Category Archives for "Social Media News"
July 13, 2018
YouTube Launches The Copyright Match Tool
There are a lot of practices on YouTube that one might categorize as “unseemly,” and one of the biggest is re-uploading a video. That means that a viewer downloads your video then uploads it on their channel and classifies it as their own. YouTube has heard content creators cries for help though, and has launched […]
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June 25, 2018
Facebook Takes A Swipe At YouTube, And YouTube Swipes Back
Facebook has been aiming for YouTube ever since it introduced video a few years ago, and although it’s done an admirable job of becoming a viable video platform, it’s efforts seemed to have plateaued as serious content creators still prefer the Google subsidiary. That isn’t keeping Facebook from trying something new however, and it’s using […]
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January 17, 2018
How Facebook’s News Feed Changes Affects How An Artist Or Band Posts
In an effort to combat fake news, Facebook has overhauled what users will see in their News Feed, and that will change how artists and bands post. Going forward the emphasis will be on what friends and family post first, and that will now rank their posts, videos and photos higher than a company or […]
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December 13, 2017
Do Catalog Releases Make The Charts Inaccurate?
It’s been a fact of life in the recorded music business that the records known as “frontline” releases get all the attention. The big marketing dollars, the promotion, and any sales push is reserved for only the latest releases, and that attention changes pretty quickly on to the next new one unless it’s a big […]
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February 20, 2017
YouTube To Eliminate The 30 Second Ad
Well here’s a bit of good news. I know that most of us hate sitting through even the skippable 5 second pre-roll commercials that run before YouTube videos, let alone the 15 second ones that you have to watch all the way through. What’s even worse though, is having to watch a full 30 second ad […]
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February 15, 2017
Facebook Is Facing User Fatigue
Facebook may be the largest social network by far, but it appears to be suffering from a severe case of user fatigue in the United States. A recent study found that the satisfaction level of the platform has decreased across all age groups, with ages 35 to 44 decreasing the most. Much of this has been […]
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February 9, 2017
YouTube Launches Mobile Live Streaming And Super Chat
YouTube just launched it’s long anticipated Mobile Live Streaming along with a monetization tool called Super Chat. There’s a catch though. You need at least 10,000 followers to have access to these features right now, although the company says it will be available to everyone at some point and baked into the mobile app. While it’s […]
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October 20, 2016
How Fan’s Video Copies Sold Adele’s “Hello”
We all know how powerful video can be when it comes to having a hit, but a recent analysis of Adele’s “Hello” by Pexeso really drives the point home that video copies play a huge part in fan awareness. The site tracked the hit song over a period of 101 days, starting on its October 22nd release […]
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October 17, 2016
How Video Views On Various Platforms Are Counted
Video views are an important measurement for not only artists and bands, but record labels, advertisers and sponsors. A high number of views can lead to not only to label and sponsor interest, but also has a snowball effect of more viewers wanting to watch as well. When it comes to monetizing video views though, the problem […]
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October 6, 2016
The Best Times To Post On Social Media
When it comes to social media promotion, the time of day that you post can be just as critical as the content that you’re posting. There are some generally accepted post times that apply to the various networks, but some new research has tweaked those a little. Hubspot took a look and came up with the best […]
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September 29, 2016
Study Says To Use Facebook Live If You Want To Reach Millennials
If your audience is composed of millennials, then it’s time to start using Facebook Live, according to a new report by UBS. The company surveyed 2,000 U.S. consumers aged 13 and up on social media usage as well as video consumption and found that Facebook’s relatively new service is the go-to service for that age group, followed […]
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September 19, 2016
Here Comes Twitter Video Complete With A Revenue Share
Twitter video is a relatively new element for the service, and it’s being generous in that it’s will to share what it makes from it with content creators. What’s more the company is even giving the lion’s share to the people that make the videos as well. In an effort to boost a stagnant user base, Twitter […]
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September 8, 2016
How Facebook Determines What’s In Your News Feed
Facebook is the most important social platform for many artists and bands, but the problem is, once you start to get good at using it for promotion, FB goes and tweaks the Newsfeed algorithm, which changes everything works. TechCrunch recently posted an great overview on how the FB News feed works, as well as a whole […]
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August 22, 2016
New Twitter Features May Make Promotion More Difficult
Many artists and bands have found Twitter a great place to promote themselves and their music, but that just got a lot more difficult with the implementation of some new features. New Twitter features include Notifications settings and especially a Quality Filter, which will mean that an artist’s strategy for using Twitter will have to […]
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July 25, 2016
- in Commentary , Music Industry Stats , Social Media News , Tips by Bobby Owsinski
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- 1 comments
Where Music Artists Go Wrong On YouTube
YouTube is capable of making people stars, and while that happens to exceptional content creators, most of them are not music artists. One of the reasons that artists don’t fall into the YouTube star category is that their general mindset is still set in the past. Here are the 4 places were artists go wrong on YouTube, […]
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