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85% View Your Video With The Sound Off, And What To Do About It
I know what it’s like. You spend a lot of time working on your video, writing, producing, and editing it. Then you have to spend additional time on finding the right keywords and writing a title and description – it seems like it never ends. After all that work, it’s disheartening to discover that up […]
Continue readingFlavorlab Founders, NFT Legal Issues, And Fully Deductible Production Costs On My Latest Podcast
My guests on the podcast this week are Erik Blicker and Glenn Schloss, founders and of Flavorlab, an award-winning audio production company that composes, records, mixes and masters music and sound for the biggest brands in the world. Flavorlab offers a complete set of audio solutions through its three divisions. Flavorlab Score is dedicated to composing original […]
Continue readingFacebook Testing Crossposting To Multiple Groups, But Is That A Good Idea?
Facebook has been taking a lot of heat lately for making it easy to disseminate false information quickly, so maybe testing this new feature is bad timing. While you’ve been able to crosspost to a group that you’re subscribed to either from your profile or fan page for a while now, the company is now […]
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Here’s Why Having A Wide Range Of Merch Is Important
Besides the music itself, merch has always been the killer app for artists when it comes to branding and revenue generation. It’s so easy today for an artist to have a wide range of merch products available while never having to pay a penny for inventory, thanks to the many specialty online manufacturers available. The […]
Continue readingSaxophonist Jamie Anderson, Music Acts Like A Virus, And The End Of The Hackentosh On My Latest Podcast
My guest on the podcast this week is sax and woodwind player Jamie Anderson, who’s played with artists like Chaka Khan, The Temptations, The Four Tops, Frankie Valli, Incognito, Robbie Williams, Rick Astley, and many more. Jamie is also heavily involved with West End Musicals where he played on the smash hit Jersey Boys for its full […]
Continue readingThis Segment Of People Actually Listen To Your Music On The Radio
Despite what you might read, it seems like radio is taking a bit of a back seat to streaming. The reality is that it’s not done yet. In Edison Research’s latest “Radio Is Everywhere” study, approximately 156 million people age 18+, or about 63% of U.S. adults, still listen to AM/FM radio daily. While that […]
Continue readingWant To Know How Much Artists Get Paid From Spotify?
You may already have your songs on Spotify, so you know how much you’re making from the statements you’re receiving, but that data you’re seeing might be more useful if you could compare it to other artists. Now there’s a tool that not only allows you to see how much popular artists get paid from […]
Continue readingByta CEO Marc Brown, YouTube’s Recommendation Engine, And The Music Museum No One Knows About On My Latest Podcast
My guest on the podcast this week is Marc Brown, founder and CEO of Byta.com, a site that enables sending and receiving digital audio in a clean, simple and secure way. Marc has an extensive music business background and considerable digital audio knowledge which has helped him deliver unique insights to audiences from Tallinn to Toronto. He […]
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This Release Formula Will Get More People Listening To Your Music
Releasing music has sure changed from the industry standard way of doing it in the past. Back in the pre-digital days, all promotion was based on the album release date. That meant that there’d be at least a 6 week promotional run-up to the drop date, with the idea that building awareness and demand was […]
Continue readingSongs Today Are Short And Here’s Why
Songs today are shorter than ever with some coming in at even under 2 minutes. That doesn’t mean that they’re any better or worse than what came before, but it’s worth noting the reasons why shorter sub-3 minute songs seem to be the norm these days. Historically Speaking Most pop songs destined for singles were […]
Continue readingProducer Kris Bradley, Your Streaming Digital Dollar, And Winter NAMM Postponed On My Latest Podcast
My guest on the podcast this week is Kris Bradley, who’s a songwriter/producer with credits that include Sony BMG, Warner Chappell, Rolling Stone, Fox, Lincoln, and Miramax. She heads Boomfox Productions, producing for various sync projects, artists and songwriters. Kris is also the founder of Produce Like a Boss, which is an online coaching program geared towards […]
Continue readingIt’s Under The Radar, But Gaming Is Now Big For Music Discovery
Ever since the very beginning of digital music, music discovery has been the buzzword on every music exec’s lips. It was somewhat cut and dried back in the analog days, as radio ruled. Get some traction on a few stations (or even one big one) and your career would be off and running. The digital […]
Continue readingIf This Bot Account Experiment Succeeds, It Could Have A Huge Effect On Artist’s Social Presence
Bots have been used by artists to beef up their social authority almost from the beginning of social media. In fact, there’s much evidence that the followings of some of the most popular social celebrities may be comprised of as much as 50% bots. Twitter is trying to combat that by experimenting with a new […]
Continue readingEngineer Mark Linett Talks Remote Audio, Amazon Live Streaming, And DSP In Loudspeakers On My Latest Podcast
My guest on the podcast this week is 3 time Grammy-winning engineer Mark Linett. Mark and his partner Bob Wartinbee have operated their remote audio truck as the West Coast branch of Music Mix Mobil, but will now continue as a new independent company, M&B Audio. For the last 11 years, M&B’s 40′ state of the art […]
Continue readingCongrats You’re An Influencer And This Is What You Can Expect To Make
There are 2 steps to becoming an “influencer” on any platform – you need a substantial following and you need a brand to sponsor your posts. Assuming that you’ve reached those two levels, you’re probably wondering how much a typical post makes. Many influencers fake what they’re doing and how much they’re making, but a […]
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