsinski's Inner Circle Podcast

On my latest podcast episode: Rod Stewart music director and keyboardist Chuck Kentis talks about playing sessions in New York City, getting the gig with Rod, writing production and game music, cutting basics with a band, Eurorack synthesis, and much more. A look at the rumored Spotify Platinum tier with HIFI audio Overlooked mastering skills […]

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October 19, 2022

in Music Industry News by Bobby Owsinski
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1 comments

4 Reasons Why Local Clubs Are Closing

Why local clubs are closing on the Music 3.0 Blog

When I was a young musician, I lived in time where there were so many clubs that you could play 7 nights a week in a different club every night if you wanted to, plus get paid for it. If you can believe it, you could actually make a pretty decent living as a musician […]

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October 14, 2022

in Music Industry News by Bobby Owsinski
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1 comments

This Proves That Music Piracy Is Alive And Well

Yout vs YouTube music piracy lawsuit on the Music 3.0 Blog

With so much music available for free on the ad-supported tiers of the various streaming services, you’d wonder why anyone would even bother trying to steal it. The same goes for music videos, since anyone can access just about anything on YouTube without paying a dime. But if you thought that nobody wants to do […]

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October 13, 2022

in Inner Circle Podcast by Bobby Owsinski

The CD Turns 40 Years Old, Slate Digital Is Acquired, And Vampr CEO Josh Simons On My Latest Podcast

Vampr co-founder and CEO on Bobby Owsinski's Inner Circle Podcast

On my latest podcast episode: Musician’s social network Vampr co-founder and CEO Josh Simons talks about touring expenses, using unseen collaborators, representing artists for sync placements, learning from bad publishing deals, and much more.. The CD turns 40 years old, and it almost never happened Plugin developer Slate Digital gets acquired by Audiotonix Listen to […]

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October 11, 2022

in Music Industry News by Bobby Owsinski
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3 comments

5 Social Media Statistics That Will Blow Your Mind In 2022

5 Social Media Statistics that will blow your mind on the Music 3.0 Blog

Most of us are online these days for various reasons. Maybe it’s to engage with fans, maybe it’s to find a new audience, or maybe it’s just for personal enjoyment. The point it, we’re on it a lot more than we realize. It puts it all into perspective when we have some data points to […]

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October 7, 2022

Listen Up! Spotify Says Your Artist Catalog Is Really Important

Spotify artist catalog on the Music 3.0 Blog

Catalog. You hear that term tossed around a lot. For a record label, catalog means any release that is more than 18 months old, but for an artist it means anything that isn’t new. Artists by nature prefer to think about what they just finished, and many times don’t consider their old releases that important. […]

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October 6, 2022

in Inner Circle Podcast by Bobby Owsinski

Scoring Mixer Jason LaRocca, YouTube’s Secret Weapon And All-Time Best Selling Pedals

Scoring mixer Jason LaRocca on Bobby Owsinski's Inner Circle Podcast

On my latest podcast episode: Scoring mixer Justin LaRocca talks about making the transition from musician to engineer, the differences between engineering music and post production, the complexity of mixing Lord of the Rings, the many plugins in his mixing template, and much more., and much more. YouTube has a secret weapon to overtake Spotify […]

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October 4, 2022

5 Things That Can Hurt Your Website’s Search Ranking

Your website's search ranking graphic on the Music 3.0 Blog

No matter how powerful social media is today, a website is still one of the most important tools that an artist can have. The reason is that you control everything about it, while a social site can (and does) change look and design at will without you having a say in the matter. Of course, […]

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September 30, 2022

in Streaming Music by Bobby Owsinski
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1 comments

Yes, You Really Can Go Viral On TikTok

You can still go viral on TikTok on the Music 3.0 Blog

TikTok is getting as commercialized as any other social platform as it matures. When that happens, most of the early adopter creators whose content helped build the platform’s popularity get squeezed out. TikTok may be bucking that trend though, as some new data indicates that you can still go viral on the service far easier […]

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September 29, 2022

in Inner Circle Podcast by Bobby Owsinski

Radio Royalties Again, Google Project Caviar, And Social Media Maven Cassie Petrey On My Latest Podcast

Crowd Surf's Cassie Petrey on Bobby Owsinski's Inner Circle Podcast

On my latest podcast episode: Crowd Surf’s Cassie Petrey on convincing a major label about the value of social media, motivating artists to post, how artists may compromise their brand on TikTok, getting artists to establish their brand, and much more. A look at the new bills before Congress for artists to get royalties from […]

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September 28, 2022

in Tips by Bobby Owsinski

Do You Know How To Measure Your Success On TikTok?

Engagement data to measure your success on TikTok on the Music 3.0 Blog

You can post all you want on a social platform, but it’s easy to get fooled into thinking those posts are getting more traction than they really are because you’re using the wrong data as a measuring stick. Worse, you may be misinterpreting the data and assume something other than reality. If TikTok is your […]

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September 23, 2022

in Music Industry News by Bobby Owsinski
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2 comments

Vinyl Sales Keep Soaring But Streaming Revenue Is Beginning To Flatten

Vinyl sales soar but streaming flattens on the Music 3.0 Blog

The RIAA just issued its mid-year report, and as almost always, there are surprises. Perhaps the biggest is that vinyl sales continue to grow at a rapid rate. On the other had, streaming is showing signs of plateauing, news that must send shivers down label execs everywhere. Physical Sales Let’s get to the good news […]

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September 22, 2022

in Inner Circle Podcast by Bobby Owsinski

Engineer Justin Cortelyou, SoundCloud Layoffs, And Unusual Effects Pedal Packages On My Latest Podcast

Engineer Justin Cortelyou guests on Bobby Owsinski's Inner Circle Podcast

On my latest podcast episode: Grammy-nominated engineer Justin Cortelyou talks about personal studio dynamics, working with legendary producer Bob Ezrin, his hybrid mixing technique, the importance of a sonic signature, and much more. A look at the massive Soundcloud layoffs and what it may mean for artists Unusual effects pedal packages (hint: one comes in […]

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September 21, 2022

in Social Media News by Bobby Owsinski
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1 comments

You May Have To Watch As Many As 10 Unskippable YouTube Ads In A Row

Unskippable YouTube ads on the Music 3.0 Blog

We all watch YouTube videos, and some of us watch a lot more than we’re aware of. That said, nobody likes to watch the ads that come with the free tier. You can usually skip the ones at the front of the videos after 5 seconds, but not the mid-roll ones. That’s bad enough, but […]

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September 16, 2022

in Music Industry News by Bobby Owsinski
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2 comments

Ireland Will Now Pay Artists And Musicians A Basic Income

Basic income for artists in Ireland on the Music 3.0 Blog

The dream of every musician is to make enough money from music to not have to work a day job. It’s a nice dream but unfortunately not possible for the vast majority of musicians, especially those just starting out. Unless you live in Ireland, which will now pay at least some artists and musicians a […]

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