TikTok Is Attempting To Be A YouTube Killer By Testing 10 Minute Long Videos

If you’re young, there’s no question that TikTok is by far the coolest online service. It got that way by featuring short 15 second videos featuring mostly memes set to music. Soon enough the app increased the maximum length to 60 seconds, then 3 minutes just last July. Now comes word that the service is […]

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You’ll Be Shocked At What Is The Most Popular Social Media App

Social media use continues to grow at a record pace, but the devil is in the details. The details are what exactly what we get from Hootsuite’s Global State Of Digital 2022 report. The study is truly global in that it looked at how over 230 territories around the world actually use a social media […]

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Twitter Flocks Enable Posting To Just Your Superfans

If Twitter is your social platform of choice, you might be frustrated with the fact that you aren’t able to post to a selected portion of your followers. An option called Twitter Flocks is currently being beta tested to enable just that, giving you the ability to reach out to a small group. With Flocks […]

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What The Current Social Media Landscape Looks Like

We’ve seen quite a consolidation of social platform usage over the last few years but this infographic from Visual Capitalist is still surprising. As you can see, the current social media landscape is dominated by one player and two lesser giants, with everyone else trailing far behind. As you might have guessed, Meta (formerly Facebook) […]

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Delivery-Only TikTok Kitchen Chain Slated To Open Soon

I guess it had to happen sooner or later. TikTok is said to be in the process of opening up a string of delivery-only restaurants they’re calling TikTok Kitchen across the United States this coming March. The company plans to have 300 locations when it opens with as many as 1,000 by the end of […]

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Separate Yourself From The Crowd With Meta’s AR Creation Tool

With 60,000 new songs uploaded to Spotify every day and another 24,000 to Apple Music, it’s fair to say that there’s a lot of competition for attention. Although many artists and bands are averse to using Facebook or Instagram these days, there now may be a good reason to do so. Parent company Meta has […]

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Yes, There Is A Formula For A TikTok Hit

We’ve seen how much a social platform can influence music over the last ten years as the emphasis has travelled from platform to platform. First it was MySpace, then YouTube, then Instagram, with the latest being TikTok. In each case there’s a way to stage a song that’s more agreeable to listeners of the platform, […]

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10 Facts About The Top Of Each Social Media Platform That You Should Know

We know that each social media platform is different and that audiences vary wildly between them, but one assumption that I think we all have is that the top 1% of celebrities (meaning music, film and TV, sports, politics, and influencers) have equally huge followings on them all. That’s far from the case, according to […]

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How To Pre-Register Your .MUSIC Domain Now

For years if you didn’t have a .com at the end of your URL, your website probably wouldn’t be found in a search, or remembered by anyone. Thankfully, that’s changed and now it doesn’t matter much anymore what the top level domain is as new domains have proliferated, and people got used to using something […]

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YouTube Answers 5 Questions About How Its Discovery Algorithm Works

It doesn’t matter which social platform that you’re on, the one big you probably have question is, “How do other users discover my content?” Obviously, this is essential to building your audience and keeping your existing audience satiated. None of the social networks provide deep detail about their recommendation algorithms, but at least a few […]

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IGTV Is No More, As Instagram Decides To Retire It

If your audience is on Instagram and your way to reach them has been through videos, then you’ve no doubt used the platform’s IGTV. You’ve also probably felt that IGTV was a bit clunky in the grand scheme of the Instagram experience, as it was marketed as a separate brand from Instagram. The platform has […]

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Twitter Rolls Out New Tool To Remove Unwanted Followers

If Twitter is your social thing and the platform that you use to nurture your audience, then you’ve no doubt suffered the slings and arrows of trolls who just want to pick a fight. As I’ve written before, the best way to deal with an online flame war is to ignore it the best you […]

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Facebook Testing Crossposting To Multiple Groups, But Is That A Good Idea?

Facebook has been taking a lot of heat lately for making it easy to disseminate false information quickly, so maybe testing this new feature is bad timing. While you’ve been able to crosspost to a group that you’re subscribed to either from your profile or fan page for a while now, the company is now […]

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If This Bot Account Experiment Succeeds, It Could Have A Huge Effect On Artist’s Social Presence

Bots have been used by artists to beef up their social authority almost from the beginning of social media. In fact, there’s much evidence that the followings of some of the most popular social celebrities may be comprised of as much as 50% bots. Twitter is trying to combat that by experimenting with a new […]

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Congrats You’re An Influencer And This Is What You Can Expect To Make

There are 2 steps to becoming an “influencer” on any platform – you need a substantial following and you need a brand to sponsor your posts. Assuming that you’ve reached those two levels, you’re probably wondering how much a typical post makes. Many influencers fake what they’re doing and how much they’re making, but a […]

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