Category Archives for "Commentary"

August 27, 2018

Should The Music Industry Be Worried About Teen Social Media Cord Cutting?

teen social media on the Music 3.0 Blog

We all spend an enormous amount of time online these days and for many of us much of that comes by way of our smartphones. In fact, studies indicate that the younger the demographic, the more likely they’ll be tied to their phones. That’s generally been a good thing for the music industry since streaming […]

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Music Video Distribution Won’t Change Much As Vevo Finally Succumbs To YouTube

Vevo logo on the Music 3.0 blog

I wonder how many times YouTube viewers watched an “official” music video from their favorite artist and saw the Vevo logo on the video or in the song’s description. I wonder how many actually thought to themselves, “What the heck is a Vevo?” That, my friends, was the main problem of the major record labels’ […]

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Why Record Labels Hate Free Streaming Tiers So Much

Labels hate free streaming tiers on the Music 3.0 blog

If you were to poll record label execs off-the-record on which music streaming service they like the most in a strictly business-sense, chances are that Apple Music would end up as the clear winner. Why? Apple has steadfastly refused to institute a free ad-driven tier. Even though labels, artists, songwriters and publishers realize revenue from […]

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Sweden May Be Telling Us About Streaming’s Future

Streaming in Sweden on the Music 3.0 blog

The latest IFPI annual study on last year’s global music sales has posted and there’s a wealth of data there, although no surprises. There is one piece of data that Mark Mulligan of the Midea research group dug out that may give us a look at the future of streaming. Mark noted that IFPI’s report showed […]

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Why Spotify’s Investors Seem To Have Little Confidence In Its Future

Spotify investor on Music 3.0 blog

Spotify’s direct listing on the New York Stock Exchange is coming on April 3rd and there’s already been plenty written about this unusual tactic. Much of the reasoning for the move coming from the company seems to circle around the fact that underwriting a traditional IPO costs too much, so there will be considerable savings by avoiding […]

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Do Catalog Releases Make The Charts Inaccurate?

frontline vs catalog

It’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]

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Ed Sheeran Might Change Your Mind About Making Money On Spotify

Ed Sheeran concert gross on the Music 3.0 Blog

There are still many artists and musicians that believe that streaming music is the devil, even worse than piracy. The idea is that since the payout for each stream is so small, an artist is just not capable of generating any serious income online. Ed Sheeran’s “Shape Of You” might change your mind about that, […]

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YouTube Has Found A Way To Pay Even Less

YouTube advertising algorithm

YouTube has constantly been at odds with the recorded music industry for its meager payouts, and now it’s found a way to even cut the payout on some of its biggest content creators in areas other than music as well. The video service recently started using artificial intelligence tools to flag offensive videos on the platform […]

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Facebook Goes After YouTube With The Money Card

Facebook licensing money

If there was ever evidence that Facebook wants to take YouTube down, it’s with the report that the company has offered the music industry a boatload of money for music licenses so that its users can use popular music on their videos without legal repercussions. Ever since Facebook video was launched in 2015, the social […]

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