How To Avoid The Page Optimization Tricks That Google Hates

We all want our pages to rank high in Google searches, but that’s led to a number of techniques that can actually be counter-productive when it comes to page optimization. The Google search algorithm is pretty quick to catch on to web creators when they try to game the system, but people still keep trying […]

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Record Store Day Generates 2 million Album Sales

Record Store Day continues to be a big draw for vinyl buyers even in the midst of a pandemic. The event was broken down into 3 separate weekends this year because of Covid, but that didn’t quell the enthusiasm of buyers, who wound up purchasing almost 2 million albums. Artists and labels have certainly helped […]

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Ripper Sites Coming Down, Audio Chips About To Get Scarce, And Mixer Billy Decker On My Latest Podcast

My guest on the podcast this week is mixing engineer Billy Decker, who’s mixed hits for Kenny Chesney, Darius Rucker, Jason Aldean. Jaime Lynne Spears, George Jones and Sam Hunt, among others, that have sold over 25 million albums.  Billy is different from most other mixers in that he’s able to mix extremely fast thanks to his templates […]

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YouTube Audience And Video Metrics Explained

We all know we need to watch the metrics of every social platform that we use in order to understand how effective it is for promotion. That said, sometimes we’re not exactly sure of what each metric means, especially when it comes to YouTube. Here’s an excerpt from social distributor Hootsuite’s blog that explains both […]

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TikTok Keeps Going With The Help Of Its Stars

Social video network TikTok doesn’t look like it will be shutting down any time soon thanks to an injunction brought about by some of the platform’s biggest U.S. stars. A filing lodged by TikTok creators Douglas Marland, Alec Chambers and Cosette Rinab successfully argued that taking down the app would rob them of their livelihoods. The […]

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YouTube Sure Is Making A Lot Of Money

YouTube is the poster child for skimping on royalties when it comes to paying artists and songwriters. It takes 45% of the ad revenue generated from a monetized video, when all other streaming services are around the 30% or less range per stream. That said, the company sure is making a lot of money, with […]

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Ice Cream Truck Music, The 100th Anniversary Of The Theremin, And World Maestro Colin O’Donohoe On My Latest Podcast

My guest on the podcast this week is Colin O’Donohoe, who’s worked as a composer, conductor, band leader, drummer, flautist and audio engineer in the U.S., Japan, South Korea, Mongolia, Brazil and Turkey. In 2010, his Pangean Orchestra united instruments and musicians from around the world and gained international recognition to where he was nicknamed “World Maestro.” Colin also composes […]

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Streaming Might Not Be As Green As You Think

Anyone who is environmentally conscious believes that anything that eliminates something physical for something in the cloud is better. While this might be true in many situations, it’s not so much the case when it comes to music, which isn’t as green as you might think, according to a professor in musicology at Oslo University. […]

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Fake Streaming Artists, Producer Gareth Jones, And Mixing ITB Acceptance On My Latest Inner Circle Podcast

My guest on the podcast this week is producer/engineer Gareth Jones, who’s a pioneer in the use of cutting edge digital equipment, sampling technology, and synthesizers. Gareth produced five albums for techno innovators Depeche Mode and six albums for synth-pop superstars Erasure, and many more.  As the mixer of John Foxx’s seminal album Metamatic, he realized that an artist could truly define his […]

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How To Hire A Social Influencer

If you’re trying to reach teenagers, one of the best ways to do it is through a social influencer. Research has shown that 70% of teens trust social influencers more than traditional celebrities or even friends. If you have some great music or merch that you think needs exposure and you want to reach that […]

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How TikTok Recommends Videos #ForYou

TikTok is probably the hottest social service in the world right now and much of its success is because of its excellent AI-based algorithm. While we’ve discussed how this algorithm works in the past, TikTok itself has provided information about how it comes up with videos for your #ForYou feed. The Recommendation System Just about […]

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The Album Reimagined, Studio Designer Carl Tatz, And The Prophet 5 Reissued, On My Latest Podcast

My guest on the podcast this week is studio designer Carl Tatz, who went from being a studio owner in Nashville to designing studios, mixing rooms and listening rooms for some of the biggest clients in the world. He then took that to yet another level by developing his own technology and products. Carl wanted to make monitoring […]

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Maximize Your Audience Engagement With These Instagram Post Tips

For many artists and bands, Instagram is the social platform of choice. That means that you’re looking to both engage and increase your audience by using the platform. The latest Instagram algorithm closely looks at the number of people who save your posts, however. This trumps any other engagement, so that’s what you should be […]

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Artists Could Make Just A Little More With Elimination Of The Controlled Composition Clause

Last week BMG took the unprecedented step of eliminating what’s known as the Controlled Composition clause from its artist contracts, a moved that shocked the industry. This means that BMG artists will receive just a little more in their pocketbooks if they still sell any physical product. The Controlled Composition clause has been a staple […]

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An Internet Minute, Recycled Plastics For Acoustics, And Producer Mark Plati On My Latest Podcast

My guest on the podcast this week is Mark Plati, who’s worked with a wide range of major artists including Prince, David Bowie, Janet Jackson, Talking Heads, Fleetwood Mac, the Bee Gees, The Cure and many others. Mark was initiated into the New York City music scene working under the tutelage of dance music legend Arthur Baker in […]

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