Why YouTube Music’s Latest Figures Are Actually Good News For Artists
YouTube Music’s recent announcement that it has reached 50 million paid subscribers had an instant effect on the music industry, as executives rushed to congratulate the platform and its execs on a bang-up job of going from also-ran to a real competitor in music streaming. While it’s one thing for the insiders to acknowledge the […]
Continue readingAll About Trailer Music From Ghostwriter Music, Increased TikTok Video Length, And Web MIDI On My Latest Podcast
My guests on the podcast this week are Chris Bragg and Travis Michaud from music trailer company Ghostwriter Music. Ghostwriter is the go-to source for trailers for feature films, as well as television programming. The company’s clients include Marvel, Disney, Sony, Paramount, 20th Century Studios, LEGO, Warner Bros., Universal Pictures, Amazon, Apple, FX, HBO, Hulu and Netflix, […]
Continue readingYouTube Opens A Performance Venue With Its New YouTube Theater
What do you do after you become one of the largest online tech companies in the world? You open a traditional physical performance space. That’s exactly what YouTube has done with its new 6,000 seat YouTube Theater in Inglewood, California. YouTube Theater was built from the ground up in a 10-year partnership with Hollywood Park, […]
Continue readingGet Better Engagement With These Latest Instagram Insights
No one can be great at every social platform so it’s better to pick one and get really good at it in order to get the best performance. That usually means you’re going to go where most of your fans are already. If that’s Instagram for you, then you’ll find these latest Instagram insights from […]
Continue readingDrummer Matt Sorum, Streaming Marketshare, And Oberheim Gets His Trademark Back On My Latest Podcast
My guest on the podcast this week is Rock and Roll Hall of Fame drummer Matt Sorum, who held the drum chair for Guns N’ Roses for 7 years, as well as stints with The Cult and Velvet Revolver. Matt’s reputation as a musician’s musician has placed him squarely at the center of Hollywood’s A-list community of […]
Continue readingThis Auction Predicts The Future Of Radio
If you’ve been on the planet for a while you remember a time when radio was king. It could make or break a song or an artist, and had a huge influence on many industries. At one time, the goal of every mogul was to own a radio station, and those that owned them were […]
Continue readingThe Major Record Labels Are Now Raking In $2.5 Million Per Hour
You’ll still find a large contingent of artists complaining about how little they make from streaming but it’s not hurting the major labels any. A study done MBW Review and Instrumental crunched the numbers to find that the majors are now raking in $2.5 million per hour, and are on pace to generate more than […]
Continue readingBeatConnect Execs, Most Influential Artists, And Another “Stolen Feel” Copyright Lawsuit On My Latest Podcast
My guests on the podcast this week are founder and CEO Nick Laroche and lead designer Yohan Antoine-Édouard from the online collaboration platform BeatConnect. BeatConnect offers a low-cost, easy way for producers and musicians to collaborate either using the stand-alone online app or via a plugin on their favorite DAW. The platform arose from Nick’s frustration with […]
Continue reading- in Music Industry News , Tips by Bobby Owsinski
Here’s Why The Appearance Of Your Artist Website Is So Important
It’s easy to take an artist or band website for granted. After all, we’re all pretty well-versed in social media these days, and it’s easy to think that a website is unnecessary. Even worse is that we take it lightly and create something that’s a placeholder at best. Lest you think that it’s not important, […]
Continue readingThe TikTok Songs That Make The Most Money
Making some real money from streaming seems to only apply to the top 0.1% of artists, and we’ve seen numerous studies that have indicated enormous revenue generated by a handful of artists. That’s on audio streaming platforms like Spotify and Apple Music though. What about TikTok? Here’s a list of songs that are raking in […]
Continue readingMerlin CEO Jeremy Sirota, Fake Instagram Followers, And Changes At Sweetwater On My Latest Podcast
My guest on the podcast this week is the CEO of Merlin, Jeremy Sirota. Merlin is a digital rights partner for independent labels and distributors all over the world. It’s powerful enough that some now refer to it as the 4rth major label. Jeremy previously held a number of senior positions at Warner Music Group and Facebook, […]
Continue readingWhether You Know It Or Not, Spotify Is Tracking You
Until recently, the last thing most people ever thought about was being tracked online. We have a better sense of how that works now, but sometimes we’re still not aware that some of our most-used platforms know a lot more about us than we might be comfortable with. It turns out that Spotify has a […]
Continue reading- in Tips by Bobby Owsinski
Why The YouTube Strategy Of The Biggest Channels Probably Won’t Work For You
One of the ways we learn is by looking at the ideas that others are using successfully, and generally that works pretty well. When it comes to huge channels like Topper Guild, Sony Sab, or GR6 Explode however, their YouTube strategy probably won’t work for you as a band or artist, and in a bit, […]
Continue readingEngineer Benny Faccone, Making $50k Per Year On Spotify, And Mixing For Mastering On My Latest Podcast
My guest on the podcast this week is 18 time Grammy-winning engineer Benny Faccone, who started working at the famous A&M Studios back in 1980 where he worked on records by Bruce Springsteen, Stevie Nicks, Tom Petty and the Heartbreakers, Supertramp, Michael Jackson and many more. After Benny went free-lance, he quickly became the go-to engineer for […]
Continue readingHere’s What Happens On The Internet Every 60 Seconds
We’re using the Internet more than ever in 2021 and the amount of communication is unprecedented. There are more platforms than ever and all of them are more active than ever before as well. Here are just a few numbers of what happens every 60 seconds online that might put things into perspective: Every 60 […]
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