Wow, you just had a new website built and you’re really proud of it. Congratulate yourself that you’ve gone the extra mile to actually have a website presence (many feel they can get by only with social media these days, which is a gigantic strategy flaw), but remember that even though it might look cool you still might be incorporating some elements that visitors actually hate. Here’s an excerpt from the 2nd edition of my Social Media Promotion For Musicians book that can help you get a handle on what visitors don’t like.
Technology marches on, and as we know, the pace seems to get faster and faster all the time. The problem is, we all have to keep up in order to both stay relevant and keep our fans engaged. Now comes some research courtesy of getsharesquare.com (a site that helped to mobilize your site, but has unfortunately since closed) that’s an eye opener in terms of what visitors really hated about artist’s websites.
- 33% of the survey respondents said their most frequent complaint about an artist site was text that was so small that it required zooming.
- 31% stated their biggest complaint was video content that was broken or unavailable.
- 28% said they hated when buttons or links were too small to click.
- 20% hated when streaming music was broken or unavailable.
- 17% complained that recent news and upcoming event info was difficult to find.
- 29% said that they missed the ability to exchange an email address for free content.
- 25% said they really missed the ability to download an artist’s song.
- 21% complained that they couldn’t purchase tickets or merch directly from the website.
This is a fascinating report in that it indicates that a lot more commerce could be done if only artists would pay more attention to their websites. Many artists take their site for granted, but it should be the main point where all of your fan contact is directed, since it’s the one portal online that you have total control of.
You can read more from Social Media Promotion For Musicians and my other books on the excerpt section of bobbyowsinski.com.