As an artist you’re also a multimedia content creator, so it pays to pay attention to any trends that are either on their way up or down. YouTube just released its latest Culture and Tends Report that outlines some of the changes currently seen on the platform. This report is primarily focused on Gen Z […]
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Any artist with a desire to release a vinyl record faces the hard reality of a long wait time, with some quotes as long as 12 months out! Of course, that just doesn’t work when it comes to marketing your latest product, but the good news is that help is on the way. Some of […]
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My guest on the podcast this week is Bob Pomann, who discovered his unique ability to tell a story through sound while doing sound effects for the original Saturday Night Live. He went on to create Pomann Sound, a full-service audio-post and sound design house located in midtown Manhattan on the Penthouse floor, now in its 38th […]
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Speaking of platforms that want to become TikTok, YouTube seems to be doing a fine job of it. A recent announcement from the media giant itself found that 75% of its 2 billion monthly users now access its Shorts feature. It appears that in at least some cases, platform imitation does work. Stated YouTube, “YouTube […]
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“If you can’t beat ’em, join ’em” is an old adage that comes to mind when it comes to the strategic plans for Facebook. It seems that Facebook (or Meta, as the parent company is now called) has seen that upstart TikTok is beating the pants off it, especially in the highly desirable younger demographics, […]
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My guest on the podcast this week is Andrew Scheps, who’s won 3 Grammy awards and mixed huge hits for Adele, the Red Hot Chili Peppers, Metallica, Beyonce, Jay-Z, U2 and many more. Andrew has also spent quite a lot of time mixing in Dolby Atmos lately, and his tutorials on the subject are some […]
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Despite war, rising gas prices, sagging economies, supply chain issues and everything else that has consumers feeling their wallet pinched, global bank Goldman Sachs predicts good times ahead for the music business. Not only that, it predicts that it will grow to epic proportions by 2030. In its highly informative Music In The Air report, […]
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Many artists use Tunecore to distribute their music, but most have griped about the cost, which is more expensive than the competition. The platform is trying hard to change that with the introduction of its new “Unlimited Release Pricing Plans,” a big change in the Tunecore business model that’s more in-line with competitors like Distrokid. […]
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My guest on the podcast this week is Jim Hustwitt, who quit his marketing job in 2011 to work as a music producer and composer. Since them Jim has produced music for Universal, EMI, BMG WestOne and NinjaTune and has been commissioned to write music for the BBC, Sky 1 and Channel 4. He’s also […]
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You might think that I’m posting a lot about TikTok lately and you’re right. The reason why is that the platform has become an important part of the music business, and probably more so than you’re aware of. The video below shows how influential the service really is when a TikTok song goes viral. You […]
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It’s been rumored that Twitter is experimenting with letting its users control its algorithm instead of the long-established other way around. Even more intriguing is that it will sanction “third-party” tools to allow you to provide a customized timeline. Could this be the next step on popular social and streaming platforms where you can actually […]
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If you’re a drummer or regularly work with drums, you’re really going to like my guest on the podcast this week since it’s filled with things you probably never knew about the instrument. It’s Daniel Glass, who’s an award-winning drummer, author, historian and educator based in New York City. He previously appeared on Episode 305. […]
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Halsey’s latest dust-up with her label about not posting enough on TikTok is just one of many from artists that are getting tired always having to post on social media. Other artists like Charlie Puth, Charlie XCX, and even Ed Sheeran have all commented about the constant pressure to create content for various social platforms. […]
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If you’re a musician, artist, engineer, producer, songwriter or label owner, nothing is worse than looking at a Google search and finding your not right at the top. Even worse, maybe you’re down the page or, horror of horrors, not even on the first page. That’s why SEO is so important and luckily some of […]
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My guests on the podcast this week are director of marketing Nate Baglyos and director of acoustics Charles Sprinkle of the speaker manufacturer Kali Audio. Both held executive positions at JBL before joining forces to start the company. Kali studio monitors are built to offer the best possible value to its customers, while providing high-performance […]
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