Tag Archives for " video views "

How Video Views On Various Platforms Are Counted

video viewsVideo views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem is that most services like Facebook, YouTube, Instagram, Twitter and Snapchat all measure what they consider a “view” differently.

According to an article on Business Insider, there are 4 factors that determine a view:

1. Whether the video autoplays or was user initiated

2. The required amount of time spent watching the video

3. The amount of video that’s on the screen

4. Whether the video is played in the app or embedded in another site

Let’s look at what the qualifications for a view are on some popular platforms:

  • Facebook is the most liberal with what it considers a view. If a video is autoplayed for just 3 seconds, and it’s 100% on the screen for desktop or 50% for mobile, it’s considered a view.
  • For Snapchat, as soon as a video is played, even with autoplay, it’s considered a view if it’s 100% in view and played in the app.
  • With Instagram, if the video is played for 3 seconds either in the feed or upon opening a story, and it’s 100% in view in the app only, it’s considered a view.
  • For Twitter, the video can be autoplayed, and as long as it’s watched for 3 seconds and is 100% in view either on mobile or desktop, it’s considered a view. This counts across all platforms and embedded posts as well.
  • For Vine, autoplayed Vines that are watched all the way through are considered a view, but only user-initated are counted for longer videos as long as a certain % of the total video is spent watching. The videos must be 50% in view for Vine, and 100% on Twitter.
  • YouTube is much tougher than any of the above. The video has to be user initiated, and it has to be viewed an indeterminate % of the total video length. For advertisers, it has to be 50% in view, but that includes all devices, all platforms, and embedded posts.

As you can see, not all views are equal and some of the view numbers you see can be taken with a grain of salt as a result.

1 Percent Of YouTube Channels Get 93 Percent Of The Views

Youtube - 1% get 93% of viewsThe numbers in total are staggering. To date, there are roughly 2 billion total videos on YouTube that have been watched a total of 39 trillion times, totaling 196 trillion minutes (or 400 million years) of time spent, according to Bernstein Research. What might be most interesting is that out of billions of videos, viewership tends to be intensely concentrated on the top 1% of YouTube channels, and they’ve accounted for 93% of all the platform’s views since its inception.

That means that nearly 3 trillion views went to everyone else, and that’s still a huge number, just in case you’re worrying about getting run over by top creators. Remember that a trillion is 1,000 billion, and a billion is 1,000 millions, which puts that figure a little more into perspective. In other words, there are still plenty of views to go around when it comes to artists and bands.

While Facebook looks like it’s threatening YouTube for the video crown, most analysts are still betting on the later to come out on top. The reason? It’s all about the advertising, and YouTube is far superior in how it handles the pre-roll ads, giving advertisers more bang for their buck, especially when it comes to the top 1% creators.

And don’t forget, although it may be small, YouTube does pay at least a small royalty, and since the company is under fire from a variety of music-related associations and labels, it’s more than likely that revenue is going to rise in the future.

That said, you probably won’t ever get rich on YouTube alone unless you manage to crack that top 1%, but if you keep the purpose of being on the platform in perspective (it’s all about distribution and exposure of your music and your brand), then the money becomes a secondary issue. While you can’t take your eyes off the money and expect to stay in business, the music, and the passion for it, always comes first.