Facebook, Instagram and Twitter each require a different posting strategy than other social platforms in order to receive the most engagement. It’s all about posting at the right time of day and the best day of the week, and those targets move every year. Spout Social has been keeping track of this over the years, […]
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TikTok is certainly the hottest social platform out there but it doesn’t do you much good unless you use it the right way. Finding that out can be a little hit and miss, but the platform itself now provides some tips to maximize your performance on the platform. The service has done a thorough analysis […]
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My guest on the podcast this week is Ron Jones, who’s had a long career writing for some of the biggest hit television shows of our time. Ron has worked a variety of popular prime-time shows like The A-Team, Magnum P.I., Hardcastle and McCormick, Hunter, and Star Trek Next Generation, but he may be better […]
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I’m really pleased to announce that the The Mixing Engineer’s Handbook 5th edition is now available, and at a special introductory price. Mixing continues to evolve and this latest version reflects all the recent changes in our technology and studio operating methods. What’s New Some of the brand new topics include: Three new mix build […]
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My guest on the podcast this week is Larry Jaffee, who’s going to take us behind the scenes of the biggest vinyl selling day of the year, Record Store Day. Larry has been editor in chief of several magazines and websites covering the media and marketing businesses, including Medialine, which specialized in physical music product. […]
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Ever since streaming music began there’s been one constant, the price for a monthly subscription to a streaming music service was always $9.99 per month. That price could be fudged a little when a streaming package was mixed in a bundle or with a family plan, but the basic price hasn’t changed, even with inflation […]
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Social media use worldwide continues to increase, which results in some truly astounding numbers. Here’s are some recent social media facts lifted from a post on Social Media Journal that shows us just how much we value our social interactions. 1. We like to share the love. The average internet user has 8.6 social media accounts. 2. […]
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The popular narrative about Spotify and streaming services in general is that they pay so little per stream that no one except the A-list artists ever make any real money. You can believe that if you want, but the fact of the matter is that artists do make money from streaming, and Spotify has the […]
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My guest on the podcast this week is Gary Lux, who is one of Hollywood’s premier music mixers with literally thousands of projects to his credit. Before stepping out on his own, Gary was the head music mixer for Universal Studios, where he earned two Emmy Award nominations for his work with The Jacksons, and […]
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The latest IFPI report just came out look backing at how the global music industry did in 2021. If you take the report at face value, it looks like the music industry had its best year ever last year, coming in at worldwide total of $25.9 billion. While it’s true that its 18.5% $4 billion […]
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My guest on the podcast this week is Laura Whitmore, who started her career in the direct marketing department of CBS Records before a 20 year stint as the marketing director for Korg USA. There she was instrumental in marketing, PR and artist relations for the Korg, Marshall, and VOX brands as well as editor […]
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Regardless of the social platform that you use, your major aim is to increase your fan base and engagement. There are plenty of ways to to do this, but one of the best ways is by utilizing social polls. Poll Benefits Everybody loves a good poll as long as it’s on a topic that your […]
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In what looks like an effort to compete with paid third party live streaming apps and tools, YouTube is adding new live stream features that emulates some of what they offer. Apps like Stream Deck, OBS and Ecamm Live undoubtedly have taken a bite out of the active streaming directly from the platform, and YouTube […]
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Artists and bands do what they do because they love creating. Just about everything else seems secondary, but all the branding, marketing, and music business is now a necessary evil that artists must endure whether they like to or not. One of the most vital parts of music creation is prepping song metadata before release. […]
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My guest on the podcast this week is Hayden Maringer, who has performed countless shows and tours all over the world working with artists such as Jennifer Lopez, Demi Lovato, The Band Perry, Carrie Underwood, and many more. Hayden established himself as a music director and guitarist, but also as an actor, working as the […]
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