Here’s theÂ Music Industry News RoundupÂ for the week of February 17th, 2017. A lot went on in the streaming world, although nothing that you’d classify as major.. Let’s get into it.
Spotify just signed a big new lease in NYC and plans to add 1,000 jobs. The is a curious move given recent rumors about its IPO running aground. Could an acquisition be in the works?
Spotify also made a deal with the New York Times. You now get a free Spotify account with every Times digital subscription. That means the company should break 50 mil subscribers by the end of the year.
Apple Music is “well past 20 million” now. Of course, they didn’t say how much past. The last figure was estimated at 20.9 million paid subscribers.
SoundCloud lost 2 top executives. That’s not a good sign for streaming service that’s the backbone of most indie musicians.
Pandora is really trying hard to become a premium product with paying subscribers. It’s hoping to get to 9 million subs by the end of the year. It might be a futile effort as it has a lot going against it at the moment, not to mention fierce competition.
Facebook ads will now play automatically with audio. Ads used to be muted and you had the option to unmute if you wanted. Now we go to the dreaded autoplay with audio, so we’ll all have noisier news feeds. Why? Facebook says the mobile uses want it that way!?#!
Facebook also wants to steal music away from YouTube. It’s trying to make the labels an offer they can’t refuse.
It looks like big changes are coming to music videos either way. Industry analyst Mark Mulligan points out the many ways this sector is changing.
The movement to have radio pay music artists may be coming to a head. The hope is that the new administration will take the side of the artists instead of the radio industry so artists will finally get paid for airplay (only the songwriters get paid currently).
Prince’s music is back on most streaming services. There’s no reason to hold it back if the estate could be making money.
That’s the MusicÂ News Roundup of what went on in the music industry last week. Have a great week ahead!