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March 23, 2022

How Artists And Bands Can Use Social Polls To Increase Engagement

Social polls for artists and bands post on Bobby Owsinski's Music 3.0 Blog

Regardless of the social platform that you use, your major aim is to increase your fan base and engagement. There are plenty of ways to to do this, but one of the best ways is by utilizing social polls.

Poll Benefits

Everybody loves a good poll as long as it’s on a topic that your engaged in, which means that’s it’s wise to be careful to make sure that you’re not offering one that’s too far outside of your brand. That said, there are plenty of benefits for an artist to construct a poll. For instance, you can:

  • Conduct customer research. Maybe you want to find out what merch items fans really want, or determine what they like or don’t like about your merch or music already.
  • Educate your followers. One way to help get the word out about new releases or merch is through a poll. This obviously shouldn’t be the entirety of your marketing strategy, but it’s a piece that could be helpful.
  • Drive traffic to your website. A byproduct of a good poll is that it can make people interested in a something they might not have been aware of already. If they want to learn more, they’ll visit your site for more details.
  • Increase fan engagement. If you’re having trouble motivating fans to engage, a good poll can fix that in a hurry. Not only do people want to contribute, but they want to know the results as well.

Constructing A Poll

All polls are not constructed the same, and the way they’re constructed is different depending on the social platform they’re on. Here’s what works well, according to Blog Waves.

Twitter

  • Voters are anonymous
  • Votes can’t be changed
  • 25 characters per choice
  • A duration of 7 days
  • 4 poll choices

Instagram

  • Voters are not anonymous
  • Votes can’t be changed
  • 25 characters per choice
  • A duration of just 24 hours
  • 2 poll choices

That’s not all. If you want your social poll to be successful, here are some tips to raise your engagement rates.

  • Choose a trendy topic
  • Leverage hashtags
  • Use friendly language
  • Schedule your poll for the best time of the day and week.

Polls can be one of the best tools that you have available to increase interest and engagement. Following the tips above to maximize their impact.


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