The CD Turns 40 Years Old, Slate Digital Is Acquired, And Vampr CEO Josh Simons On My Latest Podcast

On my latest podcast episode: Musician’s social network Vampr co-founder and CEO Josh Simons talks about touring expenses, using unseen collaborators, representing artists for sync placements, learning from bad publishing deals, and much more.. The CD turns 40 years old, and it almost never happened Plugin developer Slate Digital gets acquired by Audiotonix Listen to […]

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5 Social Media Statistics That Will Blow Your Mind In 2022

Most of us are online these days for various reasons. Maybe it’s to engage with fans, maybe it’s to find a new audience, or maybe it’s just for personal enjoyment. The point it, we’re on it a lot more than we realize. It puts it all into perspective when we have some data points to […]

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Listen Up! Spotify Says Your Artist Catalog Is Really Important

Catalog. You hear that term tossed around a lot. For a record label, catalog means any release that is more than 18 months old, but for an artist it means anything that isn’t new. Artists by nature prefer to think about what they just finished, and many times don’t consider their old releases that important. […]

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Scoring Mixer Jason LaRocca, YouTube’s Secret Weapon And All-Time Best Selling Pedals

On my latest podcast episode: Scoring mixer Justin LaRocca talks about making the transition from musician to engineer, the differences between engineering music and post production, the complexity of mixing Lord of the Rings, the many plugins in his mixing template, and much more., and much more. YouTube has a secret weapon to overtake Spotify […]

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5 Things That Can Hurt Your Website’s Search Ranking

No matter how powerful social media is today, a website is still one of the most important tools that an artist can have. The reason is that you control everything about it, while a social site can (and does) change look and design at will without you having a say in the matter. Of course, […]

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Yes, You Really Can Go Viral On TikTok

TikTok is getting as commercialized as any other social platform as it matures. When that happens, most of the early adopter creators whose content helped build the platform’s popularity get squeezed out. TikTok may be bucking that trend though, as some new data indicates that you can still go viral on the service far easier […]

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Radio Royalties Again, Google Project Caviar, And Social Media Maven Cassie Petrey On My Latest Podcast

On my latest podcast episode: Crowd Surf’s Cassie Petrey on convincing a major label about the value of social media, motivating artists to post, how artists may compromise their brand on TikTok, getting artists to establish their brand, and much more. A look at the new bills before Congress for artists to get royalties from […]

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Do You Know How To Measure Your Success On TikTok?

You can post all you want on a social platform, but it’s easy to get fooled into thinking those posts are getting more traction than they really are because you’re using the wrong data as a measuring stick. Worse, you may be misinterpreting the data and assume something other than reality. If TikTok is your […]

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Vinyl Sales Keep Soaring But Streaming Revenue Is Beginning To Flatten

The RIAA just issued its mid-year report, and as almost always, there are surprises. Perhaps the biggest is that vinyl sales continue to grow at a rapid rate. On the other had, streaming is showing signs of plateauing, news that must send shivers down label execs everywhere. Physical Sales Let’s get to the good news […]

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Engineer Justin Cortelyou, SoundCloud Layoffs, And Unusual Effects Pedal Packages On My Latest Podcast

On my latest podcast episode: Grammy-nominated engineer Justin Cortelyou talks about personal studio dynamics, working with legendary producer Bob Ezrin, his hybrid mixing technique, the importance of a sonic signature, and much more. A look at the massive Soundcloud layoffs and what it may mean for artists Unusual effects pedal packages (hint: one comes in […]

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You May Have To Watch As Many As 10 Unskippable YouTube Ads In A Row

We all watch YouTube videos, and some of us watch a lot more than we’re aware of. That said, nobody likes to watch the ads that come with the free tier. You can usually skip the ones at the front of the videos after 5 seconds, but not the mid-roll ones. That’s bad enough, but […]

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Ireland Will Now Pay Artists And Musicians A Basic Income

The dream of every musician is to make enough money from music to not have to work a day job. It’s a nice dream but unfortunately not possible for the vast majority of musicians, especially those just starting out. Unless you live in Ireland, which will now pay at least some artists and musicians a […]

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Former Maroon 5 Drummer Ryan Dusick, Will Your Song Be Stolen, And Constants Of Vocal Recording On My Latest Podcast

On my latest podcast episode: Former Maroon 5 drummer Ryan Dusick discusses the early days of Maroon 5, dealing with anxiety and a chronic injury, advice from U2, his new book, and much more. What are the odds that your song will be stolen? The 8 constants of vocal recording. Listen to it the at BobbyOInnerCircle.com, […]

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We’re Living In An Online Entertainment World, So Is The Social Universe Over?

Report after report has given us data that both Facebook and Instagram have a user retention problem, and it’s all because of the rise of TikTok. The problem is that most reports just give you the results and don’t really dig into the reasons behind the numbers. But here’s a secret that no one is […]

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What To Look For In A Media Manager

If you’re like most musicians, you’d rather spend your time creating new music than working on social media. The problem is that we all know how important social engagement is when it comes to maintaining and growing your audience. As a result, many artists would rather have a dedicated person handle their online presence. The […]

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