Category Archives for "Commentary"

July 21, 2022

Mic Developer Eric Heiserman, High-Quality Bluetooth Audio, And The End Of Music Genres On My Latest Podcast

Eric Heiserman on Episode 340 of Bobby Owsinski's Inner Circle Podcast

On my latest podcast episode: Mic developer Eric Heiserman of Heiserman Audio, perhaps the closest to a vintage mic sound you’ll ever get. The end of music genres may be near in favor of some more practical for today’s consumers. The latest Bluetooth LE standard – finally CD quality 44.1Hz/16 bit wireless audio. Listen to […]

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August 27, 2018

Should The Music Industry Be Worried About Teen Social Media Cord Cutting?

teen social media on the Music 3.0 Blog

We all spend an enormous amount of time online these days and for many of us much of that comes by way of our smartphones. In fact, studies indicate that the younger the demographic, the more likely they’ll be tied to their phones. That’s generally been a good thing for the music industry since streaming […]

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Music Video Distribution Won’t Change Much As Vevo Finally Succumbs To YouTube

Vevo logo on the Music 3.0 blog

I wonder how many times YouTube viewers watched an “official” music video from their favorite artist and saw the Vevo logo on the video or in the song’s description. I wonder how many actually thought to themselves, “What the heck is a Vevo?” That, my friends, was the main problem of the major record labels’ […]

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Why Record Labels Hate Free Streaming Tiers So Much

Labels hate free streaming tiers on the Music 3.0 blog

If you were to poll record label execs off-the-record on which music streaming service they like the most in a strictly business-sense, chances are that Apple Music would end up as the clear winner. Why? Apple has steadfastly refused to institute a free ad-driven tier. Even though labels, artists, songwriters and publishers realize revenue from […]

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Sweden May Be Telling Us About Streaming’s Future

Streaming in Sweden on the Music 3.0 blog

The latest IFPI annual study on last year’s global music sales has posted and there’s a wealth of data there, although no surprises. There is one piece of data that Mark Mulligan of the Midea research group dug out that may give us a look at the future of streaming. Mark noted that IFPI’s report showed […]

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Why Spotify’s Investors Seem To Have Little Confidence In Its Future

Spotify investor on Music 3.0 blog

Spotify’s direct listing on the New York Stock Exchange is coming on April 3rd and there’s already been plenty written about this unusual tactic. Much of the reasoning for the move coming from the company seems to circle around the fact that underwriting a traditional IPO costs too much, so there will be considerable savings by avoiding […]

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