Tag Archives for " Lyor Cohen "

More YouTube Ads Coming In An Effort To Get Users To Pay Up

YouTube ads on Bobby Owsinski's Music 3.0 Blog

YouTube is about to employ a rather unique strategy in order to get more people to buy into its upcoming subscription plan. The service is going to begin to insert more ads in videos in an effort to frustrate users enough that they’ll want to pay to eliminate them. YouTube’s global head of music Lyor Cohen laid […]

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YouTube Misses The Point With Its Lyor Cohen Hire


If you want to start a music label executive ranting and raving, just mention YouTube. It’s currently public enemy #1 to the music industry thanks to its relative intransigence over royalty payouts that execs and artists alike feel are way too low. That’s a good reason why Youtube may think its brand new hire of […]

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