If you’re an artist then you’re probably on at least 3 or 4 social platforms, but it’s sometimes difficult to understand if you’re actually getting any traction or not. That’s why you should be looking at what social managers call Key Performance Indicators (KPIs for short) on each one. It’s a quick way to tell […]
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There was a time when if a music superstar had a hit, everyone heard it, knew its name, or was at least aware of the artist. This occurred not only in the United States but around the world as well. I can remember walking down the streets in Paris and Bangkok and hearing the same […]
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The world revolves around online images but you can’t just slap one up on a website and expect everything to be good. Ideally the image must be prepped in order to get the maximum SEO juice and to keep you site loading fast. Here are some tips from Three Sixtee Digital about prepping your images […]
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On my latest podcast episode: Engineer Lenise Bent talks about getting her start as an assistant at Village Recorders, working on Steely Dan’s Aja album, being chief engineer for producer Mike Chapman, getting sick from the intense work schedule, starting back at the bottom in post, and much more. Despite reports about its demise, Metal […]
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To all my friends and readers, I wish you a happy holiday. I truly appreciate your support and I am humbled and honored that you take the time out of your busy day to read my musings. It’s a good day to take some time off, relax, eat a nice meal, have a cocktail (or five), […]
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On my latest podcast episode: Master publicist Ramon Hervey spoke about promoting the great Motown acts, managing Little Richard, working with Mohammed Ali, what it takes to be successful in the entertainment business, dealing with celebrity egos, and much more. Why you can’t trust social networks for your only online presence Very Low Frequencies (VLFs) […]
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If you weren’t paying close attention you might have missed it, but Meta (Facebook’s parent company) just rolled out Facebook Professional Mode to all creators. This was tested with select creators in December but the company now feels it’s robust enough to give to everyone. What Is It? According to Facebook, “With professional mode, you can […]
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On my latest podcast episode: Mike Dickey and Russ Gavin of online collaboration tool JackTrip Labs speak about the things that contribute to latency in online collaboration, the musicians who are the most sensitive to latency, why zero latency can actually be disconcerting to some players, why conference calling apps won’t cut it for music, […]
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You would think that seeing an image on Instagram would be enough. It’s either interesting or it’s not. Instagram thinks that you’ll respond differently if there’s music behind it though, so now the platform is allowing you to add it if you want to a still image post. According to Instagram, “Music is a huge […]
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Many musicians, artists, and songwriters rely on social media for their online presence, but that can be a mistake. Your website is the best place for your fans or potential fans to get info about you because only you control it. You’re not at the whims of the latest update by a social platform. That […]
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On my latest podcast episode: Producer/engineer/mixer Joe Chiccarelli talks about working as a music supervisor, the impetus for his Leapwing Signature plugin, the analog gear that the plugin is based on, producing in different genres, and much more. Is it worth being an opening act on a tour? A look at the AES NYC 2022 […]
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While publishers can be most helpful to many songwriters, others prefer to get their songs back when possible. It would make sense that the royalties that were formerly collected by the publisher would then go to the songwriter, right? That’s not what occurred though, but the Copyright Office has stepped in to make sure that […]
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In the days before digital music, artists used to complain about “the gatekeepers” that made the decisions on what would get signed, what would get published and what would get heard. There always seemed to be a middleman in the way, and that kept a lot of artists from having careers. That all ended with […]
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On my latest podcast episode: Indie Week (November 8 to 12) founder Darryl Hurs talks about the advice that led him to change careers, getting a job with Live Nation, the biggest mistake indie artists make, trends in the indie world, and much more. How playlists are now controlling the music industry without anyone noticing […]
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There’s no doubt that social media has made our collective attention spans shorter and shorter. In fact, some studies have even found that it’s now shorter than that of a goldfish (9 seconds). Be that as it may, there is now some evidence that our music attention span is now shorter than ever as well, […]
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