TikTok is certainly the hottest social platform out there but it doesn’t do you much good unless you use it the right way. Finding that out can be a little hit and miss, but the platform itself now provides some tips to maximize your performance on the platform.
The service has done a thorough analysis of successful videos on the platform, and this is what they say works best.
- Go big with full screen. Stick with a 9:16 aspect ratio.
- Shoot hi-res. You want at least 720P but more is better.
- Tell a short story. Aim for 21 to 24 seconds, but never go below 10 seconds in length.
- Make some noise. Make sure you include audio of any kind, but it’s better if it’s relevant to the video.
Not only that, a couple of years ago the company also made these suggestions, which are still good today.
- Go vertical – Vertical videos perform best in the app
- Consider overall stats, don’t focus on Likes – TikTok says that creators should take note of high-level trends within their analytics, rather than focusing on likes or comments
- Recency is a factor – TikTok’s ‘For You’ feed recommendations generally pull from videos posted within the last 90 days, while most newly uploaded videos reach their engagement peak soon after they’ve been published. Given this, uploading new, fresh content regularly will increase the overall performance of your channel
- Posting more won’t impact reach – That said, the amount of videos that you post doesn’t impact how your content is recommended in the For You feed, overall, so while individual videos could see higher reach based on recency, your channel won’t get more exposure simply because you post more often
- Keep people watching – Watch time is also a key factor so you want to keep more people watching your content for longer and your videos will see more reach. TikTok will take this as a measure of interest
Following these tips won’t make you an automatic TikTok star, but it will help you maximize your performance.