- in Book Excerpt , Tips by Bobby Owsinski
5 Ways To Take The Pulse Of Your Fans
Your core fans, or your “tribe,” as uber-marketer Seth Godin calls them, crave your communication. But communication is a two-way street, and the artist must be just as willing to listen to his or her tribe as talk at them. This excerpt from the Music 4.0 Internet music guidebook shows 5 ways that you can check the pulse of the tribe to better […]
Continue readingQobuz, Another Hi-Res Streaming Service To Launch Soon
The fervor for high-resolution music streaming has died down in recent months, and it looked like everyone has finally settled on the current CD-level quality as sufficient enough for most users. That sentiment isn’t enough to stop hi-res streamer Qobuz from planning a launch for next year though, as the company recently opened up a […]
Continue readingProducer Frank Fitzpatrick, YouTube Royalties, And Easing Rosewood Restrictions On My Latest Inner Circle Podcast
My guest today on the podcast is Frank Fitzpatrick, who’s a multi-platinum selling record producer, Grammy-nominated songwriter, social entrepreneur and award-winning filmmaker. Frank started in the business in concert promotion but soon became a protege of hit producer Richard Perry. His eyes were always on music for film rather than hit songs though, and he’s been quite successful […]
Continue readingBuying A Bot For More Spotify Or SoundCloud Streams Is Still Easy
You’d think that after all the recent uproar it would more difficult to buy a bot to manipulate an artist’s Spotify or SoundCloud streams, but that’s not the case, as Hypebot points out. As the article states, “Some bots are run by commercial services selling guaranteed streams. Others come from developers like somiibo which offers bots for […]
Continue readingWhen It Comes To Playlists, Artists Want Everyone To Know They’re Indie
Being an indie artist can be looked at two ways – it’s either a badge of honor for having control over your own career destiny, or it’s someone that can’t get signed by a major label so they’re forced to do it themselves. Many choose the former point of view and prefer to stay outside […]
Continue reading- in Book Excerpt , Tips by Bobby Owsinski
10 Low-Cost, Low-Tech Promotion Ideas That Every Artist Should Know
Promotion doesn’t have to cost money to be effective and it doesn’t have to be only online either. Here are some ideas that can be powerful tools that don’t even involve a computer. 1. Don’t underestimate the value of something free. Fans love free items, either as part of a package (for example, buy a […]
Continue reading- in Social Media News , Tips by Bobby Owsinski
Google Isn’t The Only Large Search Engine That You Should Know About
When we think of search we automatically think of Google, but that’s not the only one available to us. In the West there’s also Microsoft’s Bing, Yahoo (which is still going strong), and a few smaller specialty ones like DuckDuckGo. In China, Google is eclipsed by Baidu, but the one big search engine that is […]
Continue readingConan Trumpet Player Mark Pender, EU Article 13 And The Top 20 DAWs On My Latest Inner Circle Podcast
My guest today on the podcast is trumpet player and vocalist Mark Pender, who’s played with Southside Johnny, Little Steven and Bruce Springsteen, and, as a member of the Miami Horns, toured and recorded with Diana Ross, Joe Cocker, Robert Cray and Bon Jovi, among others. Since 1993 Mark has been a fixture on late night TV, performing on over 4,000 episodes of Late Night with Conan […]
Continue readingIf You’re Young, Music Drives Social Media
It’s probably no surprise that if you’re between the ages of 13 to 24, music tends to be a bigger part of your life than when you get older. Since that’s the case, it stands to reason that social media used by that age group would also be driven by music, as this recent report […]
Continue readingRemember Those In Music Who Lost Everything This Thanksgiving
Most every Thanksgiving we all have so much to be thankful for, and for you this one might be no exception. There are many people suffering as a result of the devastating fires in California however, and more than a few of them are music figures that you know and love. One is guitar maker […]
Continue readingUniversal Music Artists Might Get A Big Gift Thanks To Taylor Swift
It’s big news that Taylor Swift has left the Big Machine label for Universal Music, but a byproduct of that deal is that the label’s artists would receive all of their share of the revenue from a sale of the company’s holdings of Spotify should it decide to sell. That means that the total amount […]
Continue readingSpotify’s US Users, Voice Care In Winter, And Post Engineer Paul Hollman On My Latest Inner Circle Podcast
My guest today on the podcast is engineer Paul Hollman, who mixes and edits sound for film, TV, and streaming broadcast. His work currently airs on Netflix, Amazon, SyFy, Discovery, Seso, Go90, and Hallmark Channel, and he’s also mixed documentaries which aired on Fox, NBC and PBS. Paul offers clients a full range of sound […]
Continue readingSpotify Song Skip Rates Tell Us A Lot About Our Attention Span
One of the byproducts of the digital age is that our collective attention span is a lot shorter than it ever was before. If something doesn’t grab us immediately then it’s highly likely that we’ll skip right to something else that does. This is outlined by a recent study regarding skip rates of songs played […]
Continue readingWhen It Comes To Stadium Concerts, It’s Now A Pop World
Those of us who grew up with rock tend to remember the stadium concert as a bastion of the legendary rock performers like The Rolling Stones, The Who, and Black Sabbath among many others. While those bands and more from that era still manage to play stadiums (at least before they retire), that part of […]
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12 Questions To Ask Yourself Before You Post On Social Media
As I’ve said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn’t mean that you’re using it effectively for promotion. There’s a mindset that’s needed before you can use any network as a promotional tool. That said, we see many celebrities, athletes and politicians get […]
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